
Raymond Nweke
Verified Expert in Management Consulting
Management Consulting Expert
Calgary, AB, Canada
Toptal member since September 30, 2024
Raymond is a commercial lead with 8+ years of experience in revenue growth management (RGM), category management, and sales within CPG sectors, including Coca-Cola and Unilever. He is skilled in pricing analysis, scenario modeling, market research, forecasting, trade marketing, and portfolio management. Adept at leading cross-functional teams and setting strategic objectives, Raymond enhances profitability and drives market share through strategic initiatives and data-driven decisions.
Career Highlights
Case Studies
Software Expertise
- Microsoft Excel
- Microsoft PowerPoint
Other Expertise
- Business Analysis
- Portfolio Management
- Pricing Strategy
- Revenue Growth Management
- ROI
- Strategic Planning
Work Experience
Revenue Management Business Partner
Sysco Canada
- Grew volume by 4% by leveraging advanced analytics to drive the sales of the right mix of product classes while managing promotional discounts and portfolio assortment to drive profitable revenue growth of 2.5%.
- Trained the sales team on understanding the value chain and product mixes to drive profitable sales.
- Created dashboards to drive reporting cadence and keep stakeholders informed about the performance of relevant metrics.
Revenue Growth Management Lead
Baby Gourmet Foods
- Utilized product elasticity insights to improve pricing impact on revenue and forecast accuracy by 5%.
- Grew operating income by 21% by leveraging price, volume, and mix analysis of revenue to generate insights on market trends spending, leading to changes in pricing strategy.
- Improved ROI across promotion to a minimum of 20% by utilizing data and consumer insights to understand required promo mechanics, price points, and frequency and drive volume and gross profit uplift.
Revenue Growth Management Lead
Coca-Cola Company
- Mitigated the €76 million financial impact of excise taxes imposed by the government by leveraging various scenario planning to design a 5-year price and pack architecture for the non-alcoholic, ready-to-drink portfolio.
- Partnered with cross-functional teams to identify opportunities that provide more affordable returnable glass bottle solutions at 5% of daily disposable income, leveraging occasions, brands, packs, prices, and channels.
- Led a cross-functional project team using Agile to design and develop an RGM 2.0 playbook, enhancing strategies to win in a high inflationary environment.
- Drove Schweppes' premiumization through ad hoc research and POS data, expanding the portfolio to include five new flavors.
Channel & Category Manager
Unilever
- Implemented competitive trade promotions to grow volume and value sales of the oral care category to deliver 8% category growth and €54 million turnover.
- Launched Pepsodent Sensitive, increasing consumption frequency among tooth-sensitive consumers of oral care products.
- Generated €50,000 in potential business waste savings by forming strategic partnerships to drive sales of oral health products in pharmaceutical channels to reduce write-offs from key distributors.
- Improved forecast bias to 2.9%, reducing out-of-stock instances and product write-offs.
Education
Bachelor's Degree in Electrical Engineering
University of Benin - Benin, Nigeria
Certifications
Certified ScrumMaster
ScrumAlliance
CIM Level 6 Diploma in Professional & Digital Marketing
Chartered Institute of Marketing
Skills
Finance
Pricing Strategy, ROI, Forecasting, Profit & Loss (P&L), Financial Modeling, Market Research, Pricing, Portfolio Analysis
Output Software
Microsoft Excel, Microsoft PowerPoint
Data & Analysis Software
IRI, IBM Cognos
Other
Collaboration, Consumer Trends, Revenue Growth Management, Business Analysis, Strategic Planning, Market Insights, Commercial Planning, Margin Optimization, Portfolio Optimization, Strategy, Customer Insights, Marketing Analytics, Consumer Insights, Portfolio Management, Category Management, Promotion Strategy, Trade Marketing, Innovation, Financial Forecasting, Finance, Agile, Project Management, Strategic Marketing, Business Analytics, Revenue Growth
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