Rick Leach, Management Consultant in Redwood City, CA, United States
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Rick Leach

Verified Expert  in Management Consulting

Management Consulting Expert

Redwood City, CA, United States

Toptal member since June 23, 2023

Bio

Rick has a diverse functional background with startups, turnarounds, and Fortune 100 companies. He has a track record of successful product launches, transformations, and enhancements in healthcare, consumer, and retail environments. His deep experience in all aspects of business operations influences his product management approach and philosophy.

Career Highlights

Digital Product Consultant
Expresso Consulting

Case Studies

Expertise

  • Agile Software Development
  • Client Services
  • Consulting
  • Consumer Health
  • Healthcare Services
  • Product Management
  • Startups
  • Websites

Work Experience

Digital Product Consultant

2022 - PRESENT
Expresso Consulting
  • Led a target operating model project for a global commercial real estate technology company. Conducted the team in evaluating the as-is operating model and developing the target operating model.
  • Provided digital product consultancy for a new email service provider system. Developed the wireframe and concept for the "light" ESP service.
  • Consulted on product strategy for an eCommerce boutique shopping website. Conducted competitive reviews, developed pricing models, and created a website mockup.
  • Developed a new mobile app for a behavioral health company. Conducted the product strategy, product roadmap, agile product development, requirements, and user testing.
Focus areas: New Products, Product Roadmaps, Product Management, Mobile Apps, Consulting, Websites, Client Services, Healthcare IT, Competitive Analysis, Product Launch, Startups

President

2019 - PRESENT
Expresso Consulting
  • Developed online ordering for a wine retailer that had to pivot to eCommerce during the early COVID-19 period. Worked with their POS system to configure the online ordering portal system to be user-friendly for search, cart management, and checkout.
  • Used WordPress and WooCommerce to add an online ordering system for a local restaurant that enabled them to manage takeout orders when they had to shut down in-house dining due to COVID-19.
  • Completed a website conversion for a local nonprofit whose previous website designer could no longer work on the projects. Developed content, improved site speed using different plugins, and improved the UX using industry best practices.
  • Assessed technology options for a subscription box startup. Researched leading shopping platforms and eCommerce technologies. Recommended and built the proof of concept on WordPress using WooCommerce to deliver cost-effective solutions.
Focus areas: Product Management, Websites

Senior Vice President of Product

2012 - 2017
Healthcare Bluebook
  • Developed the product lifecycle process from scratch for this startup tech company. Worked with internal development leaders and data scientists. This included implementing an agile development process.
  • Led the development of a new add-on product that needed to be layered onto the core product, including hands-on UX work with designers using user feedback and industry best practices.
  • Acted as a product lead, implementing two of the company's largest clients who had highly customized needs for the product. Worked with the development team to reconfigure product parts to address their unique business issues.
  • Established and managed an internal quality assurance group. Moved from manual testing to automated testing scripts and full regression testing.
Focus areas: Product Development, Operations, Consumer Health, Product Roadmaps, Product Management, Mobile Apps, Agile Software Development, Client Services, Healthcare IT, Competitive Analysis, Product Launch, Startups

Senior Vice President of Solutions Marketing

2011 - 2012
Streamline Health
  • Implemented new product planning and product management processes for this turnaround business.
  • Led due diligence on an acquisition target, which was successfully acquired.
  • Repositioned the company and its products in a mature market.
Focus areas: Product Roadmaps, Product Development, Product Management, Agile Software Development, Websites, Client Services, Healthcare IT, Competitive Analysis

Senior Vice President for Product Strategy, Marketing, and Operations

2008 - 2011
A.D.A.M. Inc.
  • Led the development of new consumer health information products used by employers, health plans, hospitals, and physician offices to educate their constituents on important health information.
  • Implemented new agile development and testing processes that improved product delivery and quality with my technology VP lead.
  • Developed new pricing models that increased sales.
Focus areas: Consumer Health, Product Management, Mobile Apps, Websites, Client Services, Healthcare IT, Competitive Analysis

Consultant

2006 - 2008
Freelance
  • Created a comprehensive product and go-to-market plan for a remote patient monitoring device as part of a business plan to spin off the outcome from a consulting company.
  • Provided product sales, marketing, and planning services for a nonprofit's affiliate sales program that raised money through Amazon's affiliate program.
  • Managed a full-service tennis and fitness club to stabilize operations and finances to prepare the company sale.
Focus areas: Product Roadmaps, Consulting

VP Sales and Marketing | Partner

2005 - 2006
HealthTime, LLC
  • Developed a customer onboarding system to ensure new customers were quickly and efficiently brought into the program.
  • Created reports and analytics to track the progress of customers in the program.
  • Built marketing programs to reach prospective customers and physician influencers.
Focus areas: Marketing, Product Roadmaps, Client Services, Product Launch, Startups

President and CEO | Co-founder

2005 - 2005
HospitalCare Online
  • Prepared pitch decks for this remote patient monitoring startup and presented them to venture capital firms and angel investors.
  • Conducted pricing and market analysis to determine the best markets to sell into.
  • Wound down the company upon the death of the founder and medical director.
Focus areas: Consumer Health, Healthcare Services, Product Management, Product Launch, Startups

Vice President Marketing and General Manager

1998 - 2004
McKesson
  • Managed the migration of the legacy call center software to a flexible platform that could be deployed locally or via a hosted service.
  • Developed a product roadmap after the acquisition of a competitor to provide the vision to merge two client bases with separate systems.
  • Conducted a product and operation analysis, identifying business practices that could be redefined to reduce costs for a patient-facing call center. After six months, we reduced costs enough that the group became profitable.
Focus areas: Healthcare Services, Product Management, Client Services, Competitive Analysis, Product Launch

Consultant

1997 - 1998
Total Health Management
  • Conducted the operations review of the medical call center and provided recommendations for process improvements.
  • Reviewed the company's marketing approach and suggested ways to optimize its message.
  • Assessed the company's pricing model and proposed changes to increase average revenue per customer.
Focus areas: Operations, Healthcare Services, Consulting

Vice President | General Manager

1993 - 1997
Consumer Health, 1-800-DOCTORS
  • Reconfigured the product and pricing for the company's largest customer in Chicago, reducing their per-unit price, directing more volume to their organization, and increasing annual revenue.
  • Conducted a consumer marketing audit and changed the marketing program to reduce the cost per lead while retaining the same number of qualified leads.
  • Conducted market analysis for an underperforming business unit, recommended winding down their operations, and sold the business to a competitor.
Focus areas: Healthcare Services, Product Management, Client Services

Vice President Product, Marketing, and Operations

1988 - 1993
Access Health
  • Led the product definition, pricing, development, and market rollout of the company's second product.
  • Built a new pricing model for the company's core product, worked with legacy clients to migrate to the latest pricing, and secured longer-term agreements.
  • Developed most of the content for the company's initial public offering (IPO) prospectus, which supported a successful public offering in 1992.
  • Managed client success and retention and achieved a 93% retention rate over five years.
  • Developed a syndicated marketing package that clients could use to promote their programs locally, ensuring consistent messages in all markets.
Focus areas: Marketing, Operations, Product Launch, Startups

Skills

Output Software

Jira

Other

Consumer Health, Product Management, Startups, Agile Software Development, Mobile Apps, New Products, Consulting, Product Development, Operations, Websites, Healthcare Services, Healthcare IT, Competitive Analysis, Product Launch, Product Roadmaps, Marketing, Client Services, MacOS, Slack, Excel 365, Strategy, Planning, Business Requirements, Minimum Viable Product (MVP), Wireframing

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