Akeeme Hogg, Marketing Expert in Atlanta, GA, United States
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Akeeme Hogg

Verified Expert  in Marketing

Bio

Akeeme is a creative and consumer-facing digital marketing manager with over a decade of agency, startup, and franchising experience. Specializing in email marketing, social media, paid ads, and Google Advertising, he excels at merging vision, creativity, business insight, and project management for profitable product launches, paid campaigns, and branding initiatives. Akeeme will be a great addition to any team.

Project Highlights

Direct-to-consumer Goods for Goodwipes
Created a copywriting and marketing strategy for product packaging across Goodwipes' product line for purchase in major retailers such as Target, Amazon, and Walmart.
Google Campaign for Furniture Medic Boca Raton Franchise Owner
Generated 667 conversions at an 18% conversion rate, 16.98% click-through rate (CTR), and $2.30 cost-per-click (CPC) for FM Boca Raton.
ClickUp Project Management Implementation for TCB Franchising National Team
Increased project efficiency by 15-25% across the organization by providing onboarding and weekly training to our 20+ person national team to use ClickUp project management.

Expertise

  • Adobe Lightroom
  • Agile Project Management
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Google Analytics 4
  • Google SEO
  • Social Media Marketing (SMM)

Work Experience

Digital Marketing Manager

2023 - 2025
TCB Franchising
  • Enhanced franchisee operations by implementing digital marketing strategies, optimizing systems and processes, and providing training for three national franchising brands—AmeriSpec, Renew Medic, and Furniture Medic—supporting 500+ franchise owners.
  • Generated a $48.86 cost per conversion and a 2.29% CTR with Google advertising across brands.
  • Achieved 398 conversions at an 11% conversion rate for AMS Albuquerque.
  • Generated 76 conversions at a 9% conversion rate, 8.57 CTR, and $3.65 CPC for FM Charleston.
  • Achieved 667 conversions at an 18% conversion rate, 16.98% CTR, and $2.30 CPC for FM Boca Raton.
  • Generated a 6.49% conversion rate and $2.58 CPC at a $38.78 cost per conversion (CPC) across AmeriSpec.
  • Increased project efficiency by 15-25% across the organization by providing onboarding and weekly training to our 20+ person national team to use ClickUp project management.
  • Created, verified, and managed Google listings and local website pages for 500+ franchisees, ensuring brand consistency and visibility.
  • Administered call-tracking metrics and updated local websites across brands to enhance franchisee performance.
  • Consulted with franchise owners to fit the unique needs of each franchise owner across all three brands.

Digital Marketing Manager

2021 - 2023
ServiceMaster
  • Implemented Merry Maids and ServiceMaster Brands' first "Influencer Ambassadorship Program."
  • Generated 2,863 email leads from August's MM Staycation Influencer Campaign.
  • Produced successful email campaigns with 20% - 30% open rates and 3% brand bounce rates.
  • Generated a 67% newsletter signup conversion rate through a Merry Maids social media giveaway in February.
  • Produced successful email campaigns with 20% - 30% open rates and 3% brand bounce rates.
  • Generated a 67% newsletter signup conversion rate through a Merry Maids social media giveaway in February.
  • Analyzed and made recommendations on the software and other tools necessary to effectively manage and optimize marketing channels while providing timely, accurate, and insightful reporting to leadership and the brand.
  • Optimized current execution of email campaigns and budgetary needs to lead the development of relevant content, creative, and landing pages as needed to execute according to the needs of the brands.
  • Spearheaded the growth of ServiceMaster Brands' social media and email marketing initiatives, enhancing customer awareness, engagement, and lead generation across various channels.

Digital Marketing Manager

2019 - 2020
LYFE Marketing
  • Increased campaign revenue by 500 monthly purchases and reduced cost per conversion by $30 by A/B testing campaign effectiveness, optimizing audience data, and enhancing creative assets.
  • Gained 100-200 additional monthly followers with integrated organic and paid digital marketing strategies.
  • Increased auto, home, and equity loans by 30+ loans per month on a $500 monthly budget through daily lead campaign analysis and optimizations within the first three months of InvesTex's campaign.
  • Generated 12,919 landing page views and two million impressions on the client's website within three months from optimized Facebook and Instagram campaigns.
  • Increased Sarasota Barbershop's in-store customer traffic by 30+ new customers per month on a $300 budget.

Copywriter and Community Manager

2018 - 2019
Goodwipes
  • Managed the digital marketing activity and strategy across multiple projects, leading to achieving return-on-investment (ROI) goals.
  • Oversaw account relationships with collaborators, brand ambassadors, and influencers to help increase brand integrity.
  • Created product packaging copywriting across the Goodwipes product line for store purchases.

Project History

Direct-to-consumer Goods for Goodwipes

https://goodwipes.com/collections/down-there-care/products/down-there-wipes-16-counts?variant=40008845656131

Created a copywriting and marketing strategy for product packaging across Goodwipes' product line for purchase in major retailers such as Target, Amazon, and Walmart.

Goodwipes creates gentle, high-quality wipes made with plant-based fibers and free of parabens and dyes, ensuring a safe, irritation-free experience—even for the most sensitive skin. Designed for ultimate freshness and convenience, these flushable wipes are engineered to break down, offering a clean you can trust.

Google Campaign for Furniture Medic Boca Raton Franchise Owner

https://www.furnituremedic.com/locations/fl/boca-raton

Generated 667 conversions at an 18% conversion rate, 16.98% click-through rate (CTR), and $2.30 cost-per-click (CPC) for FM Boca Raton.

I enhanced franchisee operations through digital marketing, systems management, and optimization for over 500+ franchise owners. I increased this franchise owner's online leads year over year with an optimized Google Search campaign. The majority of leads were form fills and consumer phone calls. I implemented tracking through Google Tag Manager and Google Analytics (GA4). The Google campaign performed very well, especially with their budget.

ClickUp Project Management Implementation for TCB Franchising National Team

https://www.tcbfranchising.com/

Increased project efficiency by 15-25% across the organization by providing onboarding and weekly training to our 20+ person national team to use ClickUp project management.

To improve efficiency across the organization, I led the implementation of ClickUp, onboarding, and weekly training sessions. Workflows and optimizing project management processes ensured teams collaborated seamlessly. Additionally, I scaled digital marketing systems and project management tools across multiple brands, integrating automation and innovation to enhance operations.

Education

2008 - 2012

Bachelor's Degree in Psychology

Georgia State University - Atlanta, GA, USA

Certifications

JANUARY 2025 - PRESENT

Digital Marketing Certification

Cornell University

JANUARY 2025 - JANUARY 2026

Google Ads Certification

Google

JULY 2024 - PRESENT

Verified ClickUp Power User

ClickUp

MARCH 2024 - PRESENT

ClickUp Expert Certification

ClickUp

MARCH 2023 - PRESENT

Google Analytics 4 Certification

Search Marketing Expo

JUNE 2022 - PRESENT

Sprout Social Platform

Sprout Social

JUNE 2022 - PRESENT

Data Analytics

General Assembly

Skills

Core

Google SEO, Google Ads, Facebook Ads, LinkedIn Ads, Social Media, Social Media Management, Digital Marketing, Social Media Marketing (SMM), Copywriting, Google Advertising, Conversion Rate Optimization (CRO), B2C Marketing, Social Media Platforms, Content Creation, Lead Generation, Content Marketing, Growth Hacking, Omnichannel Marketing, Marketing Campaigns, Product Marketing, Paid Advertising, Video Ads, Sales Analysis, Social Media Strategy, Social Media Content, Marketing Analytics, Marketing Strategy, Digital Marketing Strategy, Email Marketing, SEO Marketing, Pay-per-Click (PPC), Advertising Campaigns, Display Advertising, Return on Ad Spend (ROAS), Performance Marketing, Email Campaigns, Marketing Leadership, Ad Design, Branding, Media Buying, LinkedIn Marketing, YouTube Ads, Search Engine Optimization (SEO), Marketing Automation, Local SEO, A/B Testing, Blogging, Brand Strategy, Social Media Advertising

Platforms & Tools

Google Analytics 4, Canva, Google Analytics, CRM Systems, Mailchimp, TikTok, Instagram Ads, Adobe Creative Suite

Business Models

B2B, B2B2C, B2C, Business to Consumer (B2C)

Technical

SQL

Other

Facebook Pixel, Sprout Social, Adobe Lightroom, Squarespace, Human behavior, Project Management, Agile Project Management, Microsoft Excel, Team Building, Team Leadership, Growth Marketing, Paid Media, Web Content, Growth Strategy, Community Growth, Revenue Strategy, B2B Lead Generation, Customer Acquisition, Brand Management, Marketing Design, Business Development, Client Relationship Management, Product Demonstrations, Meta Ads, Paid Acquisition, Marketing ROI Optimization, Graphic Design, Video Editing, Marketing Agencies, Partnership Management, Marketing Program Management, B2B Marketing, B2B Partnerships, Organic Content Marketing, YouTube, Social Media Content Writing, Social Ad Design, Creative Design, Ideation, Google Display Network, Email Content, Email Delivery, Brand Awareness Campaigns, Brand Awareness, Lead Marketing, Tone of Voice, Sales Funnel, Instagram, Facebook, Data Analysis, Event Management, PostgreSQL, Tableau, Team Management, Project Planning, Business Analytics, Performance Metrics, ClickUp, Adobe, Photography, SEO Copywriting, Direct to Consumer (D2C), D2C Branding Strategy, Website Traffic, Call Tracking, Design Systems, Digital Systems, Systems Analysis, Integrated Communication Systems, Workflow Automation & System Integration, Workflow, System Integration, System Architecture, Creative Testing

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