Jael Akoth Amara
Verified Expert in Management Consulting
Management Consulting Expert
Nairobi, Kenya
Toptal member since April 20, 2022
Jael is a commercially astute management consultant with 17+ years of operational efficiency and team management of businesses and projects. She has contributed to business growth in the financial services, marketing, FMCG, agribusiness, and SME spaces. Jael is a solid researcher and expert in market and consumer analysis, new product development, segmentation, and positioning. She enjoys working on exciting projects that positively impact lives.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Mapping of SME Landscape
Strategy Development
New Product Deelopment
Expertise
- Customer Analysis
- Marketing Mix
- Marketing Plans
- Marketing Research & Analysis
- Marketing Strategy
- Project Leadership
- Strategy Development
- Thought Leadership
Work Experience
Team Leader
Mema Africa Ltd
- Contributed to the development of a pheromone solution for maize in Kenya and was instrumental to the strategy development for launch into the country.
- Served as a part of the team that wrote the strategy document for quality of life for the Africa Development Bank. Acted as the team lead in charge of financial inclusion for gender and youth.
- Expanded the penetration strategy for a water-providing NGO making clean water available to the underserved as the team's research lead.
Business Development Director
Consuemr Options Ltd
- Collaborated with a team to understand customer needs and develop a banking solution geared toward women entrepreneurs. Within six months, there were more than 300 accounts opened.
- Introduced the ISO 9001-2015 quality management systems within the organization, which led to an increase in customer satisfaction from 85% to 92%.
- Assisted a bank in identifying issues experienced within the organization when serving customers and developed parameters for customer care that should be measured in the organization.
Secretariat Member, Research Workstream
National Business Compact on Coronavirus
- Oversaw the development of protocols to undertake studies on the COVID-19 pandemic that had affected Kenya.
- Wrote concept notes and presented to potential funders for fundraising to get water and soap to marginalized communities.
- Identified partners’ to support the distribution of water and soap to enable handwashing.
Education
Master's Degree in Leadership
International Leadership University - Nairobi, Kenya
Master of Business Administration (MBA) in Global Business
Catholic University of Milan - Milan, Italy
Coursework Toward a Bachelor's Degree in Economics and Sociology
Dr. B.R. Ambedkar University - Agra, India
Certifications
Post Graduate Diploma in Marketing
Chartered Institute of Marketing
Skills
Output Software
Microsoft PowerPoint, Excel 2016
Other
Project Leadership, Marketing Mix, Marketing Plans, Marketing Strategy, Marketing Research & Analysis, Business to Business (B2B), Customer Analysis, Communication, Word 2016, Management Consulting, New Product Development, Communication Strategy, Industry Analysis, Thought Leadership, Team Management, Business Analysis, Human Resources Management, Strategy Development, Financials, New Products, Reporting, Social Impact, Consumer Banking, Consumer Trends, Marketing, Women, Small & Medium-sized Enterprises (SME), Brand Building, Brand Management, Brand Marketing, Leadership, Analysis, Markets, Small Business Management
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