Andrej Gamser, Marketing Expert in Belgrade, Serbia
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Andrej Gamser

Verified Expert  in Marketing

Marketing Expert

Location
Belgrade, Serbia
Toptal Member Since
September 19, 2023

Andrej is a seasoned digital marketing professional with 10+ years of valuable experience in the dynamic world of digital advertising agencies, AI startups, eCommerce, and B2B IT product marketing. He empowers businesses to thrive in the digital landscape. Throughout his career, Andrej has immersed himself in various facets of digital marketing, advertising, and client engagement, working with some of the biggest international companies and brands.

Work Experience

CMO (via Toptal)

2023 - PRESENT
Prem Labs, Inc.
  • Collaborated with top management on the GTM strategy, defining ICP, BP, and USP. Conducted thorough market research for strategic alignment.
  • Coordinated the setup of Ads Manager and multi-channel campaign deployment.
  • Managed CRM, cold and warm email marketing, content marketing, social media, PR, and influencer initiatives.
  • Provided clear direction and guidance to agencies to optimize outcomes and maximize ROI across various marketing initiatives.

Marketing Team Lead

2022 - 2024
Global Engineering Technologies
  • Created the overall product marketing strategy for launching new software products in the European market, primarily in the DACH region.
  • Planned and implemented content marketing strategies to increase demo calls and free trial bookings.
  • Led a marketing team of email marketing and digital newsletters managers, content and communication managers, copywriters, and designers.
  • Managed and coordinated international media buying and lead generation agencies from the EU.
  • Oversaw the organization's external and internal corporate communication, including crisis communication, ensuring transparency and integrity in messaging.

Head of Marketing Strategy and Retention

2021 - 2022
3-BG (acquired by Thrasio)
  • Oversaw brand strategy and the overall marketing strategy for launching new brands in the USA.
  • Cooperated daily with Amazon and Shopify sales teams and product sourcing, development, and launch teams.
  • Set KPIs and managed reporting to track the ongoing efforts' success.
  • Reached 18% of total revenue in 2021—with an 80% YoY increase—through content marketing, email marketing, and SMS campaigns.

Digital Director

2018 - 2021
Digital Element
  • Worked closely with the development team on creating new products and features.
  • Managed a team of digital media analysts and content creators.
  • Handled senior accounts and advised on strategy. Reported and communicated with business owners and other relevant stakeholders.
  • Partnered with the HR department to oversee the team P&L and acquire and develop new talents.
  • Oversaw 27 local and international clients as a part of the company portfolio.

Head of Digital

2017 - 2018
Executive Group
  • Led a team accountable for planning and executing digital marketing campaigns for clients such as Coca-Cola, Carlsberg, Philip Morris International, A1 mobile, and Erste Bank.
  • Developed full content strategies and managed the production of all digital campaign materials.
  • Continuously developed relationships with media buying, PR, BTL, and video production agencies, providing 360 campaigns with the biggest possible ROI.
  • Managed the digital marketing department, leading an 18-member team (the largest digital advertising team in the region, including account managers, social media managers, content creators, community managers, designers, and developers).
  • Handled client service management and senior account handling, financial management (department P&L, salaries, planning, and projections), digital production management, project management, business development, recruiting, and strategic advisory.
  • Served as part of the team that executed the 1st chatbot digital marketing campaign in the world for Tuborg.

Digital Account Director

2015 - 2016
FCB Afirma
  • Managed the digital marketing department accountable for planning and executing digital marketing campaigns for clients such as Ikea, Beiersdorf, and Pernod Ricard.
  • Led an 8-member team of account managers, community managers, copywriters, designers, and developers.
  • Oversaw client service management and senior account handling, financial management (department P&L, salaries, planning, and projections), business development, project management, social media management, recruiting, and strategic advisory.

Digital Account Manager

2014 - 2015
Executive Group
  • Owned project and account management. Created concepts for social media campaigns, engaged in community management, and developed ideas for mobile and Facebook games and applications.
  • Conducted strategic planning for clients such as Coca-Cola, Carlsberg, FIAT, and Philip Morris International.
  • Achieved recognition by winning the SOMO award for Community Manager of The Year in the Balkan region at the Weekend Media Festival in Rovinj in 2014, working for the client Coca-Cola.
  • Enriched Coca-Cola's online community and contributed to viral marketing successes by spearheading online activations that spurred user-generated content, contests, and challenges.

Community Manager

2012 - 2014
Communis DDB
  • Engaged in content creation, community management, project management, and junior account handling.
  • Managed multiple paid advertising campaigns on Google and social media platforms.
  • Created concepts for social media campaigns for clients such as Heineken, Amstel, adidas, Reebok, Knjaz Miloš, Imlek, Bambi, and Alpha Bank.

Chatbot Activation

https://www.carlsbergsrbija.rs/newsroom/uz-tuborg-chatbot-kroz-drugaciji-beograd/

Engaged as part of the team that executed the world's 1st international chatbot digital marketing campaign for Tuborg—now merged with Carlsberg.

The chatbot was a communication platform based on AI, and it had been used exclusively for providing service information to users. As a brand that dictated innovation, Tuborg—for the 1st time ever—created a special version of the chatbot platform that allowed users to communicate via Facebook's Messenger app with the renowned television host Zoran Kesić, singer Mimi Mercedez, and DJ performer Kristijan Molnar. This way, users could relive their life journeys and memories and thus see their city through different eyes.

These three chatbots introduced young people to the beginnings of the rave scene in Serbia, iconic nightlife spots during the 90s, significant concerts remembered by many generations, and places in the city that they should visit. Zoran, Mimi, and Kristijan had each chosen four locations that had influenced their lives, and at each of these locations, users found surprises—from a musical journey through time to special gifts and, of course, some free beer.

Best CM in Southeast Europe | Coca-Cola

https://www.netokracija.com/somoborac-2014-dobitnici-86896/

Received the SoMo Borac Award for Community Manager (CM) of the Year in the Balkan region during the 2014 Weekend Media Festival—with Coca-Cola as my client.

I managed Coca-Cola's social media channels as their dedicated CM. I executed strategies that captivated audiences across various platforms, fostering engagement and brand loyalty.

One of my core responsibilities was to adapt and localize international campaigns for regional markets. I excelled in tailoring campaigns to resonate with diverse cultural nuances, ensuring a consistent global brand message while respecting local sensitivities. I also thrived in creating unique local campaigns that left a lasting impact. My ability to tap into the essence of local cultures and trends allowed Coca-Cola to maintain a fresh and relevant presence in different markets.

Leveraging the power of influencers, I orchestrated highly successful influencer marketing campaigns that drove brand visibility and consumer trust. Collaborations with influencers strategically aligned with Coca-Cola's image and values were a hallmark of my tenure.

My role extended beyond passive engagement, as I spearheaded online activations that spurred user-generated content, contests, and challenges. These initiatives enriched Coca-Cola's online community and contributed to viral marketing successes.

IKEA Opening Campaign

Developed an online platform for IKEA to recruit a workforce for their freshly opened store in Belgrade as part of launching its opening campaign.

Collaborating closely with developers, designers, copywriters, and account managers, I ensured seamless execution of the job application online platform. My role extended beyond the team, as I worked closely with IKEA's HR and communication departments and liaised with PR and media buyers to achieve integrated marketing success.
2007 - 2011

Bachelor of Arts Degree in Management and Production

University of Arts in Belgrade - Belgrade, Serbia

Core

Facebook Marketing, Instagram Marketing, Marketing Strategy, Digital Marketing, Social Media Management, Digital Marketing Strategy, Marketing Leadership, Market Research & Analysis, Paid Advertising, Content Strategy, Social Media Strategy, Marketing Research & Analysis, Google Ads, LinkedIn Marketing, Email Marketing, Brand Strategy, Content Marketing, Google Advertising, Influencer Marketing, Product Marketing, Account-based Marketing (ABM), Go-to-market Strategy, Product Positioning, Lead Generation, Community Management, Social Media, Content, Brand Marketing, Copywriting, Content Creation, Campaign Management, Social Media Content, Facebook Ads, Public Relations (PR), Social Media Marketing (SMM), Blogging, Writing & Editing, LinkedIn Ads, Social Media Design

Business Models

Business to Consumer (B2C), B2B, SaaS Product Marketing, Business to Business (B2B)

Platforms & Tools

Asana, Fact Sheets

Other

Video Production, Advertising, Team Management, Project Management, Growth Strategy, Competitive Analysis, Digital Strategy, Market Research, B2B Marketing, Go-to-market Plans, Jira, Organizational Behavior (OB), Management, Communication Strategy, Content Management, Content Production, Growth Marketing, Product Growth, Marketing Plans, Team Development, Data Reporting, SAAS Marketing funnel, AI Social Media Content Creation, Trello, Twitter, B2B Lead Generation, Big Data, Product Development, Team Leadership, Digital Product Management, Leadership, Account Management, Crisis Communication, Content Writing, Blogs, Strategy, Viral Marketing, Digital Newsletters, Sales Promotion, Content Localization, Lead Magnet

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