Aimée-Isabelle Roerink
Verified Expert in Management Consulting
Management Consulting Expert
Berlin, Germany
Toptal member since May 4, 2022
An experienced change management and digital marketing leader, Aimée is an established marketing and digital acceleration professional. Her agile project management skills have allowed her to successfully complete complex change and global digital marketing programs. Aimée has executed interdisciplinary projects for various publicly listed companies and has exceptional stakeholder management skills. She has joined the Toptal network to explore new industries and collaborate with new brands.
Career Highlights
Certification Highlights
Case Studies
Global Digital Change and Acceleration Program Manager (2020-2021)
Reorganization and Relocation of Digital Marketing Shared Services (2020)
Expertise
- Change Leadership
- Change Management
- Digital Acceleration
- Digital Marketing
- Digital Marketing Strategy
- Digitization
- Growth Strategy
- Organizational Change Management (OCM)
Work Experience
Head of Product Campaigns
Serrala
- Served as the lead of the product marketing team, made up of campaign managers for the company's eight products and account-based marketing associates.
- Established and created a data-driven and end-to-end analysis and reporting for product marketing campaigns to enable and motivate other teams to increase in-depth campaign reporting.
- Drove a digital change within the organization by exploring new marketing channels, attribution models, and new tooling.
- Developed a go-to-market strategy for new cloud product lines by region.
Senior Manager of Digital Change Projects
Foot Locker
- Led and managed the global digital acceleration program and project for Foot Locker, working with Accenture and Google to increase digitalization in three main pillars, i.e., data, customer experience, and business activation.
- Headed the relocation and transition of the Center of Excellence from a German office to an office in the Netherlands, setting up and rehiring all German positions in the Netherlands.
- Established the new structure for the Center of Excellence, a shared services center, and created all internal processes.
- Worked with the US headquarters to align processes, team structures, and ways of working.
Head of Marketing for Benelux, France, and Spain
SThree
- Developed a marketing strategy for seven brands, focusing on KPIs such as website conversions for all sites, traffic increase, signing clients, and placing candidates.
- Accelerated a digital change by leading the marketing data transformation program, focusing on creating and setting up data visualization dashboards, i.e., a data studio, to enable data-driven decision-making globally.
- Led and managed the marketing team based across Benelux, France, and Spain with ten direct reports and three dotted-line reports.
- Managed a budget of about €17 million for the team, advertising, job boards, and all other on and offline marketing activities in Benelux, France, and Spain.
Managing Director / Marketing Team Lead
Alphacomm Digital Commerce
- Led cross-functional teams to manage five eCommerce platforms across Europe and the US. Ensured team member and platform growth in all five markets.
- Managed shareholder return, and I was accountable for profit and loss.
- Realized 2 million Euro growth in two years by expanding into a new market and marketing channels.
- Launched a USA B2C eCommerce platform and achieved a six-figure revenue in the first 12 months.
- Found and negotiated with suppliers and launched 33 products in the first month. Selected successful market-specific payment methods and improved conversion by fine-tuning the in-house fraud-prevention platform.
- Determined a US marketing strategy and communication plan to reach consumers and build converting marketing funnel. Focused on consumer acquisition combined with building consumer loyalty.
CIC Coordinator Benelux
Coca-Cola Europe
- Worked as a part of the change management project team around setting up a new Consumer Interaction Center in the Benelux.
- Coordinated with different marketing and technical agencies on various projects such as social media marketing, website rebuild, new Salesforce implementation, etc.
- Led the project team for the website migration and rebuild, including new content production, technical requirements, and ultimately hiring a new website content owner.
- Coordinated and assessed brand promotions on social media channels and piloted new channels for all Coca-Cola brands. For example, piloting Fanta promotions on Snapchat.
- Coordinated the hiring and set up Benelux team, including training and recruitment and budget monitoring.
Education
Master's Degree in Stakeholder Management and Global Entrepreneurship
Erasmus University - Rotterdam, Netherlands
Bachelor's Degree in International Business
University of Groningen - Groningen, Netherlands
Certifications
Scrum Master Certification
Scrum.org
Google Analytics Certification
Google Digital Garage
Skills
Finance
Financial Management, Data Analysis
Other
Google Analytics, Digital Marketing, Digital Media, Online Media, Organizational Change Management (OCM), Change Management, Digital Marketing Strategy, Digitization, Digital Acceleration, Project Management, Agile Program Management, Agile Transformation, Certified ScrumMaster (CSM), Scrum Master, Scrum, Google SEO, Change Leadership, Growth Strategy, Workforce Management (WFM), Kanban, Marketing Strategy, Stakeholder Management, Cross-functional Team Leadership, Leadership, Business Relocation, Economics, P&L Management, Agile Project Management, Data Transformation, SEO Tools, On-page SEO, Search, Paid Advertising, Growth Hacking, Business Administration, Product Marketing, Stakeholder Engagement, Event Marketing, Strategic Planning, Annual Budgets, Human Resources (HR), P&L Responsibility, eCommerce Management, eCommerce Analysis, Google Ads, New Product Business Cases, New Business Development, CX Strategy, Product Launch, B2C, Business to Consumer (B2C), Social Media Marketing (SMM), Brand Marketing, Website Setup
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring