Raymond Nweke, Management Consultant in Calgary, AB, Canada
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Raymond Nweke

Verified Expert  in Management Consulting

Management Consulting Expert

Calgary, AB, Canada

Toptal member since September 30, 2024

Bio

Raymond is a commercial lead with 8+ years of experience in revenue growth management (RGM), category management, and sales within CPG sectors, including Coca-Cola and Unilever. He is skilled in pricing analysis, scenario modeling, market research, forecasting, trade marketing, and portfolio management. Adept at leading cross-functional teams and setting strategic objectives, Raymond enhances profitability and drives market share through strategic initiatives and data-driven decisions.

Case Studies

Software Expertise

  • Microsoft Excel
  • Microsoft PowerPoint

Other Expertise

  • Business Analysis
  • Portfolio Management
  • Pricing Strategy
  • Revenue Growth Management
  • ROI
  • Strategic Planning

Work Experience

Revenue Management Business Partner

2025 - PRESENT
Sysco Canada
  • Grew volume by 4% by leveraging advanced analytics to drive the sales of the right mix of product classes while managing promotional discounts and portfolio assortment to drive profitable revenue growth of 2.5%.
  • Trained the sales team on understanding the value chain and product mixes to drive profitable sales.
  • Created dashboards to drive reporting cadence and keep stakeholders informed about the performance of relevant metrics.
Focus areas: Business Analysis, Commercial Planning, Pricing, Revenue Growth, Portfolio Management, Portfolio Analysis, Promotion Strategy, Profit & Loss (P&L), Microsoft Excel, Microsoft PowerPoint, IBM Cognos, ROI, Financial Forecasting, Finance

Revenue Growth Management Lead

2024 - PRESENT
Baby Gourmet Foods
  • Utilized product elasticity insights to improve pricing impact on revenue and forecast accuracy by 5%.
  • Grew operating income by 21% by leveraging price, volume, and mix analysis of revenue to generate insights on market trends spending, leading to changes in pricing strategy.
  • Improved ROI across promotion to a minimum of 20% by utilizing data and consumer insights to understand required promo mechanics, price points, and frequency and drive volume and gross profit uplift.
Focus areas: Customer Insights, Market Insights, IRI, ROI, Business Analysis, Commercial Planning, Forecasting, Profit & Loss (P&L), Microsoft Excel, Pricing Strategy, Portfolio Optimization, Strategic Planning, Consumer Trends, Consumer Insights, Collaboration, Promotion Strategy, Revenue Growth Management, Strategy, Innovation, Margin Optimization, Portfolio Management, Financial Modeling, Microsoft PowerPoint, Financial Forecasting, Finance, Market Research

Revenue Growth Management Lead

2021 - 2023
Coca-Cola Company
  • Mitigated the €76 million financial impact of excise taxes imposed by the government by leveraging various scenario planning to design a 5-year price and pack architecture for the non-alcoholic, ready-to-drink portfolio.
  • Partnered with cross-functional teams to identify opportunities that provide more affordable returnable glass bottle solutions at 5% of daily disposable income, leveraging occasions, brands, packs, prices, and channels.
  • Led a cross-functional project team using Agile to design and develop an RGM 2.0 playbook, enhancing strategies to win in a high inflationary environment.
  • Drove Schweppes' premiumization through ad hoc research and POS data, expanding the portfolio to include five new flavors.
Focus areas: Margin Optimization, Marketing Analytics, Business Analysis, Consumer Insights, Profit & Loss (P&L), Pricing Strategy, Portfolio Management, ROI, Microsoft Excel, Microsoft PowerPoint, Strategic Planning, Consumer Trends, Collaboration, IRI, Revenue Growth Management, Strategy, Portfolio Optimization, Innovation, Commercial Planning, Forecasting, Customer Insights, Market Insights, Financial Modeling, Financial Forecasting, Finance, Market Research

Channel & Category Manager

2018 - 2021
Unilever
  • Implemented competitive trade promotions to grow volume and value sales of the oral care category to deliver 8% category growth and €54 million turnover.
  • Launched Pepsodent Sensitive, increasing consumption frequency among tooth-sensitive consumers of oral care products.
  • Generated €50,000 in potential business waste savings by forming strategic partnerships to drive sales of oral health products in pharmaceutical channels to reduce write-offs from key distributors.
  • Improved forecast bias to 2.9%, reducing out-of-stock instances and product write-offs.
Focus areas: Forecasting, Category Management, ROI, Promotion Strategy, Trade Marketing, Innovation, Business Analysis, Collaboration, IRI, Consumer Trends, Consumer Insights, Microsoft Excel, Microsoft PowerPoint, Strategy, Pricing Strategy, Marketing Analytics, Commercial Planning, Portfolio Management, Customer Insights, Market Insights, Strategic Planning, Financial Forecasting, Finance, Market Research

Education

2007 - 2012

Bachelor's Degree in Electrical Engineering

University of Benin - Benin, Nigeria

Certifications

APRIL 2023 - APRIL 2025

Certified ScrumMaster

ScrumAlliance

MAY 2021 - PRESENT

CIM Level 6 Diploma in Professional & Digital Marketing

Chartered Institute of Marketing

Skills

Finance

Pricing Strategy, ROI, Forecasting, Profit & Loss (P&L), Financial Modeling, Market Research, Pricing, Portfolio Analysis

Output Software

Microsoft Excel, Microsoft PowerPoint

Data & Analysis Software

IRI, IBM Cognos

Other

Collaboration, Consumer Trends, Revenue Growth Management, Business Analysis, Strategic Planning, Market Insights, Commercial Planning, Margin Optimization, Portfolio Optimization, Strategy, Customer Insights, Marketing Analytics, Consumer Insights, Portfolio Management, Category Management, Promotion Strategy, Trade Marketing, Innovation, Financial Forecasting, Finance, Agile, Project Management, Strategic Marketing, Business Analytics, Revenue Growth

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