Aleksandra Malewicz-Wróblewski
Verified Expert in Marketing
Marketing Expert
Warsaw, Poland
Toptal member since August 16, 2024
Aleksandra is a marketing expert with extensive experience guiding strategies for startups and Fortune 500 giants. Her expertise spans go-to-market planning, digital campaigns, and strategic consulting. Sharp market analysis and customer insights fuel her innovative approach, shaping success for industry leaders, from BMW to Samsung. Now pursuing an EMBA as a grant winner, Aleksandra blends cutting-edge business acumen with hands-on experience to craft winning solutions in diverse industries.
Project Highlights
Expertise
- Brand Strategy
- Digital Marketing
- Go-to-market Strategy
- Lead Generation
- Market Research & Analysis
- Marketing Strategy
- Product Marketing
- Startup Marketing
Work Experience
Growth Strategy Consultant
AimOne
- Increased product validation success rates by 20% by conducting in-depth market research, resulting in actionable insights.
- Led end-to-end strategic consulting projects, guiding startups and scale-ups through market validation and entry strategies.
- Facilitated workshops using Figma and Miro, achieving stakeholder alignment and driving project efficiency.
- Offered expert guidance on branding, positioning, and communication strategies, enhancing clients' market presence and establishing a cohesive brand identity.
- Guided startups through comprehensive market entry strategies and launches in competitive markets.
- Enhanced client brand positioning through detailed competitor benchmarking.
- Crafted tailored value propositions that improved client product differentiation and customer engagement.
- Developed and implemented a go-to-market strategy that increased client market penetration.
Digital Marketing Expert
360aqar
- Worked with the client to design and facilitate multiple workshops that resulted in the development of buyer personas, a refined value proposition, and a go-to-market strategy tailored for the real estate sector.
- Led the creation and implementation of a feedback collection process, gathering valuable user insights from early adopters to guide product improvement and achieve early market validation.
- Optimized the client's website to align with the newly defined value proposition, improving user experience and increasing demo sign-up rates through better conversion funnel design.
- Developed and executed an outreach framework and word-of-mouth strategy, utilizing LinkedIn and email campaigns to engage potential early adopters, contributing to a substantial increase in engagement and demo requests.
- Guided the refinement of the pitch deck and investor outreach materials, ensuring a strong narrative around the client’s market potential, team strength, and product differentiation, improving their positioning with potential investors.
- Facilitated structured discussions to clarify the client’s market positioning, enabling the team to focus on market validation through pilot testing and detailed feedback analysis.
Senior Strategist | Creative Digital Strategy & Delivery
Cocomore
- Integrated business strategies with creative concepts, enhancing client brand visibility.
- Developed data-driven marketing strategies for global brands like Nestlé and P&G, resulting in effective campaigns.
- Enhanced go-to-market strategies with deep insights into client business goals, brand positioning, and audience behavior.
- Stayed ahead of digital trends and innovations, translating them into actionable, value-adding client opportunities.
- Merged business strategy with innovative, creative concepts, ensuring a customer-centric approach aligned with user needs and brand objectives.
- Collaborated with cross-functional teams to ensure seamless strategy execution.
Startup Co-founder & CMO
Noble Ivory
- Positioned Noble Ivory as a leader in disrupting the luxury real estate market by conducting market analysis and identifying key unique selling points.
- Increased brand awareness by 40% by establishing a strong brand identity through a comprehensive brand development roadmap.
- Improved lead generation by 30% by executing effective digital marketing campaigns.
- Fostered strategic partnerships with key investors and stakeholders, contributing to long-term business sustainability.
- Drove the strategic vision and business development.
- Implemented and managed innovative marketing strategies that led to customer acquisition.
- Crafted a brand development roadmap that enhanced brand recognition, driving growth in consumer engagement.
Senior Consultant | Strategy & Brand Management
BECC Agency GmbH
- Provided expert strategic consulting and analysis for international brands, including BMW, BMW Motorrad, MINI, Rolls-Royce, Bridgestone, Škoda, and HARTING.
- Led comprehensive branding, competitive, and target group analyses, formulating strategic recommendations that guided executive-level decision-making.
- Facilitated workshops on digital transformation, enabling clients to stay ahead of industry trends and enhance their digital presence.
- Implemented strategic recommendations that led to the successful launch of multiple high-impact marketing campaigns.
Brand Experience Consultant
BECC Agency GmbH
- Developed and executed creative strategies for BMW Group's multiple touchpoints, such as retail and events in Germany, Italy, Vietnam, France, Austria, Switzerland, and Australia.
- Led training and workshops for creatives from Europe, Asia, and Australia with the theme: "Successful creative solutions that raise the brand retail profile in the local markets."
- Provided creative consulting services for brands like BMW and Rolls-Royce, influencing executive decisions and enhancing brand strategy.
Freelance Brand Manager
Minimal Atelier
- Developed brand strategies that increased brand awareness for fashion and lifestyle clients.
- Improved customer loyalty by 20% by executing content strategies aligned with client brand voice.
- Created comprehensive brand guidelines to ensure consistency across all marketing materials and touchpoints.
- Collaborated with clients to define and articulate the brand's vision, mission, and core values.
- Crafted unique brand positioning statements that differentiate the client's brand in the marketplace.
Designer
BHA Gmbh
- Designed and implemented cutting-edge retail environments for Audi, tailored to both the Chinese and German markets, enhancing the brand’s customer experience and aligning with Audi’s global brand identity while addressing regional preferences.
- Worked with Audi’s brand team to ensure that all design elements met brand standards and effectively communicated Audi’s image and values, resulting in cohesive and impactful retail spaces that resonated with customers in diverse cultural contexts.
- Created adaptable design solutions that catered to distinct architectural and cultural nuances, demonstrating flexibility and a deep understanding of international market trends.
Architect
Nickl & Partner Architekten
- Developed creative architectural solutions for various competition entries, integrating artistic elements with practical functionality, which helped to distinguish our proposals from competitors and enhanced the firm’s reputation for imaginative design.
- Engaged with artists, designers, and engineers to create cohesive and visually compelling competition entries, fostering a collaborative environment that encouraged creative problem-solving and resulted in high-quality, award-winning designs.
- Created detailed and visually engaging presentations for competition submissions, employing advanced graphic techniques and artistic skills to effectively communicate design ideas and concepts, significantly improving the impact of our proposals.
Project History
MVP Web Application
http://www.360aqar.comStrategically validated the value proposition and identified key customer segments, laying a solid foundation for future marketing efforts aimed at boosting awareness and engaging potential clients and investors.
The client’s website was optimized to align with the new value proposition, improving user experience and increasing demo sign-ups. An outreach strategy utilizing LinkedIn and email campaigns boosted engagement and demo requests. I refined the pitch deck and investor materials to emphasize market potential, team strength, and product differentiation, strengthening investor appeal. Structured discussions clarified market positioning, enabling the team to focus on validation through pilot testing and feedback analysis.
Noble Ivory | Real Estate Startup
https://www.linkedin.com/company/noble-ivory-mallorcaEnhanced brand visibility, achieved significant market penetration, and fostered strategic relationships with key investors and partners—establishing Noble Ivory as a disruptor in luxury real estate within the first year.
As a co-founder, I spearheaded the strategic vision, business development, and brand positioning, crafting a comprehensive roadmap that transformed Noble Ivory into a disruptor in lifestyle real estate. My approach involved immersive market research and community engagement, allowing us to uncover unique selling points that resonated with our target audience.
I developed innovative marketing strategies and enriched consumer experiences, significantly boosting brand visibility and market penetration. By fostering strategic relationships with key investors and partners, Noble Ivory established itself as a trusted name, offering effortless, transparent, and high-standard property ownership.
Our partners' blend of local expertise and international innovation ensured that we met and exceeded client expectations, turning their dream of owning a property in Mallorca into a seamless reality.
Samsung Circle | Transforming E-learning for Samsung Germany
https://www.cocomore.com/cases/samsung-circleLed the strategic trends and user behavior research and analysis, enhancing user engagement and ensuring adaptability to evolving learning methods.
By integrating innovative digital solutions, I ensured the platform met the needs of tech-savvy users, maintained high engagement, and remained adaptable to future e-learning trends. The outcome was a future-proof solution that effectively supported Samsung's training objectives, driving user motivation and activity.
Education
Executive Master's Degree in Business Administration (EMBA) Candidate
SGH Warsaw School of Economics - Warsaw, Poland
Bachelor's Degree in Architecture
University of Technology and Arts - Warsaw, Poland
Engineer's Degree in Urban Planning
Warsaw University of Life Sciences - Warsaw, Poland
Certifications
HubSpot Marketing Hub Software
HubSpot Academy
Growth Hacking with Digital Marketing (Now with AI!)
Udemy
Digital Marketing: 18 Strategic and Tactical Courses in 1
Oxford Learning Lab | via Udemy
Brand Management: Aligning Business, Brand and Behaviour
University of London | via Coursera
Skills
Core
Social Media, Content Marketing Strategy, Brand Strategy, Market Research & Analysis, Go-to-market Strategy, Marketing Strategy, Digital Marketing, Brand Marketing, Branding, Content Marketing, Marketing, Audience Targeting, Digital Marketing Strategy, Content Creation, Social Media Strategy, Product Marketing, Growth Hacking, Social Media Marketing (SMM), Email Marketing, Lead Generation, Funnel Marketing, Search Engine Optimization (SEO), SEO Keyword Research, Digital Marketing Best Practices, Omnichannel Marketing, LinkedIn Marketing, SEO Tools, Generative Artificial Intelligence (GenAI), TikTok Marketing, Conversion Rate Optimization (CRO), Customer Segmentation, Marketing Campaigns, B2C Marketing, Customer Success, Social Media Content, Sales & Marketing, Content Strategy, Public Relations (PR), Keyword Research, Automotive, Brand Consulting, Inbound Marketing, Digital Campaigns, Customer Engagement, Product Positioning
Platforms & Tools
Instagram Ads, Content Marketing Platforms, Meta Platform, HubSpot, Mailchimp, Google Analytics 4, CRM Systems, HubSpot Marketing Hub, Adobe Creative Suite, Linkedln
Business Models
Business to Consumer (B2C), Business to Business (B2B), B2B
Other
ChatGPT, Miro, Brand Positioning, Startup Marketing, Brand Development, Business Development, Luxury Industry, Communication, Brand Management, Brand Awareness, Startups, Market Research, D2C Branding Strategy, Instagram, Customer Acquisition, Messaging, Cross-channel Marketing, Digital Agencies, Growth Marketing, Presentations, Demand Generation, Mentorship & Coaching, Launch Strategy, Sales Strategy, Growth Strategy, Digital Strategy, Ideation, Marketing Plans, Direct to Consumer (D2C), B2B Lead Generation, Go-to-market Plans, Semrush, Project Planning, Research, Real Estate Marketing, Creative Thinking, International Projects, eCommerce Marketing, Lifetime Value (LTV), Customer Acquisition Cost (CAC), Brand Building, Consumer Behavior, Buyer Personas, Workshops, Consulting, Value Proposition, Market Fit, Competitive Analysis, Expansion Strategy, Objectives & Key Results (OKRs), B2B Marketing, Investor Relations, Digital Newsletters, Startup Consulting, AI Content Creation, Key Performance Indicators (KPIs), Digital Innovation, Creative Strategy, Fundraising, Marketplaces, Content Management, Strategic Partnerships, Brand Identity, SEO with AI, Digital Storyboards, Customer Journeys, Design Thinking, Retail Strategy, Strategic Initiatives, Experience Strategy, Trends, Customer Research, Trade Shows, Events, Tone of Voice, Strategic Planning, Customer Experience, Market Entry, Business Strategy, Business Administration, Analysis, Strategy, Business Planning, Pitch Decks, Outbound Marketing, E-learning, Digital Transformation, eCommerce, Art, Consumer Packaged Goods (CPG), Email Content, Web Content, Awareness Campaigns, Lean Canvas, User Feedback, Discovery, Website Optimization, Conversion Rate, Outreach
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