Vin Luyen, MBA, PMP, Finance Expert in Ho Chi Minh City, Vietnam
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Vin Luyen, MBA, PMP

Verified Expert  in Finance

Management Consulting Expert

Location
Ho Chi Minh City, Vietnam
Toptal Member Since
May 23, 2022

Vin is an executive with 22 years of experience across technology, energy, banking, and management consulting in the US and Asian markets. In his career, he assisted renowned clients to future proof business through strategy development, change management, business transformation, and project management. Vin is a highly efficient professional with the experience, drive, and skill set needed to successfully lead global teams in delivering his clients' milestones.

Career Highlights

Education Highlights

Master of Business Administration (MBA)
California State University, East Bay
Bachelor's Degree
University of California, Davis
Bachelor's Degree
University of California, Davis

Certification Highlights

Project Management Professional (PMP)
Project Management Institute (PMI)
Lean Sigma
Standard Chartered

Case Studies

Work Experience

Country Head

2023 - PRESENT
NCS
  • Developed strategic partnerships with IT vendors to expand a USD 10 million per annum business. Steered effective project delivery and execution from inception to completion.
  • Led operational excellence stewardship for 10 global client projects, enhancing delivery quality to 90% client survey satisfaction.
  • Developed standard operating procedure to manage contractual terms of agreement covering business and IT requirements.
Focus areas: Strategic Partnerships, Project Delivery, New Business Development, Standardization, Agile Coaching

Chief Strategy Officer

2021 - 2023
Melon Group (PE Firm)
  • Raised investment capital for a startup valued at USD 3 million. Managed growth strategy and set up company operations overseas.
  • Achieved a 30% increase in revenue over three months.
  • Managed to stay 5% below budget to fully achieve local presence in Vietnam.
Focus areas: Growth Strategy, Business Operations, IT Project Management, Talent Strategy, Business Planning, Investments, Marketing, Marketing Strategy, B2B Partnerships, Business to Business (B2B), Market Research, Business Strategy, Operating Models, Target Operating Models, Waterfall Methodology, Lean, Microsoft Project, Microsoft Excel, Microsoft PowerPoint, Jira, Design, Customer Success, Customer Experience, Sales Strategy, Transformational Leadership, Customer Service, People Management, Business Partnerships, Startups, Product-market Fit, Strategic Partnerships, Market Opportunity Analysis, Branding, Market Sizing, Partnerships, B2C, Business to Consumer (B2C), Marketing Leadership, Chief Marketing Officer (CMO), Strategic Planning, Product Development, Product Launch, Go-to-market Strategy, Market Entry, New Product Rollout, Business Analysis, Workflow Diagrams, Sales & Marketing, COO, Strategic Planning & Execution, Organization Assessment, Coaching, Go-to-market Plans, Organizational Design, Cost-benefit Analysis, Financial Forecasting, Chief Operations Officer (COO), Small Business, Management, Three-statement Modeling, Corporate Strategy, Market Assessment, Sales Growth, Business Development

Owner

2018 - 2022
Turnleaf Management Advisory
  • Coached entry-level to senior management on personal development, conflict management, and stress management.
  • Mentored entry-level to senior management on career development, including confidence building, leadership skills, and communication skills.
  • Provided leadership coaching focusing on psychological aspects, such as responsibility matrix and mental well-being.
Focus areas: Product Strategy, Go-to-market Strategy, B2B, Business Models, Strategy, Executive Coaching, Innovation Strategy, Business Transformation, Management Consulting, Customer Analysis, Marketing, Market Research & Analysis, Microsoft PowerPoint, Customer Service, Startups, Knowledge Management, Presentations, Workshops, Executive Presentations, Consulting, Coaching, Chief Operations Officer (COO), Small Business, Management, Business Development, PMO

Director – Technology Consulting

2020 - 2021
EY
  • Developed the customer experience strategy for a global eCommerce client to increase online traffic by 30% while further enhancing customer experience through a customer survey.
  • Built a project based on the Agile methodology for a banking client to improve work productivity across the organization, netting 25% in work hours reallocated to other responsibilities.
  • Led a global team in migrating the enterprise resource planning (ERP) system to SAP in three countries across four time zones. Effectively steered projects on time and within budget to achieve regional milestones.
Focus areas: Digital Transformation, Process Design, Customer Experience, Operations, Digital Strategy, Digital Experience Design, Growth Strategy, Agile, Documentation, Business Strategy, Go-to-market Strategy, B2B, Strategy, Business Process Re-engineering, Innovation Strategy, Business Transformation, Management Consulting, EMEA, Market Research, Market Research & Analysis, Operating Models, Waterfall Methodology, Microsoft Project, Microsoft PowerPoint, Jira, Innovation, Customer Success, Sales Strategy, Transformational Leadership, Customer Service, Software as a Service (SaaS), Business Processes, Business Process Modeling, Business Process Analysis, Omnichannel Marketing, Communication, People Management, Business Partnerships, Strategic Partnerships, Technology, Market Opportunity Analysis, Market Segmentation, Partnerships, Program Management, Enterprise Resource Planning (ERP), System Integration, eCommerce, Strategic Planning, Knowledge Management, Presentations, Product Development, Process Mapping, Use Case Analysis, Design Requirements, Consulting, Financial Services, Process Improvement, Business Process Improvement (BPI), Competitive Intelligence, Organization Assessment, Coaching, Customer Experience Management, Go-to-market Plans, Marketplaces, Management, Travel & Leisure, Market Assessment, Sales Growth, Business Development, Manufacturing, PMO

Regional Process Efficiency Manager

2016 - 2018
Standard Chartered
  • Developed processes to reduce the turnaround time of loan applications by 65% (21 days to 7 days), thereby increasing the customer pipeline by 35% for new business.
  • Digitized the order entry process in retail banking, saving USD 500,000 on resources spent on application processing.
  • Crafted a digital customer journey mapping to enable faster access and flexibility for loan repayment. The project resulted in streamlining digital assets across the bank to transform technology processes.
Focus areas: Business Process Re-engineering, Digital Transformation, Consulting, Operations, Customer Segmentation, Digital Strategy, Digital Experience Design, Growth Strategy, Digital Marketing Strategy, Documentation, Strategy, Business Transformation, Management Consulting, Market Research, Operating Models, Target Operating Models, Waterfall Methodology, Lean, Microsoft Project, Customer Success, Customer Experience, Fintech, Transformational Leadership, Customer Service, Business Processes, Business Process Modeling, Business Process Analysis, Corporate, Communication, People Management, Customer Lifetime Value (CLV), Market Segmentation, Program Management, B2C, Business to Consumer (B2C), Presentations, Workshops, Executive Presentations, Process Mapping, Process Design, Workflow Diagrams, Design Requirements, Financial Services, Process Improvement, Finance Process Improvement, Business Process Improvement (BPI), Business Process Flow (BPF), Process Flows, Organization Assessment, Workflow, Systems & Procedures, Operational Workflow, Key Performance Indicators (KPIs), Coaching, Management, Manufacturing, PMO

Management Consultant

2015 - 2016
Visa
  • Built cost control strategies for a marketing organization to net USD 2 million in spending reallocation. As a result, the organization gained credibility to drive initiatives.
  • Researched and developed a B2B partnership model to build market share for the Visa Checkout App, allowing the chief marketing officer (CMO) and his team to set tangible client acquisition financial targets.
  • Developed training programs for the sales and marketing teams on systems and tools, processes, and financial management. Consequently, the organization optimized the budgeting process by 25%. Being on time in the full budget submission.
Focus areas: B2B Partnerships, Business Planning, Project Management, Business Operations, Operations, Revenue & Expense Projections, Financial Planning & Analysis (FP&A), B2B, Competitive Strategy, Strategy, Corporate Planning, Financial Modeling, Management Consulting, Forecasting, Customer Analysis, Marketing, Business to Business (B2B), Business Strategy, Microsoft Excel, Fintech, Communication, Program Management, Strategic Planning, Presentations, Financial Services, Workflow Diagrams, Consulting, Strategic Planning & Execution, United States, PMO

Management Consultant

2014 - 2014
VMware
  • Collaborated and developed the customer journey strategy to identify new revenue streams. As a result, we effectively targeted clients and increased revenue by 5% year over year.
  • Supported the advanced data analytics team in identifying optimal customer touchpoints for marketing campaign targeting. As a result, the team increased the conversion rate by 10% compared to its prior efforts.
  • Selected and managed multiple IT vendors to perform big data projects. Completed the projects on time and the deliverables contributed to an uptick in clients' account conversion.
Focus areas: IT Project Management, Data Analysis, Customer Insights, Customer Analysis, Customer Analytics, Customer Segmentation, Data-driven Marketing, Big Data, Competitive Strategy, Strategy, Data Analytics, Management Consulting, Marketing, Customer Success, Customer Experience, Communication, Technology, Program Management, Consulting, Competitive Analysis, United States

Management Consulting

2012 - 2013
Equinix
  • Developed an end-to-end business reporting platform leveraging Salesforce, Marketo, Google Analytics, and the in-house ERP, enabling the CMO and his team to make informed decisions using reliable and valid information from the system.
  • Engineered a data cleaning process to remove duplicate data from the revenue reporting. The effort resulted in accurate and reliable financial reporting on behalf of the organization.
  • Crafted a process to segment the sales and marketing contributions to the pipeline. This way, the organization could better understand and execute organizational priorities and produce accurate business reporting for CMO and the company.
Focus areas: Project Management, Data Analysis, Dashboard Design, Operations, Customer Insights, Customer Analysis, Customer Analytics, Data-driven Marketing, Business Process Re-engineering, Data Analytics, Management Consulting, Marketing, Waterfall Methodology, Microsoft Excel, Microsoft PowerPoint, Business Process Analysis, Communication, Product-market Fit, Business Analysis, Consulting, Sales & Marketing, United States, Reporting, Platforms

Business Planning Manager

2005 - 2010
Chevron
  • Executed a project to streamline the product portfolio, netting USD 50 million in savings by sunsetting non-performing stock-keeping units (SKU), going from 100,000 to 50,000 SKUs. This effort contributed to the product alignment across regions.
  • Collaborated and devised a web portal to capture intellectual capital for new product innovation, resulting in several ideas that were successfully commercialized and generated USD 5 million in incremental revenue.
  • Directed business planning for 3,300 full-time equivalent (FTE) organizations and netted USD 6 million in savings due to effective financial management and project stewardship. Commended by leadership.
  • Leveraged ERP and customer relationship management (CRM) systems to analyze business performance, resulting in projects aimed at cost efficiencies and revenue-focused initiatives.
Focus areas: Project Management, Business Planning, Innovation Strategy, Supply Chain, Forecasting, Revenue & Expense Projections, Financial Planning & Analysis (FP&A), Data Analysis, Business Strategy, Corporate Planning, Financial Modeling, Business Transformation, Marketing, Marketing Strategy, EMEA, Innovation, Business Processes, Business Process Modeling, Corporate, Market Opportunity Analysis, Product Launch, Business Analysis, Strategic Planning & Execution, Systems & Procedures, United States, Financial Forecasting, Budgeting

Director – Marketing Data Operations

2004 - 2005
Adobe
  • Built a performance reporting platform to support the company's marketing and sales strategy. The platform was recognized as a benchmark reporting tool.
  • Optimized CRM and digital data, including Salesforce, Siebel, and Search Engine Optimization (SEO), to enhance validity and reliability for management reporting.
  • Developed a sales conversion model to track marketing and sales conversion through online channels. The process was approved and adopted for the digital pipeline.
Focus areas: Data Analysis, Dashboard Design, SaaS, Digital Marketing Strategy, CRM Systems, Operations, Customer Insights, Customer Segmentation, Business Process Re-engineering, Data Analytics, Marketing, EMEA, Software as a Service (SaaS), Corporate, Technology, B2C, Business to Consumer (B2C), Process Mapping, Systems & Procedures, United States, Reporting, Platforms

Manager – Systems and Data Projects

1998 - 2002
Sun Microsystems
  • Oversaw talented teams of analysts and business users complete key data projects on migration, compliance, reconciliation, user acceptance testing (UAT), and training for the Asia Pacific region.
  • Developed a cost control strategy and accurately administered a USD 100 million procurement budget in finance systems.
  • Led business systems’ data reconciliation to reduce USD 12 to USD 14 million in revenue discrepancy to zero.
  • Spearheaded the global ERP platform data migration project to Oracle to comply with business and legal requirements.
  • Provided training for 500 end-users for enterprise-level applications.
Focus areas: Operations, Revenue & Expense Projections, Business Strategy, Corporate, People Management, Technology, Enterprise Resource Planning (ERP), System Integration, Systems & Procedures, Operational Workflow, United States, Reporting, Platforms
2003 - 2006

Master of Business Administration (MBA) in Strategic Management

California State University, East Bay - Hayward, CA, USA

1994 - 1997

Bachelor's Degree in Business Communication

University of California, Davis - Davis, CA, USA

1994 - 1997

Bachelor's Degree in Psychology

University of California, Davis - Davis, CA, USA

JUNE 2021 - PRESENT

Project Management Professional (PMP)

Project Management Institute (PMI)

MARCH 2018 - PRESENT

Lean Sigma

Standard Chartered

Finance

Financial Planning & Analysis (FP&A), Market Research, Finance Process Improvement, Budgeting, Financial Modeling, Forecasting, Revenue & Expense Projections, Data Analysis, Customer Lifetime Value (CLV), Cost-benefit Analysis, Blockchain, Market Opportunity Analysis, Three-statement Modeling, Mergers & Acquisitions (M&A)

Output Software

Microsoft Excel, Microsoft PowerPoint, Microsoft Project, Jira

Industry Expertise

Technology, Financial Services, Small Business, Sales & Marketing, Travel & Leisure

Geographic Expertise

United States, EMEA

Other

Change Management, Business Planning, Digital Transformation, Business Process Re-engineering, Project Management, Lean Six Sigma, Data Analytics, Business Transformation, Management Consulting, IT Project Management, Operations, Growth Strategy, SaaS, Go-to-market Strategy, Business Operations, Marketing, Business Strategy, Transformational Leadership, Business Processes, Business Process Modeling, Business Process Analysis, Corporate, Communication, People Management, Program Management, Strategic Planning, Strategic Planning & Execution, Process Mapping, Business Analysis, Process Design, Consulting, Process Improvement, Business Process Improvement (BPI), Business Process Flow (BPF), Process Flows, COO, Organization Assessment, Workflow, Systems & Procedures, Operational Workflow, Go-to-market Plans, Organizational Design, Financial Forecasting, Chief Operations Officer (COO), Management, Reporting, Market Assessment, Business Development, Manufacturing, PMO, Corporate Planning, Dashboard Design, Customer Insights, Customer Analytics, Customer Segmentation, Data-driven Marketing, Strategy, Operating Models, Waterfall Methodology, Customer Success, Customer Experience, Sales Strategy, Fintech, Customer Service, Software as a Service (SaaS), Business Partnerships, Startups, Product-market Fit, Strategic Partnerships, Partnerships, Enterprise Resource Planning (ERP), B2C, Business to Consumer (B2C), Chief Marketing Officer (CMO), Presentations, Workshops, Workflow Diagrams, Design Requirements, Competitive Analysis, Competitive Intelligence, Key Performance Indicators (KPIs), Coaching, Customer Experience Management, Marketing Leadership, Marketplaces, Platforms, Corporate Strategy, Executive Coaching, Innovation Strategy, Supply Chain, Customer Analysis, Digital Strategy, Digital Experience Design, Big Data, Digital Marketing Strategy, Agile, Documentation, Product Strategy, B2B, Business Models, Competitive Strategy, Talent Strategy, Investments, Marketing Strategy, B2B Partnerships, Business to Business (B2B), Market Research & Analysis, Target Operating Models, Lean, Agile Project Management, Innovation, Design, Omnichannel Marketing, Market Segmentation, Branding, Market Sizing, System Integration, CRM Systems, SAP Business Intelligence (BI), eCommerce, Knowledge Management, Product Development, Executive Presentations, Product Launch, Market Entry, New Product Rollout, Use Case Analysis, Sales Growth, Project Delivery, New Business Development, Standardization, Agile Coaching

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