Andy Hessabi
Verified Expert in Marketing
Marketing Expert
Washington, DC, United States
Toptal member since January 22, 2025
Andy is an innovative, results-oriented research professional with a proven ability to design, implement, and lead research initiatives. He specializes in developing and delivering actionable research plans and roadmaps that solve business problems and drive impactful marketing, product, and customer experience decisions. Andy's expertise includes stakeholder engagement, research design, vendor management, questionnaire development, data collection, analysis, reporting, and presenting results.
Expertise
- Data Analysis
- Market Research
- Project Management
- Qualtrics
- Survey Design
- Surveys
- User Interviews
- User Research
Work Experience
Research Consultant
Self-employed (Enterprise Research)
- Delivered quantitative and qualitative research solutions through short-term contracts in B2B and B2C product areas.
- Specialized in survey questionnaire design, field program management, data analysis, interviews, and creating PowerPoint reports and executive-level presentations, using tools such as Qualtrics, SurveyMonkey, Decipher, and SPSS.
- Worked with key clients in the financial, technology, and healthcare industries, including Capital Blue Cross, Capital One, Vanguard, Fannie Mae, College Board, National Student Clearinghouse, Citibank, and Neustar.
Senior Research Consultant
Edward Jones
- Managed CX research through a monthly tracking customer satisfaction survey, enhancing survey quality and data visualization for clearer insights.
- Managed operations, data analysis, and reporting for the voice of the client (VOC) program and edwardjones.com website intercept and feedback surveys, utilizing tools such as Qualtrics, SPSS, and Python.
- Headed research project management and planning, delivering dashboards and actionable reports to drive informed decision-making.
Senior Manager, User Research
Yahoo!
- Spearheaded Yahoo Finance's research group in product, design, marketing, brand, and user experience research projects, planning and executing innovative research solutions such as surveys and interviews to inform product launches and enhance user satisfaction.
- Partnered with cross-functional teams, including marketing, brand, product, and design, to identify business needs and deliver actionable insights.
- Directed and executed multiple quantitative initiatives both in-house and through vendors, including subscription product conjoint analysis, user segmentation, competitive intelligence, user profiling, and persona creation.
- Managed program and project activities, including survey writing, programming, data analysis, visualization, and reporting, utilizing tools such as Qualtrics, Decipher, SPSS, SAS, and R.
Project History
Edwards Jones | Customer Experience Survey
Spearheaded the management of operations, data analysis, and reporting for the voice of the client (VOC) program, redesigning surveys and reports to deliver more actionable insights to senior management.
Capital Blue Cross | Website User Survey
Designed and implemented a website intercept survey using Qualtrics to measure user satisfaction.
Yahoo Finance | User Satisfaction and VOC
Designed and executed a comprehensive user experience survey for Yahoo Finance.
Education
Master's Degree in Operations Management
Virginia Tech - Falls Church, VA, USA
Skills
Core
Market Research & Analysis, Marketing, Product Marketing
Platforms & Tools
R
Technical
SQL
Other
Qualtrics, Usertesting.com, Decipher, Market Research, Customer Experience, Consumer Insights, Surveys, Data Analysis, Project Management, Reporting, Market Intelligence, SPSS, User Research, Management, Survey Design, User Interviews, Voice of the Customer (VoC)
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