Startup Consulting

Hook investors with a financial model that instantly shows them what they need to know about your startup.

When capital is scarce, VCs may tighten their terms to reduce their risk. Here’s how to think through three of the most common preferred terms to ensure you don’t give away too much of your company.

Investors aren’t patrons—they’re business partners, and startups should treat them as such. Regular updates and the occasional call for advice go a long way toward optimizing the relationship.

Building an app-based business can be a daunting project: Within such a competitive space, how can you make your app stand out, attract and retain the right audience, and then monetize it?