Sunyung Steve Na, Management Consultant in Seoul, South Korea
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Sunyung Steve Na

Verified Expert  in Management Consulting

Human Resources Consulting Expert

Seoul, South Korea

Toptal member since February 25, 2025

Expertise
Human ResourcesGrowth Strategy
Bio

Sunyung is an experienced business strategist and HR savvy with 18+ years of experience spanning the automotive, tech, finance, and entertainment industries. As a former IBM managing consultant and current strategy advisor at KFCC, Sunyung has led transformative initiatives in business strategy, organizational development, and digital transformation for Fortune 500 companies across the Asia Pacific, delivering measurable improvements in operational efficiency and business performance.

Career Highlights

Strategy Advisor
Korean Federation of Community Credit Cooperatives (KFCC)
Head of Corporate Center
SM Culture & Contents
Managing Consultant
IBM

Education Highlights

Master's Degree
Seoul National University

Certification Highlights

Certified ScrumMaster (CSM)
Scrum Alliance Inc.
Enterprise Design Thinking Practitioner
IBM
IAC Certified Coach
Asia Coach Center

Case Studies

Expertise

  • Accounting
  • Compensation & Benefits
  • Cross-cultural Management
  • Global-Local Integration
  • Go-to-market Strategy
  • HR Business Partners
  • HR Transformation
  • Organizational Development

Work Experience

Strategy Advisor

2024 - PRESENT
Korean Federation of Community Credit Cooperatives (KFCC)
  • Oversaw the strategic transformation of the insurance business unit with $15 billion in total assets, implementing a performance monitoring system that improved operational efficiency by 15% across 2,000 sales agents.
  • Led a zero-based budgeting initiative across 110 departments, achieving $23 million in cost optimization while maintaining a business growth trajectory above the market average.
  • Built a comprehensive performance framework for the Insurance Contact Center, achieving significant NPS improvement through enhanced SLA monitoring and KPI optimization.
  • Drove the McKinsey Organizational Health Index (OHI) transformation program, designing a cultural roadmap and implementing 11 key initiatives that strengthened organizational capabilities and employee engagement.
  • Executed business self-awareness (BSA) diagnostics for the COO office and insurance business unit, establishing a core competency framework and end-to-end value chain optimization that enhanced operational excellence.
Focus areas: Growth Strategy, Performance Management, Turnaround Management, Organizational Design, Enterprise Change Management (ECM), Strategy, Managerial Finance, Stakeholder Management, Corporate Strategy, Human Resources (HR), IT, Corporate Culture, HR Business Partners, Labor Relations, Coaching, Design Thinking, Compensation & Benefits, Talent Management, HR Operations, Human Resources Management, Public Relations (PR)

Head of Corporate Center

2022 - 2023
SM Culture & Contents
  • Orchestrated operational transformation across four business units, reducing operational expenses by 17% while enhancing the group-wide management control system.
  • Led the reorganization of a 250-person advertising agency business unit from a function-based to a customer-centric structure, improving productivity by 17% within three quarters.
  • Built a unified customer service framework across four business divisions, achieving a 28% faster response time and significantly improving customer satisfaction scores.
  • Spearheaded bi-monthly hackathons and global expert seminars for IT teams, successfully implementing 17 technical solutions that enhanced operational efficiency.
  • Established a management accounting dashboard for 15 subsidiaries and six investment companies, enabling data-driven strategic decisions across group operations.
Focus areas: Corporate Strategy, Human Resources (HR), IT, Corporate Culture, Strategy, Organizational Communication, Managerial Finance, Stakeholder Management, Growth Strategy, Organizational Design, Enterprise Change Management (ECM), HR Business Partners, Coaching, Design Thinking, Facilitation, Accounting, Compensation & Benefits, Talent Management, HR Operations, Global Project, Human Resources Management

Managing Consultant

2014 - 2021
IBM
  • Led Hyundai Motor's mid-term strategy development, identifying $250 million in new revenue potential through three digital growth engines and 15 strategic initiatives across APAC markets.
  • Designed Air Liquide APAC's shared services transformation, consolidating operations across eight countries and delivering 35% cost efficiency improvement.
  • Developed the IT 2 strategy for Hanwha Life, delivering $35 million in cost savings and 40% faster service through the cloud transformation of core insurance operations.
  • Established a cloud center of excellence (CCoE) for Kyobo Life, reducing IT operational costs by 25% and improving system reliability by 99.9% after migrating 58 mission-critical applications.
  • Redesigned the APAC rewards framework for IBM's digital business units, increasing technical talent retention by 28% and business unit profitability by 15%.
  • Transformed AMEX APAC's sales operations through Project Darwin, increasing sales productivity by 32% and reducing customer response time by 45%.
  • Executed KB Bank's cost optimization initiative, identifying $45 million in savings across 300+ branches while maintaining service quality and employee satisfaction.
  • Drove SK Innovation's organizational redesign, improving cross-functional collaboration by 20% and reducing decision-making cycles by 15%.
  • Orchestrated CJ Olive Young's business transformation, reducing operational costs by 23% and growing revenue by 15% through the digital modernization of 500+ retail stores.
  • Managed the HR integration for SK Hynix's $9 billion Intel acquisition, achieving 95% key talent retention and $120 million in operational synergies post-merger.
Focus areas: Strategy, Operations Strategy, Digital Transformation, HR Transformation, Organizational Communication, Statistical Analysis, Stakeholder Management, Growth Strategy, Organizational Design, Enterprise Change Management (ECM), Corporate Strategy, Human Resources (HR), IT, Corporate Culture, Global Project, HRIS, HR Business Partners, Cross-cultural Management, Coaching, Design Thinking, Facilitation, Global HR Strategy, Accounting, Global-Local Integration, Compensation & Benefits, Talent Management, HR Operations, Sales & Operations Planning (S&OP), Go-to-market Strategy, Human Resources Management

Global Project Leader | Senior HR Business Partner

2007 - 2010
Hyundai Capital Services
  • Pioneered Korea's first Oracle PeopleSoft HRIS implementation as the compensation module leader, establishing an industry benchmark for auto-finance HR systems that streamlined cross-border operations.
  • Led a global recruitment initiative across three countries, securing critical leadership and technical talents that enabled successful market expansion in North America.
  • Transformed the enterprise leadership pipeline through comprehensive succession planning for key positions, strengthening organizational resilience and business continuity.
  • Established strategic partnership with GE China's Crotonville, customizing world-class leadership programs that accelerated the development of next-generation leaders.
  • Designed a global HR governance structure that enhanced operational consistency and accelerated international business growth through efficient policy management.
Focus areas: Global Project, Managerial Finance, ERP Implementation, HRIS, HR Business Partners, Payroll & Benefits, Organizational Communication, Stakeholder Management, Human Resources (HR), Labor Relations, Cross-cultural Management, Facilitation, Global HR Strategy, Global-Local Integration, Compensation & Benefits, Talent Management, HR Operations, Digital Transformation, Human Resources Management, Public Relations (PR)

HR Business Partner | Competency Instructor

2003 - 2007
Groupe Renault
  • Partnered with McKinsey to transform sales force effectiveness, implementing an innovative KPI dashboard that revolutionized sales performance management and dealer operations.
  • Spearheaded Renault-Nissan Alliance HR pilot projects in Korea, implementing global best practices that strengthened cross-cultural collaboration and operational excellence.
  • Facilitated a sales transformation project that optimized territory management and incentive systems, improving market penetration and dealer satisfaction.
  • Supported the R&D center's talent management transformation for 600 engineers, establishing a performance-driven culture and career development framework that enhanced innovation capabilities.
Focus areas: Sales Process Management, Sales & Operations Planning (S&OP), Payroll & Benefits, Stakeholder Management, Human Resources (HR), Global Project, HRIS, HR Business Partners, Labor Relations, Cross-cultural Management, Facilitation, Global HR Strategy, Compensation & Benefits, Talent Management, HR Operations, Human Resources Management, Public Relations (PR)

Education

2010 - 2012

Master's Degree in Business Administration (MBA)

Seoul National University - Seoul, Korea

1996 - 2003

Bachelor's Degree in Political Science

Myongji University - Seoul, Korea

Certifications

JULY 2021 - PRESENT

Certified ScrumMaster (CSM)

Scrum Alliance Inc.

SEPTEMBER 2009 - PRESENT

Enterprise Design Thinking Practitioner

IBM

MARCH 2008 - PRESENT

IAC Certified Coach

Asia Coach Center

Skills

Finance

Accounting

Industry Expertise

Employment Law

Other

Microsoft Office, SAP SuccessFactors, Workday, Slack, Trello, Asana, SAP ERP, Strategy, Organizational Communication, Enterprise Change Management (ECM), Human Resources (HR), HRIS, HR Business Partners, Payroll & Benefits, HR Operations, Compensation & Benefits, Human Resources Management, Managerial Finance, Statistical Analysis, Stakeholder Management, Growth Strategy, Performance Management, Turnaround Management, Organizational Design, Corporate Strategy, IT, Corporate Culture, Operations Strategy, Digital Transformation, HR Transformation, Global Project, Sales Process Management, Sales & Operations Planning (S&OP), Agile Workflow, Project Management, Digital Transformation Program Management, Global-Local Integration, Talent Management, Labor Relations, Global HR Strategy, Cross-cultural Management, Coaching, Design Thinking, Facilitation, Go-to-market Strategy, Public Relations (PR), Risk & Compliance, PeopleSoft, Research Methods, ERP Implementation, Organizational Development

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