Andrew Golden
Verified Expert in Marketing
Marketing Expert
Santa Cruz, CA, United States
Toptal member since December 18, 2023
Andy is a seasoned digital marketer with more than five years of experience in B2B marketing across SaaS and adtech. He has a proven track record of collaborating with in-house and 3rd-party teams to build highly valuable and engaging assets that inform, inspire, and influence target audiences. Throughout his career, Andy has helped many companies with their lead generation campaigns.
Project Highlights
Expertise
Work Experience
Content Marketing Manager
Vistar Media
- Guided Vistar Media's long-term content strategy and shaped departmental goals.
- Managed a detailed editorial calendar to maintain a consistent stream of thought leadership and educational content.
- Built out content distribution plans across organic, paid, and partner channels.
- Oversaw 3rd-party and freelance content creation to ensure timely delivery and content quality.
- Led content syndication and advertising initiatives to bring new audiences to Vistar.
- Handled content and campaign monitoring and campaign performance to inform future initiatives.
Content Marketing Expert
AFRIFINDINVEST KE LIMITED
- Worked alongside the CEO of a boutique brokerage firm on building a content marketing strategy, including prioritization and production of specific assets and AI marketing.
- Researched and wrote copy for a series of articles highlighting key topics early-stage startup founders need to reach their next funding rounds.
- Developed corporate tone of voice and writing style guidelines to maintain consistency across all educational content.
Content Marketing Manager
Gem
- Created content that informed, inspired, and influenced Gem's audience.
- Built scalable messaging frameworks, including voice and tone principles.
- Managed 3rd-party content production, quality, and distribution.
- Launched integrated marketing campaigns around persona-specific content.
- Conducted audits, including content audits, to identify content gaps and identified new opportunities to tell the brand story.
- Increased SEO rankings for high-value keywords and the searchability of Gem's written content.
Senior Content Marketing Specialist
KickFire
- Developed differentiated, persona-sensitive messaging to drive demand for KickFire products.
- Researched, wrote, and published blogs for KickFire and industry partners.
- Wrote press releases for new products, integrations, and partnerships.
- Assisted in planning and execution of go-to-market strategies for new products.
- Crafted email campaigns for sales, marketing, and customer success.
- Managed KickFire's social media channels and customer review profiles, such as G2, TrustRadius, and Capterra.
Project Lead
Vascular BioSciences
- Oversaw production of the 1st Investigational Device Exemption (IDE) application in company history.
- Leveraged instructional design principles to create medical device manufacturing and testing process guides.
- Led the redesign of the company website and monitored visitor engagement metrics.
- Crafted internal communication documents, promotional materials, investor presentations, and press releases.
Project History
Guide: Mind the Gap—Bridging the Gap Between Technology & Creative in DOOH
https://www.vistarmedia.com/mind-the-gap-ebookOwned and managed the entire production and distribution process.
For this campaign, I partnered with internal and external subject matter experts to write the copy for the main ebook asset. I also managed the asset's design process across internal and 3rd-party design teams. Finally, I built a full launch plan for this asset involving repurposing ebook sections into thought leadership, industry articles, and social media posts, building targeted email sequences, launching a PR push generating earned and paid impressions, and promoting the asset through content syndication outlets.
Ebook for Gem: 6 Essential Dashboards Every Recruiting Team Needs
https://www.gem.com/resource/6-hiring-dashboards-every-recruiting-team-needsCollaborated with internal subject matter experts and Gem's product team to develop a highly valuable asset for talent acquisition (TA) leaders.
For this asset, I interviewed subject matter experts and internal product team members to understand the specific metrics TA leaders care about and which ones to highlight based on the stakeholders viewing the dashboard. I also worked with our internal design team to transform this into a visually enticing asset.
Ebook Campaign for Vistar Media
https://www.vistarmedia.com/dooh-alcohol-guideWrote the copy for this asset and managed the design and distribution process.
For this asset, I interviewed subject matter experts to gain insight into how alcohol brands can leverage DOOH to create impactful legal drinking age (LDA)-compliant ads that reach consumers in the real world, when and where they are making their purchasing decisions. Additionally, I collaborated with the in-house graphic design team to gather compelling example images and lay out the design. Finally, I built out a launch plan that involved repurposing sections of this ebook into smaller content assets such as articles and social media posts to drive additional traffic to this asset.
Education
Bachelor's Degree in Communications
University of California, Santa Barbara - Santa Barbara, CA, USA
Skills
Core
Writing & Editing, Content, Content Marketing, Copywriting, Digital Marketing Product Management, SEO Content, SEO, LinkedIn Campaign Marketing, Content Strategy, PR, Social Media Marketing, Content Creation, AI Marketing, Campaign Monitor
Platforms & Tools
HubSpot Marketing, Google Analytics, Moz
Other
Content Writing, Ebooks, Blogs, Marketing Plans, Email, Semrush, Web Content, Web Development, Press Release Marketing, Copy Editing, Sales Management, Public Speaking, WordPress Development, Webflow, Launch Strategy, Project Planning, Virtual Coaching, UX Writing, Technical Writing, Technical Documentation, Artificial Intelligence, Content Audits, Storytelling Design, Content Localization, AI-based Content SEO, Medical Marketing, AI Social Media Content Creation, Advertising Technology (Adtech), Post Sales Consulting, Ebook Writing
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