Wen Hu, Finance Expert in Paris, France
Wen Hu

Finance Expert in Paris, France

Member since January 23, 2019
Wen helped a French multimillion-euro food startup build its equity story and manage potential acquirers (Danone). She has project experience with private equity funds and industrial groups in France, China, Africa, and the US. She is skilled in financial analysis, modeling, and research. She freelances to help advise startups, corporates, and family offices on corporate finance, investor relations, open innovation, and fundraising projects.
Wen is now available for hire

Career Highlights


Case studies


  • Finance Consultant

    2019 - PRESENT
    Toptal Freelancer
    • Reviewed and improved grant applications of technology startups in a variety of sectors: real estate, education, cloud solutions, retail, financial services - Conducted market research to explain product market fit and market dynamics.
    • Conducted market research, provided a detailed market segmentation analysis as well as an overview of the competitive landscape, and formulated an investment thesis for a Chinese early-stage VC fund.
    • Supported the investor relations director of Verallia, a French listed glass packaging group, in daily IR work for 3 months: IR website, IR CRM systems, investor presentations, roadshows, press releases, equity story, etc.
    • Reviewed and improved pitch deck for an insurtech startup in Paris. Provided guidance on key areas of interest to prospective investors and ensured that company strategy and business model were clearly articulated.
    • Reviewed and improved a 5-year business plan for external fundraising efforts of a foodtech startup in Paris. Closely collaborated with the company founders.
  • Corporate Finance and Investor Relations Manager

    2018 - 2019
    Indigo Group
    • Reviewed and developed financial forecasting models and presentations for €30+ million investments in greenfield and brownfield construction projects of car parks with business development managers in Europe, Brazil, and North America.
    • Updated the group’s 2025 strategic plan and financial forecasting model in support of annual investor presentation with shareholders and the rating agency, S&P.
    • Conducted detailed financial analysis, operating performance review, budgeting, and forecasting analysis on 40 newly acquired or constructed car parks in Belgium, Spain, and Brazil as well as bike-sharing mobility solutions in France to identify operating improvement levers and share best practices among regions.
    • Led regional finance teams in six countries to perform financial impairment tests on car parks with a total net present value reaching €200 million.
    • Led communication activities with support from agencies with responsibilities that included drafting press releases related to critical financial events and transactions, creating presentations and drafting management reports.
    Focus areas: Financial Planning & Analysis (FP&A), Investor Relations, Financial Modeling, Financial Asset Impairment Models, Business Strategy, Investor Presentations, Board Presentations, Credit Ratings, S&P Capital IQ, Company Strategy
  • Strategy Consultant

    2017 - 2018
    • Built methodology and toolkits to support the post-merger integration processes for acquisitions in the energy industry including milestones, day one readiness assessments, operating model design, project management tools.
    • Built a competitive equity story with management and developed a market model outlining market sizes and growth rates on critical applications, technologies as well as geographies for the sale of a €100 million commercial lighting company.
    • Built a market map outlining the market size, detailed segmentation, competitive dynamics, product trends, and M&A transactions for a €100 million investment in an automotive returnable packaging company by a French investment fund.
    • Performed detailed analysis of the high-tech campus industry in Europe and similar competitors for validating investment thesis in a Dutch high-tech campus by a Chinese investment fund.
    • Prepared a benchmark analysis report detailing best practices in structuring corporate venture capital across the world for a French telecom company.
    • Business Development activity: Helped senior management draft commercial proposals and approach potential corporate clients; Developed narratives to sell the services of Accenture Strategy.
  • M&A Analyst

    2014 - 2017
    • Sold a multimillion-euro French premium food brand to Danone for €60 million: creating a pitch deck, performing discounted cash flow and comparable transaction analyses, preparing information memorandum and management presentations, screening and selecting acquirers, analyzing acquisition offers, and coaching the management.
    • Developed a 5-year business plan and discounted cash flow model for the €40 million sale of a French-Belgian pledge inventory service provider to a pan-European private equity fund. Facilitated investor discussions with the acquired company.
    • Sourced, screened, and approached target companies in the packaging industry with revenue ranging from €10 million to €30 million in support of a ‘buy-and-build’ strategy of a French investment fund.
    • Led due diligence process on a financial services company with three investors and helped the management respond to requests.
    • Performed analysis of nine consensus broker estimates and analyst recommendations for the investor relations director at an industrial company to ensure post-IPO value creation.
    • Reviewed the structure and assumptions of a three-year business plan for a chain of hamburger restaurants seeking a €10 million investment to fund their ongoing international expansion.
    • Reviewed valuation of a French dental equipment distributor for a PE investor.
    Focus areas: Mergers & Acquisitions (M&A), Financial Planning & Analysis (FP&A), Business Development, Pitch Books, Negotiation, Business Planning
  • PE Analyst Internship

    2013 - 2013
    MBO & CO
    • Built a discounted cash flow and leverage buyout model on a marketing research company of €30 million turnover.
    • Performed market research and analysis of the retirement housing industry for a potential investment.
    • Built a market map of the pharmaceutical distribution sector in France.
    Focus areas: Private Equity, Investment Analysis, Investment Monitoring


  • Master's degree in Finance and Strategy
    2010 - 2013
    EM Lyon Business School - Lyon, France
  • Bachelor's degree in Electronics
    2004 - 2008
    Tongji University - Shanghai, China

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