Stella Canivenc, Finance Expert in Paris, France
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Stella Canivenc

Verified Expert  in Finance

Management Consulting Expert

Location
Paris, France
Toptal Member Since
February 22, 2022

Stella brings leadership, go-to-market, and tech solutions design skills developed over a 23-year international career as a serial entrepreneur and seasoned executive at Fortune 500 companies. She enjoys freelancing because it allows her to work with focused leaders and help them launch and scale their businesses globally.

Project ManagementBusiness Plan ConsultingBusiness TransformationMarket SegmentationMarket SizingMarket ResearchFinancial ModelingReal EstateVenture CapitalCommercial Real EstateFundraisingCredit AnalysisMergers & Acquisitions (M&A)

Career Highlights

Executive Director
Handled Advisory, Consultancy
Director | EMEA Business Leader
CBRE Inc
Founder and CEO
Handled | PropTech Startup

Education Highlights

Master's Degree
Tsinghua University
Master's Degree
La Sorbonne Nouvelle

Case Studies

Image of Reliable Fast Client Leads Qualification for a Startup project
Reliable Fast Client Leads Qualification for a Startup
Customer DataScalingSales GrowthLead MarketingProduct-market FitBusiness to Business (B2B)+ 48 more
Image of Codifying the Corporate Culture for a SaaS ScaleUp project
Codifying the Corporate Culture for a SaaS ScaleUp
Corporate CultureRecruitmentMulticulturalLeadershipC-suiteEMEA+ 18 more
Image of A Go-to-market Strategy Generating $1 Million in ARR project
A Go-to-market Strategy Generating $1 Million in ARR
Series AGo-to-market StrategyProduct RoadmapsMarket Opportunity AnalysisCustomer SegmentationPricing Models+ 86 more

Work Experience

Executive Director

2021 - PRESENT
Handled Advisory, Consultancy
  • Advised CEOs and management consulting firms on international go-to-market strategies.
  • Advised a French SaaS workplace platform to prepare its Series A round.
  • Acted as a chief marketing officer until the position was filled. Coached product positioning and customer segments. As a result, the company closed deals faster and entered ten new geographic markets in 2021.
  • Led workshops on corporate culture and developed a culture guide for recruitment, onboarding, and day-to-day decision-making.
  • Provided advisory consulting for a Big 4 consulting firm on market entry strategy for one of their clients looking to expand to workplace services.
  • Highlighted key market trends and growth drivers in the workplace services competitive sector.
Focus areas: Venture Capital, Go-to-market Strategy, New Products, Product Roadmaps, Marketing, Strategy, Corporate Culture, Pitch Preparation, Sales, New Business Development, Brand Marketing, New Product Development, Market Entry, Market Opportunity Analysis, Customer Segmentation, Use Case Analysis, Trello, Miro, Slack, Commercial Real Estate, Proptech, Content Strategy, Pitch Decks, Contract Negotiation, Pricing Models, Pricing Plans, Request for Proposal (RFP), Microsoft Excel, Multicultural, Business Cases, International Affairs, Corporate Finance, Leadership, Tech Sales, Client Success, C-suite, Cross-functional, Enterprise SaaS, Recruiting, Collaboration, Startups, Growth Strategy, Customer Data, Scaling, Sales Growth, Lead Marketing, Product-market Fit, Recruitment, Series A, Product-led Growth (PLG), Financial Analysis, Business Models, Operations, Go-to-market Plans, Global Operations, Process Design, Market Research, Due Diligence, Market Sizing, Competition Research, Customer Journeys, Customer Experience Management, Customer Acquisition Cost (CAC), Customer Acquisition, Business Strategy, Financial Modeling, Business Planning, Corporate Development, Revenue Modeling, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Analysis, Digital Strategy, Digital Marketing Strategy, Business Consulting, Business Plan Consulting, Business Modeling, Lean Canvas, Customer Analysis, Customer Development, Customer Success, Product Owner, Product Development, Customer Interviews, Market Research & Analysis, Early-stage Venture Capital, Seed Fundraising, B2B, B2B Sales Pipeline, B2B Lead Generation, B2B2C, Business to Business to Consumer (B2B2C), B2B Partnerships, RFP Negotiation, Pricing, Management Consulting, Strategy Development, Partnerships, Customer Experience, Employee Experience, Voice of the Customer (VoC), Change Management, Workforce Management (WFM), Digital Experience Design, Data Analysis, Data-driven Marketing, Customer Satisfaction, Data Science, Data Analytics, Growth Marketing, Net Promoter Score (NPS), Customer Analytics, Customer Insights, Big Data, SaaS, Target Operating Models, Business Transformation, Process Improvement, Process Mapping, Process Management, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Sales Strategy, Transformational Leadership, Brand Identity, Design Thinking, Branding, Storytelling, Product Branding, Business Partnerships, Customer Lifetime Value, Strategic Partnerships, Brand Strategy, Technology, Product Marketing, Market Segmentation, Value Proposition, Enterprise Software, Board Presentations, Project Management, Organizational Change Management (OCM), Product Launch, Business to Consumer (B2C), B2C, Mobile Apps, Lead Generation, Workshop Facilitation, Marketplaces, Digital Transformation, Workshops, Real Estate, Presentations, Strategic Planning, Executive Presentations, Knowledge Management, Consulting, Marketing Strategy, Sales & Channel Enablement, Sales & Marketing, Opportunity Identification, Total Addressable Market (TAM), Price Positioning, Software, United States, Pricing Strategy, Hotels & Lodging, Coaching, Playbook, Communication, Chief Operations Officer (COO), Software as a Service (SaaS), Forecasting

Director | EMEA Business Leader

2019 - 2021
CBRE Inc
  • Led the product launch of Host in EMEA, a strategic new global business line for CBRE combining experience services and digital platforms.
  • Held P&L responsibilities and scaled the EMEA region to $26 million revenues within two years, making the Host product a unique value proposition to CBRE’s clients.
  • Built the EMEA cross-functional team during the first year by recruiting, training, and coaching three directors and three senior managers.
  • Designed scalable processes and influenced the product roadmap to meet EMEA's market requirements.
  • Led the business development in EMEA by partnering with regional sales champions. Led the response of global RFPs, coordinating multi-countries and cross-functional teams.
  • Developed trusted relations with global clients and internal stakeholders.
Focus areas: Tech Sales, Go-to-market Strategy, Client Success, C-suite, EMEA, Pitch Preparation, Custom Solutions, Cross-functional, Cross-selling, Business to Business (B2B), Enterprise SaaS, Accounts, Enterprise, Leadership, Team Leadership, Recruiting, Collaboration, GDPR, New Business Development, Brand Marketing, New Product Development, Market Entry, Market Opportunity Analysis, Customer Segmentation, Use Case Analysis, Trello, Miro, Slack, Commercial Real Estate, Hospitality, Content Strategy, Pitch Decks, Contract Negotiation, Pricing Models, Pricing Plans, RFP Pricing, Request for Proposal (RFP), Microsoft Excel, Multicultural, Business Cases, Strategy, International Affairs, Finance, Corporate Finance, Marketing, New Products, Sales, Growth Strategy, Customer Data, Scaling, Sales Growth, Product-market Fit, Recruitment, Financial Analysis, Business Models, Operations, Customer Success, Go-to-market Plans, Global Operations, Customer Service, Implementation, Process Design, Proptech, Property Management, Market Research, Brokerage, Due Diligence, Market Sizing, Competition Research, Customer Journeys, Customer Experience Management, Customer Acquisition Cost (CAC), Customer Acquisition, Business Strategy, Financial Modeling, Business Planning, Corporate Development, Revenue Modeling, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Analysis, Digital Strategy, Digital Marketing Strategy, Business Consulting, Business Plan Consulting, Business Modeling, Lean Canvas, Customer Analysis, Customer Development, Product Owner, Product Development, Customer Interviews, Market Research & Analysis, B2B, B2B Sales Pipeline, B2B Lead Generation, B2B2C, Business to Business to Consumer (B2B2C), B2B Partnerships, RFP Negotiation, Pricing, Management Consulting, Strategy Development, Partnerships, Customer Experience, Employee Experience, Voice of the Customer (VoC), Change Management, Workforce Management (WFM), Digital Experience Design, Data Analysis, Data-driven Marketing, Customer Satisfaction, Data Analytics, Growth Marketing, Net Promoter Score (NPS), Customer Analytics, Customer Insights, Big Data, SaaS, Target Operating Models, Business Transformation, Process Improvement, Process Mapping, Process Management, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Sales Strategy, Transformational Leadership, Brand Identity, Design Thinking, Branding, Storytelling, Product Branding, Business Partnerships, Customer Lifetime Value, Strategic Partnerships, Brand Strategy, Technology, Product Marketing, Market Segmentation, Value Proposition, Enterprise Software, Board Presentations, Project Management, Organizational Change Management (OCM), Product Launch, B2C, Mobile Apps, Lead Generation, Workshop Facilitation, Marketplaces, Digital Transformation, Workshops, Real Estate, Presentations, Strategic Planning, Executive Presentations, Knowledge Management, Consulting, Marketing Strategy, Sales & Channel Enablement, Sales & Marketing, Opportunity Identification, Total Addressable Market (TAM), Price Positioning, Software, United States, Pricing Strategy, Hotels & Lodging, Coaching, Playbook, Communication, Chief Operations Officer (COO), Software as a Service (SaaS), Forecasting

Founder and CEO

2015 - 2018
Handled | PropTech Startup
  • Participated in a 6-month startup acceleration global program with the Startup Leadership Program and pitched in Paris and London's Demo Day in front of VCs.
  • Founded handled to help short-term rental managers deliver consistent and scalable exceptional personal guest experiences by automating hospitality requests and logistics, allowing owners to grow faster.
  • Designed guest experience journey mapping, recruited, and managed remote teams to deliver hospitality services to VIP guests.
  • Developed a scalable framework enabled by a technology stack supporting the back and front of the house for short-term professional rental.
Focus areas: Business to Business (B2B), Product Roadmaps, Sales, Pitch Preparation, Coding, New Business Development, Brand Marketing, New Product Development, Market Entry, Market Opportunity Analysis, Customer Segmentation, Use Case Analysis, Trello, Miro, Slack, Commercial Real Estate, Hospitality, Content Strategy, Pitch Decks, Contract Negotiation, Pricing Models, Pricing Plans, RFP Pricing, Request for Proposal (RFP), Microsoft Excel, Multicultural, Business Cases, Strategy, International Affairs, Corporate Finance, Marketing, Leadership, Venture Capital, Go-to-market Strategy, New Products, Tech Sales, Client Success, C-suite, Cross-functional, Enterprise SaaS, Recruiting, Collaboration, Startups, Growth Strategy, Customer Data, Product-market Fit, Recruitment, Series A, Product-led Growth (PLG), Financial Analysis, Business Models, Operations, Go-to-market Plans, Customer Service, Process Design, Proptech, Property Management, Market Research, Brokerage, Due Diligence, Market Sizing, Competition Research, Customer Journeys, Customer Experience Management, Customer Acquisition Cost (CAC), Customer Acquisition, Business Strategy, Financial Modeling, Business Planning, Corporate Development, Revenue Modeling, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Analysis, Digital Strategy, Digital Marketing Strategy, Business Consulting, Business Plan Consulting, Business Modeling, Lean Canvas, Customer Analysis, Customer Development, Customer Success, Product Owner, Product Development, Customer Interviews, Market Research & Analysis, Early-stage Venture Capital, Seed Fundraising, Fundraising, B2B, B2B Sales Pipeline, B2B Lead Generation, B2B2C, Business to Business to Consumer (B2B2C), B2B Partnerships, RFP Negotiation, Pricing, Management Consulting, Strategy Development, Partnerships, Customer Experience, Voice of the Customer (VoC), Digital Experience Design, Data Analysis, Data-driven Marketing, Customer Satisfaction, Data Science, Data Analytics, Growth Marketing, Net Promoter Score (NPS), Customer Analytics, Customer Insights, Big Data, SaaS, Target Operating Models, Business Transformation, Process Improvement, Process Mapping, Process Management, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Sales Strategy, Transformational Leadership, Brand Identity, Design Thinking, Branding, Storytelling, Product Branding, Business Partnerships, Customer Lifetime Value, Strategic Partnerships, Brand Strategy, Technology, Product Marketing, Market Segmentation, Value Proposition, Enterprise Software, Board Presentations, Project Management, Organizational Change Management (OCM), Product Launch, Business to Consumer (B2C), B2C, Mobile Apps, Lead Generation, Workshop Facilitation, Marketplaces, Digital Transformation, Workshops, Real Estate, Presentations, Strategic Planning, Executive Presentations, Knowledge Management, Consulting, Marketing Strategy, Sales & Channel Enablement, Sales & Marketing, Opportunity Identification, Total Addressable Market (TAM), Price Positioning, Software, United States, Pricing Strategy, Hotels & Lodging, Coaching, Playbook, Communication, Chief Operations Officer (COO), Software as a Service (SaaS), Forecasting

Director, Property Management

2010 - 2018
Les Galets, Vacation Rental
  • Managed renovation projects and designed guest experience journey mapping.
  • Recruited and managed remote teams to deliver hospitality services to VIP guests.
  • Developed a scalable framework enabled by a technology stack to support the back and front of the house, creating a blueprint for short-term professional rental.
Focus areas: Process Design, New Products, Proptech, Property Management, Property Investment, Operations, Customer Success, Customer Service, Project Management, Market Research, Brokerage, Market Sizing, Competition Research, Customer Journeys, Customer Experience Management, Customer Acquisition Cost (CAC), Customer Acquisition, Business Strategy, Financial Modeling, Business Planning, Corporate Development, Revenue Modeling, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Analysis, Digital Strategy, Digital Marketing Strategy, Business Consulting, Business Plan Consulting, Business Modeling, Lean Canvas, Customer Analysis, Customer Development, Product Owner, Product Development, Customer Interviews, Market Research & Analysis, B2B, Business to Business to Consumer (B2B2C), B2B2C, B2B Partnerships, Pricing, Strategy Development, Partnerships, Customer Experience, Voice of the Customer (VoC), Digital Experience Design, Data Analysis, Data-driven Marketing, Customer Satisfaction, Data Analytics, Growth Marketing, Net Promoter Score (NPS), Customer Analytics, Customer Insights, Process Improvement, Process Mapping, Process Management, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Sales Strategy, Brand Identity, Design Thinking, Branding, Storytelling, Product Branding, Business Partnerships, Customer Lifetime Value, Strategic Partnerships, Brand Strategy, Technology, Product Marketing, Market Segmentation, Value Proposition, Organizational Change Management (OCM), Go-to-market Strategy, Product Launch, Business to Consumer (B2C), B2C, Mobile Apps, Lead Generation, Workshop Facilitation, Marketplaces, Digital Transformation, Workshops, Real Estate, Presentations, Strategic Planning, Executive Presentations, Knowledge Management, Consulting, Marketing Strategy, Sales & Channel Enablement, Sales & Marketing, Opportunity Identification, Total Addressable Market (TAM), Price Positioning, Software, United States, Pricing Strategy, Growth Strategy, Pricing Models, Hotels & Lodging, Coaching, Playbook, Sales, Communication, Chief Operations Officer (COO), Software as a Service (SaaS), Forecasting

Founder | CEO

2006 - 2010
Media Reciprocity
  • Founded Media Reciprocity to activate communities in commercial real estate class A-buildings.
  • Closed a seed round of venture capital with both individuals and corporate investors.
  • Launched an internal media network at Les Docks de Marseille, a 100,000 square meter, mixed-used asset to reinforce community and real estate asset brand identity.
  • Delivered the first live network for commercial real estate enabled real-time audience measurement as a SaaS in France.
  • Deployed media campaigns and a corporate content channel on a digital signage network, reaching a daily audience of 10,000 unique viewers.
Focus areas: Corporate Finance, Tech Sales, Marketing, Product Roadmaps, Operations, Customer Success, Investor Relations, Go-to-market Strategy, Go-to-market Plans, Global Operations, Customer Service, Implementation, Project Management, IT Deployments, Process Design, Market Research, Due Diligence, Market Sizing, Competition Research, Customer Journeys, Customer Experience Management, Customer Acquisition Cost (CAC), Customer Acquisition, Business Strategy, Financial Modeling, Business Planning, Corporate Development, Revenue Modeling, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Analysis, Digital Strategy, Digital Marketing Strategy, Business Consulting, Business Plan Consulting, Business Modeling, Lean Canvas, Customer Analysis, Customer Development, Product Owner, Product Development, Customer Interviews, Market Research & Analysis, Early-stage Venture Capital, Seed Fundraising, Fundraising, B2B, B2B Sales Pipeline, B2B Lead Generation, Business to Business to Consumer (B2B2C), B2B2C, B2B Partnerships, Request for Proposal (RFP), RFP Negotiation, Pricing, Management Consulting, Strategy Development, Partnerships, Customer Experience, Voice of the Customer (VoC), Digital Experience Design, Data Analysis, Data-driven Marketing, Customer Satisfaction, Data Analytics, Growth Marketing, Net Promoter Score (NPS), Customer Analytics, Customer Insights, Target Operating Models, Business Transformation, Process Improvement, Process Mapping, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Sales Strategy, Transformational Leadership, Brand Identity, Design Thinking, Branding, Storytelling, Product Branding, Business Partnerships, Customer Lifetime Value, Strategic Partnerships, Brand Strategy, Technology, Product Marketing, Market Segmentation, Value Proposition, Enterprise Software, Board Presentations, Organizational Change Management (OCM), Mobile Apps, Lead Generation, Workshop Facilitation, Marketplaces, Digital Transformation, Workshops, Real Estate, Presentations, Strategic Planning, Executive Presentations, Knowledge Management, Consulting, Marketing Strategy, Sales & Channel Enablement, Sales & Marketing, Opportunity Identification, Total Addressable Market (TAM), Price Positioning, Software, United States, Pricing Strategy, Growth Strategy, Pricing Models, Coaching, Playbook, Sales, Communication, Chief Operations Officer (COO), Software as a Service (SaaS), Forecasting

International Project Manager

2000 - 2002
KPNQwest (Ebone/ GTS Inc)
  • Successfully launched three new data centers and web hosting services in London, Amsterdam, and Paris, bringing the Ebone network closer to rural Internet service providers.
  • Joined the global cross-functional go-to-market team for streaming media services.
  • Launched streaming media services operations in Europe by deploying pilots with RTL radio station and the first live-streamed concert.
  • Initiated the Customized Solutions program for the US and European clients,. allowing Ebone to launch a differentiating professional services offer.
  • Led European RFI and RFPs response, providing technical pre-sale support and pitching to clients.
  • Acted as liaison between the US HQ and EMEA region.
Focus areas: Presales, Go-to-market Plans, New Products, Tech Sales, Global Operations, Customer Service, Implementation, Marketing, Project Management, IT Deployments, Operations, Customer Success, Market Research, Due Diligence, Market Sizing, Competition Research, Customer Journeys, Customer Experience Management, Customer Acquisition Cost (CAC), Customer Acquisition, Business Strategy, Financial Modeling, Business Planning, Corporate Development, Revenue Modeling, Annual Recurring Revenue (ARR), Digital Strategy, Business Consulting, Business Plan Consulting, Business Modeling, Lean Canvas, Customer Analysis, Customer Development, Product Owner, Product Development, Customer Interviews, Market Research & Analysis, Fundraising, B2B, B2B Sales Pipeline, Business to Business to Consumer (B2B2C), B2B2C, B2B Partnerships, Request for Proposal (RFP), RFP Negotiation, Pricing, Management Consulting, Strategy Development, Partnerships, Customer Experience, Voice of the Customer (VoC), Change Management, Digital Experience Design, Data Analysis, Data-driven Marketing, Customer Satisfaction, Growth Marketing, Customer Analytics, Customer Insights, Target Operating Models, Business Transformation, Process Improvement, Process Mapping, Process Management, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Sales Strategy, Transformational Leadership, Brand Identity, Branding, Storytelling, Product Branding, Business Partnerships, Customer Lifetime Value, Strategic Partnerships, Brand Strategy, Technology, Product Marketing, Market Segmentation, Value Proposition, Enterprise Software, Board Presentations, Organizational Change Management (OCM), Go-to-market Strategy, Executive Presentations, Knowledge Management, Consulting, Marketing Strategy, Sales & Channel Enablement, Sales & Marketing, Opportunity Identification, Total Addressable Market (TAM), Software, United States, Pricing Strategy, Growth Strategy, Pricing Models, Playbook, Sales, Communication, Forecasting

Equity Research Analyst

1999 - 2000
BNP Paribas
  • Wrote a research note on an emerging E-banking sector.
  • Market analysis of European Banking M&A activities.
  • Developed financial models and realized financial analysis.
Focus areas: Europe, Banking & Finance, Insurance, Market Research & Analysis, Financial Modeling, Data Analysis, Transformational Leadership, Market Segmentation, Global Operations, Executive Presentations, Knowledge Management, Consulting, Opportunity Identification, Total Addressable Market (TAM), United States, Communication, Forecasting

Relationship Manager

1997 - 1999
Groupe Credit Agricole
  • Oversaw a portfolio of European companies looking to finance their expansion.
  • Developed a CRM to optimize credit lines renewal management and risk analysis.
  • Translated the Global Market Outlook Client Newsletter from French to English.
Focus areas: Credit Analysis, Credit Risk, Financial Data, Financial Modeling, Corporate Finance, Corporate Development, Mergers & Acquisitions (M&A), Process Mapping, Process Management, Business Process Modeling, Business Process Optimization, Process Optimization, Business Process Analysis, Business Processes, Market Segmentation, Board Presentations, Global Operations, Executive Presentations, Knowledge Management, Opportunity Identification, Communication, Forecasting
2015 - 2016

Demo Day & VC Pitch in Startup Accelerator

Startup Leadership Program - Paris, Ile-de-France, France

2004 - 2005

Master's Degree in Business Administration (MBA)

Tsinghua University - Beijing, China

2003 - 2005

Master of Business Administration (MBA) in International Strategy

Neoma Business School - Reims, France

2002 - 2003

Master's Degree in Economics, English, and Finance

La Sorbonne Nouvelle - Paris, France