Antonio is available for hire

Antonio Rodríguez Galicia

Verified Expert in Marketing

Marketing Expert

Madrid, Spain

Toptal member since November 16, 2022

Expertise

Marketing Analytics Google Tag Manager SEO Google Analytics 4 (GA4)Attribution Growth Marketing Shopify SEO Facebook Ads SEM Google Ads Inbound Marketing Content Marketing Semrush Mailchimp Marketing

Bio

Antonio has master's degrees in digital marketing, psychology, and business administration. He is passionate about technology, marketing, privacy, digital behavior, and psychology. Antonio has a peculiar mix of expertise, being a digital native with a background in psychology and marketing and deep knowledge of front-end development and how browsers work.

Project Highlights

Digital Measurement Strategy for a Fortune 500 Company

Outlined the strategy and led the measurement implementation for a conglomerate Fortune 500 company.

Master Marketing Dashboard Loved by All Stakeholders

Created a master marketing dashboard with all the necessary information for every stakeholder.

Privacy-focused Solution for Personalized Advertising

Designed and implemented a privacy-focused analytics solution to improve user understanding and personalized advertising.

Expertise

Adobe Analytics
Consent Management
Customer Data Platform (CDP)
Digital Marketing
Google Analytics 360
Google Tag Manager
Server-side
Tealium

Work Experience

Tag Management & Digital Analyst Consultant

2021 - PRESENT

BASF

Implemented over 100 tagging guides on various websites.
Led the implementation of fingerprinting for several use cases.
Debugged many different advertising tags for more than 100 sites.

Digital Analyst | CRO Consultant

2019 - PRESENT

Freelance Clients

Designed tagging for the websites of some of the world's biggest companies.
Consulted on digital marketing, Adobe Analytics, and Google Analytics, and led marketing privacy implementation for many websites and apps.
Helped businesses define their audience based on specific needs and marketing possibilities.

Data Analyst Specialist

2021 - 2021

Habitant

Retrieved data from various media sources—such as Google Ads, Search Console, Talkwalker, Facebook, and TikTok—organizing and pushing them to a multi-sectioned dashboard for stakeholders, including executives, management, and marketers.
Led the debugging of all issues with tagging or the data.
Consulted businesses in multiple industries on specific actions based on marketing data from sources like Adobe Analytics.

Digital Marketing Specialist

2020 - 2021

Darwin & Verne

Managed SEO, search engine marketing, and digital analytics projects.
Designed, activated, and monitored the SEO campaign performance of a significant company in the food industry.
Developed the implementation of digital analytics and many different tags on multiple websites.
Created marketing automation journeys for various clients' audiences.

Fundraiser for Sales

2017 - 2019

Acnur

Contributed excellently and was in the top five nationwide sales teams from February to June.
Managed six people after being promoted to team lead.
Received another promotion and became a manager for 15 people.

Project History

Digital Measurement Strategy for a Fortune 500 Company

Outlined the strategy and led the measurement implementation for a conglomerate Fortune 500 company.

I created a standard tagging guide that all businesses could adapt—no matter their specific differences—so we could compare and get the most out of the data retrieved. Afterward, I consulted the different executives so they could adapt it to specific needs and country privacy legislation. Finally, I helped developers debug and solve issues during the implementation phase.

Master Marketing Dashboard Loved by All Stakeholders

Created a master marketing dashboard with all the necessary information for every stakeholder.

I analyzed the different metrics of the media platforms, including Facebook, Google Ads, Search Console, and Talkwalker, and retrieved the data stakeholders needed from their APIs. Then, I pushed that data to a master table with BigQuery to create a dashboard where everyone could understand the marketing performance as a whole.

Privacy-focused Solution for Personalized Advertising

Designed and implemented a privacy-focused analytics solution to improve user understanding and personalized advertising.

I designed and implemented a technical solution to overcome the limitations of the GDPR and California Consumer Privacy Act legislations and the browsers' privacy settings. This solution also always respected and followed privacy legislation. The company was able to increase by 30% the amount of information gathered in its digital marketing campaigns.

Education

2020 - 2021

Specialized Course in Digital Marketing

UEMC - Madrid, Spain

2019 - 2020

Master's Degree in Digital Marketing

Open University of Catalunya - Catalunya, Barcelona, Spain

2013 - 2017

Bachelor's Degree in Psychology

University of Salamanca - Salamanca, Spain

2016 - 2016

Master's Degree in Psychology and Business Administration

KU Leuven - Leuven, Belgium

Platforms & Tools

Tealium, Google Analytics, Google Analytics 4, Ensighten, BigQuery, Mailchimp, Google Analytics 360, Google Data Studio, OneTrust, Consent Management Platforms

Technical

SQL, JavaScript, HTML, CSS

Other

Server-side, Customer Data Platform (CDP), Consent Management, Data Analysis, Growth Marketing, Shopify, Shopify Marketing, Shopify SEO, Attribution Accuracy, Attribution Modeling, Marketing Attribution, Web Analytics, Mobile Apps, Adobe Analytics, Growth Strategy, Online Reputation Management, Reputation Management, Datorama, Tableau, Microsoft Power BI, Communication, Entrepreneurship, Innovation, Business Strategy, Management, Google Optimize, Bots, Semrush, WordPress, English, Paid Search, Data Science, Analytics, Strategy, Consulting, APIs, Stitch Data, Fivetran, Cookies, Python, Meta Ads

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