
Ahmed Shokr
Verified Expert in Marketing
Digital Marketing Expert
Milan, Metropolitan City of Milan, Italy
Toptal member since September 18, 2024
Ahmed is a digital marketing manager with 4+ years of hands-on experience. A Google-certified professional, he is currently pursuing a master's in digital business innovation at the Polytechnic University of Milan. Ahmed has led cross-functional teams and strategically managed advertising budgets exceeding $4 million at Sandstorm Digital. His expertise lies in managing and executing data-driven, multi-platform campaigns and optimizing performance across channels such as Google, Meta, and TikTok.
Project Highlights
Expertise
- Account Management
- Display Advertising
- Google Ads
- Google Ads Editor
- Media Planning
- Meta Ads
- Snapchat Advertising
- YouTube Ads
Work Experience
Digital Marketing Manager
Sandstorm Digital FZE
- Headed cross-functional team activities to execute digital marketing campaigns and managed timelines, budgets, and deliverables.
- Coordinated with stakeholders and vendors to streamline workflows and ensure successful outcomes.
- Managed and optimized a monthly ad spend of six figures in US dollars, ensuring efficient allocation and maximizing return on investment.
Digital Marketing Specialist
Sandstorm Digital FZE
- Developed and implemented project management processes to enhance collaboration and ensure a customer-centric approach.
- Conducted market research to inform and support strategic planning initiatives.
- Managed multiple projects simultaneously in a fast-paced environment.
- Utilized data analytics to monitor performance and optimize processes for improved outcomes.
- Managed a monthly ad spend exceeding six figures in US dollars.
Digital Marketing Executive
Sandstorm Digital FZE
- Executed and monitored campaigns on all social media platforms.
- Managed the content calendar and scheduling across multiple channels.
- Executed, monitored, and optimized campaigns on the Google Ads platform.
- Prepared monthly performance reports, providing actionable insights and recommendations for improvement.
Project History
Award-winning Search Engine Optimization Campaign in the Real Estate Sector
Achieved a 7% conversion rate, a 20% reduction in cost per conversion, a 35% increase in click-through rate (CTR), a 45% overall increase in search impression share, and a 90% search top impression rate.
KEY RESPONSIBILITIES
• Utilized advanced A/B testing, keyword optimization, and automated bidding strategies.
• Launched and managed over 30 campaigns across Google Ads services, including search, display, video, performance max, and demand generation.
• Managed a seven-figure budget to ensure maximum return on investment (ROI) and efficiency.
• Worked closely with cross-functional teams and stakeholders to execute the campaign.
RESULTS
• Achieved a 7% average conversion rate and a 20% reduction in cost per conversion.
• Increased CTR by 35% and search impression share by 45%, with a 90% rate in search top impressions.
• Enhanced brand campaigns by 93% in impression share and achieved a 98% rate in search top impressions.
• Identified and set key audiences, targeting methods, and creative components to maximize performance.
These insights can be leveraged across broader business strategies for greater impact.
High-impact Omnichannel Campaign for B2B and B2C Platform
Achieved a sixfold increase in new daily users for the B2C side, reduced the cost per acquisition by 70%, generated a 15% increase in qualified leads on the B2B side, and demonstrated the effectiveness of the tailored targeting strategies.
RESPONSIBILITIES
• Devised a comprehensive strategy for audience targeting, channel selection, messaging, and budget allocation to drive growth.
• Managed a five-figure monthly ad spend, launching omnichannel paid campaigns across Meta, TikTok, Google, and Snapchat for B2C and tailored targeting and messaging for B2B.
• Optimized the approach through audience segmentation, creative testing, and real-time adjustments.
• Focused on user acquisition across both B2B and B2C segments, ensuring consistent improvement and success.
RESULTS
• Increased new daily users sixfold and reduced cost per acquisition by 70% for the B2C side.
• Achieved a 15% increase in qualified B2B leads by reaching decision-makers in key industries.
• Brought in over 8,000 active B2C users monthly, driving significant engagement with B2B prospects.
By employing audience segmentation, creative testing, and real-time campaign adjustments, we delivered exceptional results and demonstrated the efficacy of an integrated marketing strategy across multiple channels and audience segments.
High-impact App Marketing and Lead Generation Campaign in the Financial Sector
Achieved an impressive 10x return on ad spend (ROAS), with an average conversion rate of 9.3% and a 15% click-through rate (CTR), significantly driving app downloads and high-quality lead generation.
• Led a comprehensive app marketing and lead generation campaign, managing a six-figure monthly budget across Meta and Google Ads.
• Optimized targeting strategies, refined creative elements, and utilized advanced bidding tactics to maximize campaign performance.
• Monitored and adjusted campaign elements to exceed performance expectations and drive strong results.
RESULTS
• Achieved a 10x ROAS, demonstrating the efficiency and impact of the campaign.
• Attained an average conversion rate of 9.3% and a 15% CTR, highlighting the effectiveness of the targeting and creative strategies.
• Drove significant app downloads and generated high-quality leads, contributing to long-term business goals such as customer retention, lifetime value, and overall revenue growth.
The campaign's success was driven by strategic optimizations and real-time adjustments, resulting in strong performance that supported the company's long-term objectives and overall business growth.
Education
Master's Degree in Digital Business Innovation
Polytechnic University of Milan - Milan, Italy
Bachelor's Degree in Communication Engineering
Alexandria University - Alexandria, Egypt
Certifications
AI-powered Performance Ads Certification
Google Ads Video Certification
Google Ads Display Certification
Google Ads Search Certification
Digital Marketing Nanodegree
Udacity
Skills
Core
Google Ads, Lead Generation, Digital Marketing Strategy, Facebook Ads, Performance Marketing, Google Paid Ads, Pay-per-Click (PPC), Paid Advertising, Digital Marketing, LinkedIn Ads, Ad Campaigns, Digital Advertising, Media Buying, Marketing Leadership, Marketing Strategy, Return on Ad Spend (ROAS), Google Advertising, Advertising Campaigns, Marketing Campaigns, Search Engine Marketing (SEM), Social Media Advertising, Display Advertising, YouTube Ads, TikTok Ads, Marketing Analytics, Google Tag Manager, Social Media Marketing (SMM), Inbound Marketing, B2C Marketing, Growth Hacking, LinkedIn Marketing, Market Research & Analysis, Social Media, Omnichannel Marketing, Marketing, X (formerly Twitter) Ads, Video Ads, AI Marketing, Keyword Research, Influencer Marketing, Landing Pages, Conversion Rate Optimization (CRO), Funnel Optimization
Platforms & Tools
Google Ads Editor, Instagram Ads, Google Analytics, Google Analytics 4, Google Ad Manager, Google Data Studio, Facebook Ads Manager, Bing Ads, Looker Studio, Facebook Shops
Business Models
SaaS Product Marketing
Other
Meta Ads, Paid Search, Agency, Advertising, Key Performance Indicators (KPIs), Ad Optimization, Reports, Growth Marketing, Snapchat Advertising, Media Planning, Account Management, B2B Marketing, Paid Media, Direct to Consumer (D2C), eCommerce Marketing, B2B Lead Generation, Facebook, Instagram, Reporting, eCommerce, Growth Strategy, Guerrilla Marketing, Localization Marketing, Customer Acquisition, Facebook Pixel, Campaign Planning, eCommerce Strategy, Digital Communication, Digital Transformation, Strategy, Digital, Team Management, Project Management, Zapier, Google Display Network, Demand Generation, Advertising Copy, Keyword Advertising, Snapchat, Vendor Management, Digital Media
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