Abolade Akinfenwa, Marketing Expert in Ife, Osun, Nigeria
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Abolade Akinfenwa

Verified Expert  in Marketing

Marketing Expert

Ife, Osun, Nigeria

Toptal member since June 10, 2024

Bio

Abolade is a skilled content marketer and highly credentialed finance professional with five CFI certifications. Using various content formats, he specializes in crafting compelling, authoritative content that generates high-quality leads for finance professionals and businesses. Notably, Abolade's content marketing strategy skyrocketed a US financial education company's web traffic by 1109% in just six months and boosted its publication sales by 64% by creating nine financial books.

Expertise

  • Content Writing
  • Financial Analysis
  • Financial Writer
  • Lead Generation
  • Lead Magnet
  • SEO Content
  • Search Engine Optimization (SEO)
  • Writing & Editing

Work Experience

Assistant Managing Director

2022 - PRESENT
ACDS Publishing
  • Directed a diverse team of 11 professionals, boosting productivity by 22% and surpassing key business goals by instilling a culture of collaboration and optimizing each member's strengths.
  • Increased user engagement by 309% within the 1st month by effectively overseeing the development and launch of a user-friendly website.
  • Enhanced digital distribution channels, growing online readership by 72% and digital subscription revenue by 39%.
  • Reduced errors by 29% by streamlining the editorial process—enriching content accuracy, and increasing reader satisfaction feedback by 13%.
  • Improved content relevance and engagement metrics by 31% by analyzing market trends and reader feedback to guide the editorial strategy.
  • Built an email list of over 500 subscribers within two weeks through a targeted newsletter campaign, achieving a 53% open rate.
  • Boosted brand visibility by 509% and user engagement by 81% by creating a dynamic social media presence across four platforms.
  • Achieved a 34% rise in downloads and positive feedback after producing two financial audiobooks and distilling complex financial insights into an accessible audio format.
  • Assisted in creating nine financial books, contributing to a 64% increase in publication sales.

Financial Writer

2020 - PRESENT
Freelance
  • Completed 27 diverse writing projects, consistently achieving 5-star ratings for outstanding performance and high-quality deliverables.
  • Attained a top 3% ranking among freelance contributors, reflecting outstanding writing capabilities and excellent client service.
  • Earned recognition from an online freelance agency as a top contributor in three categories: financial writing, nonfiction writing, and blog writing, demonstrating versatility and excellence.
  • Boosted subscriber growth by 40% within six months by developing and executing a content strategy for a financial blog.
  • Reduced content production time by 50% by creating and maintaining a comprehensive financial content library for a financial blog.

Project History

A Comprehensive Guide to 22 Personal Financial Ratios

https://acdspublishing.com/personal-finance/assessing-your-financial-health-top-22-personal-financial-ratios/

Explained 22 key ratios that readers can use to assess their financial health.

The key objective of this guide is to show readers how to monitor their financial health using personal financial ratios. In it, I explained 22 key ratios readers can use to assess their financial health.

Understanding and Creating Personal Financial Statements

https://acdspublishing.com/personal-finance/understanding-personal-financial-statements-a-comprehensive-guide/

Explained how anyone can track their financial health using a personal balance sheet and cash flow statement.

This guide aims to show readers how to track their financial health using a personal balance sheet and cash flow statement. It covers methods for monitoring net worth, managing spending, and reaching financial objectives through the regular use of personal financial statements.

How to Plan Your Finances Using the 50-30-20 Budgeting Rule

https://acdspublishing.com/personal-finance/how-to-plan-your-finances-using-the-50-30-20-budgeting-rule-plus-case-study-and-free-template/

Created a guide that teaches readers how to manage their finances by creating and maintaining a personal budget.

The primary objective of this comprehensive guide is to empower readers with the knowledge and tools necessary to manage their finances effectively. Following the steps outlined in this guide, individuals will learn how to create and maintain a personal budget that suits their unique financial situation. This guide covers essential topics such as tracking income and expenses, setting financial goals, and adjusting spending habits to ensure long-term financial stability and success.

Education

2017 - 2021

Bachelor's Degree in International Relations

Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria

Certifications

DECEMBER 2023 - PRESENT

FinTech Industry Professional (FTIP)

Corporate Finance Institute (CFI)

AUGUST 2023 - PRESENT

Commercial Banking & Credit Analyst (CBCA)

Corporate Finance Institute (CFI)

AUGUST 2023 - PRESENT

Financial Modeling & Valuation Analyst (FMVA)

Corporate Finance Institute (CFI)

MAY 2023 - PRESENT

Financial Planning & Wealth Management (FPWM)

Corporate Finance Institute (CFI)

APRIL 2023 - PRESENT

Capital Markets & Securities Analyst (CMSA)

Corporate Finance Institute (CFI)

Skills

Core

SEO Content, Writing & Editing, Lead Generation, Search Engine Optimization (SEO), Content Marketing, Content Marketing Strategy, Organic SEO, SEO Tools

Platforms & Tools

Microsoft 365, Ahrefs, Mailchimp, Google Analytics

Technical

Google Search Console

Other

Google Docs, Lead Magnet, Financial Writer, Financial Analysis, Content Writing, Slack, Semrush, ConvertKit, GoDaddy, WordPress, Kindle, Research, Financial Accounting, Equity Valuation, Financial Modeling, Valuation, Microsoft Excel, Google Sheets, Security Analysis, Corporate Finance, Financial Statements, Capital Markets, Quantitative Finance, Wealth Management, Financial Reporting, Commercial Banking, Credit Risk, Credit Analysis, Finance, Fintech, Web Content, Organic Content Marketing, Financial Education, Project Management, Operations Management, Customer Relationship Management (CRM), Blogs, Proofreading, SEO Writing, Personal Finance, Personal Budgeting, Ghostwriting, International Relations, International Affairs, Personal Finance Management, Book Blurb Writing, Transcription Writing

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