David Ardila, Management Consultant in Miami, FL, United States
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David Ardila

Verified Expert  in Management Consulting

Management Consulting Expert

Miami, FL, United States

Toptal member since January 17, 2023

Expertise
Growth StrategyMarket SizingFP&AFinancial Forecasting
Bio

David works at the intersection of customer insights and innovation strategy, guiding teams to create products, services, and experiences that users love. He thrives in leading new initiatives and high-visibility projects. With a decade of experience in both established B2B SaaS companies and hypergrowth B2C startups, David brings a wealth of strategic and practical knowledge in customer insights, experience design, 0-to-1 product strategy, market sizing, and go-to-market analytics.

Career Highlights

Customer Insights and Strategy Manager
Hopin
Product Strategy and Insights Lead
UKG
Senior Market Strategy Analyst
TransUnion

Education Highlights

Graduate Certificate
Harvard Business School
Graduate Certificate
Cornell University
Bachelor's Degree
Florida Atlantic University

Certification Highlights

Predictive Analytics
Udacity
User Experience Design
New York University

Case Studies

Expertise

  • Customer Experience Design
  • Customer Segmentation
  • Go-to-market Strategy
  • Growth Strategy
  • New Product Business Cases
  • Product Strategy
  • Stakeholder Management
  • User Research

Work Experience

Senior Advisor - Product

2024 - PRESENT
TransUnion
  • Led product strategy for emerging markets and new initiatives, crafting roadmaps and incorporating customer needs across credit, fraud, marketing, and risk products.
  • Advised heads of technology on new technology initiatives, including feature innovation enabled by artificial intelligence and mobile application strategy.
  • Drove go-to-market motions and solutions consulting handoff, leading to a 10% increase in sales pipeline during the first half of 2024.
Focus areas: Product Strategy, Product Development, Market Strategy and Research Product Manager, Platforms

Strategy Consultant

2023 - 2023
Nestle Purina
  • Crafted the connected shopping experience strategy, bringing the direct-to-consumer vision to reality via bets and initiatives centered around consumer value.
  • Defined best-in-class operating model guided by internal and industry benchmarks, creating a path to deliver enduring DTC value via operational excellence.
  • Led a technology evaluation of third-party platform providers, clarifying vendor selection to advance first-party data capture and a frictionless shopping experience.
Focus areas: Business Transformation, Cost-benefit Analysis, Financial Forecasting, Business Strategy

Product Development and Strategy Lead

2022 - 2022
Reforge
  • Launched the creation of the two most requested flagship professional development products (growth and product strategy), guiding a cross-functional team of learning and visual designers from research to delivery.
  • Conducted research with both Reforge members and program partners (industry SMEs), deep-diving into product and growth topics to synthesize and define the content for new programs.
  • Led engagement between Reforge members and program partners, fostering one-on-one and group discussions that elevated members' experience and harnessed insights for future courses.
Focus areas: User Research, Customer Segmentation, Product Strategy, Customer Experience Design, Growth Strategy, Stakeholder Management, Strategy

Customer Insights and Strategy Manager

2021 - 2022
Hopin
  • Mapped the digital customer journey and optimized onboarding flows, leading to a 10% increase in product activation and depth of engagement.
  • Led customer experience research, leveraging NPS, CSAT, and CX operational data to influence a revamped customer experience strategy, helping increase satisfaction metrics by 5%.
  • Developed predictive account health and product usage OKRs, aligning GTM and product teams around north star metrics leading to a 15% improvement in net revenue retention.
  • Co-led target user and ideal customer profile research, segmenting customers by jobs-to-be done and industry profiles which focused the product and GTM motions on a core audience.
  • Created a customer insights framework, consolidating product feedback and incorporating insights into roadmap prioritization that led to the release of the top five most requested features.
Focus areas: Customer Segmentation, Product Strategy, Customer Experience Design, Analytics, Growth Strategy, Go-to-market Strategy, User Research, Business Strategy, Data Analytics, Change Management, Stakeholder Management, Strategy

Product Strategy and Insights Lead

2018 - 2021
UKG
  • Developed company-wide key results dashboards, setting the business review rhythm to connect product and services leadership and guide product strategy and GTM decisions.
  • Created market research and competitive analysis framework that guided the M&A and organic growth of products in key segments, leading to 20% YoY ARR growth in focus industries.
  • Conducted addressable market assessment that guided the international expansion of product offerings into Europe, driving $5 million of new revenue.
  • Established a cross-functional experimentation program, leveraging A/B testing at the feature level and beta programs at the product level to increase adoption rates by 10%.
  • Established cross-functional voice of the customer insights program that uncovered UX needs resulting in a 10% increase in roadmap investments for mobile and usability initiatives.
Focus areas: Customer Experience Design, Market Research & Analysis, Go-to-market Strategy, Customer Segmentation, Analytics, New Product Business Cases, Business Process Modeling, User Research, Growth Strategy, Product Strategy, Business Strategy, Data Analytics, Management Consulting, Change Management, Stakeholder Management, Competitive Analysis, Market Research, Market Sizing, Competitive Intelligence, Strategy

Senior Market Strategy Analyst

2016 - 2018
TransUnion
  • Elevated the team's product usage and customer segmentation analytics via Alteryx data flows and Tableau dashboards, creating a culture of data-informed decisions and KPI visibility.
  • Owned business case modeling and market strategy for emerging products that leverage machine learning, driving $3 million of new revenue from product-market expansion.
  • Led monetization and pricing revamp for the professional services vertical, resulting in new SaaS bundle packaging that drove 15% YoY revenue growth.
  • Acted as strategy liaison to finance leadership, guiding the P&L for a $115 million ARR business through increasing forecast accuracy and customer lifetime value.
Focus areas: Pricing Strategy, Analytics, New Product Business Cases, Financial Planning & Analysis (FP&A), Product Strategy, Customer Segmentation, Go-to-market Strategy, Growth Strategy, Business Process Modeling, User Research, Business Strategy, Data Analytics, Management Consulting, Change Management, Stakeholder Management, Competitive Analysis, Market Research, Market Sizing, Competitive Intelligence, Financial Services, Strategy

Business Operations Manager

2013 - 2016
Arise
  • Led the client services analytics team to provide data insights and streamline operational processes that resulted in a 5% margin increase from transformation initiatives.
  • Co-led digital transformation engagement for a top-tier telecom client, building native and partner-based features that yielded a 25% increase in self-service mobile app usage.
  • Created a quantitative and qualitative model to analyze drivers of customer satisfaction, leveraging sentiment analysis and predictive analytics stack to fix CX gaps that led to a 10% increase in NPS scores.
  • Launched a digital transformation initiative to optimize new client integrations via standard APIs, reducing onboarding friction to improve time to revenue by 15 days.
  • Conducted statistical analysis of online marketplace purchase behaviors, guiding a pricing shift that led to 15% higher conversion rates.
Focus areas: Customer Experience Design, Analytics, Business Process Modeling, User Research, Business Strategy, Data Analytics, Change Management, Stakeholder Management

Education

2019 - 2019

Graduate Certificate in Mastering Growth

Harvard Business School - Boston, MA, USA

2014 - 2015

Graduate Certificate in Data Driven Marketing

Cornell University - New York, NY, USA

2009 - 2013

Bachelor's Degree in Economics

Florida Atlantic University - Boca Raton, FL, USA

Certifications

JUNE 2017 - PRESENT

Predictive Analytics

Udacity

AUGUST 2015 - PRESENT

User Experience Design

New York University

Skills

Data & Analysis Software

Tableau, SQL, Looker

Finance

Pricing Strategy, Financial Planning & Analysis (FP&A), Market Research, Cost-benefit Analysis

Industry Expertise

Financial Services

Other

Slack, Customer Segmentation, Growth Strategy, Scaling, User Research, Product Strategy, Analytics, Business Strategy, Data Analytics, Change Management, Stakeholder Management, Strategy, Miro, Qualtrics, Product-market Fit, Machine Learning, UX Design, Market Research & Analysis, New Product Business Cases, Go-to-market Strategy, Management Consulting, Competitive Analysis, Market Sizing, Competitive Intelligence, Customer Experience Design, Business Process Modeling, Business Transformation, Financial Forecasting, Product Development, Market Strategy and Research Product Manager, Platforms

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