Andrew Anderson, Marketing Expert in Lisbon, Portugal
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Andrew Anderson

Verified Expert  in Marketing

Bio

Andrew is an executive leader with over 20 years of experience driving business growth and transformational leadership. Specializing in TV advertising, digital marketing, and AI integration, he has extensive and versatile experience in process improvement, supply chain management, performance metrics, compliance, and business development. Andrew has a proven ability to leverage data for strategic decisions, consistently boosting lead generation and ROAS.

Project Highlights

DRTV Campaign
Handled a successful direct response television (DRTV) campaign that drove a 12 – 1 return on investment and increased recurring monthly telesales conversions by 5%.
Award-winning Short-term Activation Project for Irish Guide Dogs
Led the short-term activation project for Irish Guide Dogs in collaboration with Like Charity, which won the "best short-term activation" award at the TAMI Awards 2020.
Digital D-Pod Creation
Led the creation of the UK/Ireland's first "D-Pod" outdoor digital fundraising campaign with Sightsavers.

Expertise

  • Digital Advertising
  • Digital Marketing
  • International Business
  • Marketing
  • Media Planning
  • Midjourney
  • OpenAI
  • TV Advertising

Work Experience

Digital Marketing Consultant

2024 - PRESENT
Innobev
  • Led digital marketing campaigns for global brands, enhancing Innobev's digital presence while driving brand awareness and engagement across multiple platforms.
  • Led the digital launch of Innobev’s Temris whiskey brand in the US, ensuring successful market entry through targeted campaigns, customer segmentation, and cross-channel digital strategies.
  • Established brand guidelines and developed a distinctive brand voice, creating a cohesive digital identity that resonated with the target audience and amplified the brand’s presence in the competitive US market.

Founder

2024 - PRESENT
Bridging the AI Gap
  • Created a platform dedicated to simplifying artificial intelligence for businesses and individuals.
  • Directed the design and development of the website by focusing on user experience (UX) and accessibility.
  • Implemented the creation of high-quality, informative articles and video content tailored to target AI concepts for a diverse audience.
  • Launched and managed the branding across multiple social media platforms, increasing consultancy inquiries by 35% and adding 48,000 followers across all platforms within six months.

COO

2019 - 2024
Eircap Media
  • Demonstrated distinguished leadership by successfully driving the execution of company-wide strategies, sales initiatives, and goal-setting processes with an average of eight clients per year.
  • Managed comprehensive operations, including negotiations, media procurement, and campaign planning.
  • Handled strategic alliances across all UK and Irish TV stations alongside two call center partners.
  • Expanded the DRTV customer base to maximum capacity and increased average call center conversions from 10% to 18%, contributing to a 50% growth in DRTV revenue.

Head of Business Development

2015 - 2019
Eircap Media
  • Championed unprecedented year-on-year sales growth, exhibiting robust business awareness by directing and client-managing over 65 high-impact TV campaigns and countless social media campaigns across Meta and TikTok Ads.
  • Managed a broad spectrum of operations, encompassing call center management, payment processing, and data transfer, demonstrating a commitment to operational excellence, security, GDPR compliance, and streamlined procedures.
  • Grew revenue by 24.5% within 12 months, attained greater customer satisfaction with rising scores of 5% on NPS surveys, and decreased total operational costs by 16%.

Project History

DRTV Campaign

Handled a successful direct response television (DRTV) campaign that drove a 12 – 1 return on investment and increased recurring monthly telesales conversions by 5%.

I successfully managed all aspects of agency operations, including strategic planning, creative development, production management, television media buying, and call center training. This comprehensive oversight ensured seamless coordination across departments, enhancing efficiency, increasing client satisfaction, and improving overall performance.

Award-winning Short-term Activation Project for Irish Guide Dogs

https://www.tamireland.ie/case-studies/winner-best-short-term-activation-irish-guide-dogs-and-like-charity/

Led the short-term activation project for Irish Guide Dogs in collaboration with Like Charity, which won the "best short-term activation" award at the TAMI Awards 2020.

This project involved comprehensive planning and execution of a targeted media campaign, including television advertising, digital outreach, and community engagement initiatives. I successfully increased public awareness and support for Irish Guide Dogs, driving a significant uptick in donations and volunteer sign-ups within a short timeframe. This project involved coordinating with multiple stakeholders to ensure the campaign's objectives were met. We leveraged data-driven strategies to optimize media spending and maximize reach, highlighting the project's innovative approach, effective use of media channels, and positive impact on the charity's mission.

Destination Dating Flagship Event

Led the launch of Destination Dating's flagship event, achieving a CPL of €3.82 and ROAS of €13.33.

I played a key role in launching Destination Dating's flagship event, achieving outstanding results with an average cost per lead (CPL) of €3.82 and a remarkable return on advertising spend (ROAS) of €13.33. This project involved meticulous planning and execution of a comprehensive marketing strategy, incorporating digital advertising and social media campaigns to maximize reach and engagement.

In addition, I managed the end-to-end process, from conceptualizing the event to executing targeted advertising efforts, ensuring seamless coordination and successful delivery. The campaign's success was driven by innovative marketing techniques, precise audience targeting, and continuous optimization, resulting in significant lead generation and an impressive return on investment. This achievement underscored my ability to deliver high-impact marketing solutions and contribute to the overall success of the flagship launch event.

Digital D-Pod Creation

https://irishtechnews.ie/sightsavers-to-lead-the-field-and-bring-first-of-its-kind-campaign-to-ireland/

Led the creation of the UK/Ireland's first "D-Pod" outdoor digital fundraising campaign with Sightsavers.

The interactive display featured characters encouraging the public to donate €4 to fund sight-restoring surgeries, which donors could then see in action. This groundbreaking event led to significant media coverage and record ROI.

Education

2013 - 2014

Bachelor's Degree in International Business

Dorset College - Dublin, Ireland

2012 - 2013

Diploma in Digital Marketing

Dublin Business School - Dublin, Ireland

Certifications

NOVEMBER 2023 - PRESENT

Generative AI

Google

APRIL 2014 - PRESENT

Google AdWords

Google

Skills

Core

Marketing, Digital Marketing, TV Advertising, Social Media Content, Social Media Strategy, Digital Advertising, Social Media Marketing (SMM), Marketing Strategy, Content Marketing Strategy, Paid Advertising, Social Media Management, Facebook Ads, Search Engine Optimization (SEO), Writing & Editing, SEO Content, Blogging, Digital Marketing Strategy, Copywriting, Brand Strategy, Email Marketing, Marketing Analytics, Social Media, Lead Generation, LinkedIn Marketing, LinkedIn Ads, Sales, Media Buying, Google Ads, Generative Artificial Intelligence (GenAI), TikTok Ads, Branding

Platforms & Tools

Microsoft 365, Leonardo AI, LinkedIn Profiles, Adobe Photoshop, Canva

Business Models

Business to Business (B2B), B2B

Technical

Direct Response Marketing

Other

Midjourney, OpenAI, International Business, Project Management, Business Development, TV Production, Advertising Copy, Planning, Meta Ads, Growth Marketing, Content Writing, Article Writing, Blogs, Startup Marketing, Sales Funnel, AI Social Media Content Creation, Azure, ClickUp, WordPress, SurveyMonkey, Artificial Intelligence (AI), International Payments, Management, Call Centers, Telemarketing, Media Planning, Advertising, Outdoor Advertising

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