
Abolade Akinfenwa
Verified Expert in Marketing
Marketing Expert
Ife, Osun, Nigeria
Toptal member since June 10, 2024
Abolade is a skilled content marketer and highly credentialed finance professional with five CFI certifications. Using various content formats, he specializes in crafting compelling, authoritative content that generates high-quality leads for finance professionals and businesses. Notably, Abolade's content marketing strategy skyrocketed a US financial education company's web traffic by 1109% in just six months and boosted its publication sales by 64% by creating nine financial books.
Expertise
- Content Writing
- Financial Analysis
- Financial Writer
- Lead Generation
- Lead Magnet
- SEO Content
- Search Engine Optimization (SEO)
- Writing & Editing
Work Experience
Assistant Managing Director
ACDS Publishing
- Directed a diverse team of 11 professionals, boosting productivity by 22% and surpassing key business goals by instilling a culture of collaboration and optimizing each member's strengths.
- Increased user engagement by 309% within the 1st month by effectively overseeing the development and launch of a user-friendly website.
- Enhanced digital distribution channels, growing online readership by 72% and digital subscription revenue by 39%.
- Reduced errors by 29% by streamlining the editorial process—enriching content accuracy, and increasing reader satisfaction feedback by 13%.
- Improved content relevance and engagement metrics by 31% by analyzing market trends and reader feedback to guide the editorial strategy.
- Built an email list of over 500 subscribers within two weeks through a targeted newsletter campaign, achieving a 53% open rate.
- Boosted brand visibility by 509% and user engagement by 81% by creating a dynamic social media presence across four platforms.
- Achieved a 34% rise in downloads and positive feedback after producing two financial audiobooks and distilling complex financial insights into an accessible audio format.
- Assisted in creating nine financial books, contributing to a 64% increase in publication sales.
Financial Writer
Freelance
- Completed 27 diverse writing projects, consistently achieving 5-star ratings for outstanding performance and high-quality deliverables.
- Attained a top 3% ranking among freelance contributors, reflecting outstanding writing capabilities and excellent client service.
- Earned recognition from an online freelance agency as a top contributor in three categories: financial writing, nonfiction writing, and blog writing, demonstrating versatility and excellence.
- Boosted subscriber growth by 40% within six months by developing and executing a content strategy for a financial blog.
- Reduced content production time by 50% by creating and maintaining a comprehensive financial content library for a financial blog.
Project History
A Comprehensive Guide to 22 Personal Financial Ratios
https://acdspublishing.com/personal-finance/assessing-your-financial-health-top-22-personal-financial-ratios/Explained 22 key ratios that readers can use to assess their financial health.
Understanding and Creating Personal Financial Statements
https://acdspublishing.com/personal-finance/understanding-personal-financial-statements-a-comprehensive-guide/Explained how anyone can track their financial health using a personal balance sheet and cash flow statement.
How to Plan Your Finances Using the 50-30-20 Budgeting Rule
https://acdspublishing.com/personal-finance/how-to-plan-your-finances-using-the-50-30-20-budgeting-rule-plus-case-study-and-free-template/Created a guide that teaches readers how to manage their finances by creating and maintaining a personal budget.
Education
Bachelor's Degree in International Relations
Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria
Certifications
FinTech Industry Professional (FTIP)
Corporate Finance Institute (CFI)
Commercial Banking & Credit Analyst (CBCA)
Corporate Finance Institute (CFI)
Financial Modeling & Valuation Analyst (FMVA)
Corporate Finance Institute (CFI)
Financial Planning & Wealth Management (FPWM)
Corporate Finance Institute (CFI)
Capital Markets & Securities Analyst (CMSA)
Corporate Finance Institute (CFI)
Skills
Core
SEO Content, Writing & Editing, Lead Generation, Search Engine Optimization (SEO), Content Marketing, Content Marketing Strategy, Organic SEO, SEO Tools
Platforms & Tools
Microsoft 365, Ahrefs, Mailchimp, Google Analytics
Technical
Google Search Console
Other
Google Docs, Lead Magnet, Financial Writer, Financial Analysis, Content Writing, Slack, Semrush, ConvertKit, GoDaddy, WordPress, Kindle, Research, Financial Accounting, Equity Valuation, Financial Modeling, Valuation, Microsoft Excel, Google Sheets, Security Analysis, Corporate Finance, Financial Statements, Capital Markets, Quantitative Finance, Wealth Management, Financial Reporting, Commercial Banking, Credit Risk, Credit Analysis, Finance, Fintech, Web Content, Organic Content Marketing, Financial Education, Project Management, Operations Management, Customer Relationship Management (CRM), Blogs, Proofreading, SEO Writing, Personal Finance, Personal Budgeting, Ghostwriting, International Relations, International Affairs, Personal Finance Management, Book Blurb Writing, Transcription Writing
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