The Toptal Marketing Blog is a hub for discovering the latest marketing tools, best practices, and advanced digital strategies brought to you by leading marketing experts in the Toptal network.
World-class articles, delivered weekly.
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative. Foster experimentation, efficiency, and customer focus in your organization with these essential growth marketing metrics.
Camila is a digital marketing expert who specializes in turning analytical insights into targeted marketing actions that significantly enhance lead generation, conversion rates, and revenue growth. She has managed brand campaigns and PPC reporting for major companies such as Omnicom Media Group, Sony Pictures, Virgin Media, and Renault.
World-class articles, delivered weekly.
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New AI automation tools can help organizations deliver better, more personalized messaging at the awareness, consideration, conversion, and loyalty stages of the customer journey.
Wasim is a growth and performance marketer who helps startups and Fortune 500 companies develop and scale digital marketing strategies. He has designed and implemented multichannel campaigns using data-driven approaches that combine paid marketing, social media, email, SEO, conversion rate optimization, and other digital techniques.
Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.
Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s degree in economics and business, and a master’s degree in strategic marketing from Imperial College Business School in London, UK.
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.
Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.
Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
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