Steve Williams, Growth Expert in Calgary, Canada
Steve Williams

Growth Expert in Calgary, Canada

Member since June 24, 2022
Steve is a partner at Incentica Business Plans in Calgary. He is a business school graduate, Harvard-educated, and a certified exit planner and M&A advisor with 30 years of senior management and executive experience. Steve has written over 130 business plans, succession/exit plans, and strategy engagements for companies such as General Motors, adidas, Gtech/IGT, Mosaic Capital Partners, and Wajax.
Steve is now available for hire

Career Highlights

Education

Select Certifications

Case studies

Expertise

Employment

  • Partner

    2014 - PRESENT
    Incentica Business Plans
    • Led the strategic planning process for a mid-sized company that resulted in greater market penetration.
    • Completed a business plan for a mid-sized company that resulted in incremental sustained growth.
    • Developed an exit strategy that resulted in a company's seamless transfer to multiple family members.
    • Created a pitch deck that resulted in the company closing a private investment less than two weeks after the first presentation.
    Focus areas: Finance, Strategy, Exit Strategy, Succession Planning, Mergers & Acquisitions (M&A), Business Strategy, Fintech, Transformational Leadership, Business Transformation, Branding, Pitch Decks, Building & Construction, Business to Business (B2B), Fundraising, M&A Strategy, Market Sizing, Total Addressable Market (TAM), Price Positioning, Operations, Startups, Market Research & Analysis, Competitive Analysis, Market Research, Competitive Intelligence, Consulting, Digital Transformation, Operating Models
  • VP of Sales and Marketing

    2011 - 2014
    Avanti Software Inc.
    • Managed and achieved a 200% growth in sales in Canada.
    • Boosted the average price per sale by 40% through client satisfaction research and competitor comparison.
    • Increased new leads by 200% year over year by overseeing the marketing process evolution to include customer relationship management and marketing automation.
    Focus areas: Strategic Planning, Sales Management, Marketing, Sales Strategy, Software as a Service (SaaS), Branding, Product Branding, Business to Business (B2B), Software, Price Positioning, HR Tools, Competitive Analysis, Market Research, Competitive Intelligence, Digital Transformation
  • VP of Product Management

    2009 - 2010
    Amaya Gaming
    • Streamlined the company by 50% by creating a product plan.
    • Boosted product differentiation and relevance by establishing a stage-gate/pragmatic marketing process.
    • Established an innovation and ideation process that led to new product development and patents.
    Focus areas: Strategic Planning, Product Management, Partnerships, Program Management, Quality Assurance (QA), Customer Experience, Product Branding, Business to Business (B2B), Software, United States, Price Positioning, eCommerce, Competitive Analysis, Market Research, Competitive Intelligence, Digital Transformation
  • Senior Director of Product Management and Business Development

    1998 - 2009
    GTECH
    • Grew the division from $20 million to $120 million as a key management team member.
    • Raised the product mix by 250% to meet increased customer demand and established product management in the company.
    • Led the team that successfully launched product operations into a new $6 billion market segment.
    Focus areas: Strategic Planning, Product Management, Business Development, Market Opportunity Analysis, Marketing Research & Analysis, Customer Success, Customer Experience, Transformational Leadership, Product Branding, Pricing Consulting, Business to Business (B2B), Enterprise Software, Growth Strategy, Software, United States, Price Positioning, Business Models, Market Research & Analysis, Competitive Analysis, Market Research, Competitive Intelligence, Digital Transformation

Education

  • Certificate of Participation in Innovation and Strategy
    2014 - 2014
    Harvard Division of Continuing Education - Cambridge, Massachusetts
  • Bachelor's Degree in Business Administration
    1990 - 1993
    University of New Brunswick - Fredericton, Canada

Certifications

  • BEI Certified Exit Planner (CExP)
    OCTOBER 2020 - PRESENT
    Business Enterprise Institute, Inc.
  • Certified Merger & Acquisition Advisor (CM&AA)
    MARCH 2017 - PRESENT
    Alliance of Merger & Acquisition Advisors

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