Ayanda Masango, Marketing Expert in Johannesburg, Gauteng, South Africa
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Ayanda Masango

Verified Expert  in Marketing

Bio

Ayanda is a seasoned copywriter with 10 years of experience crafting compelling copy for various platforms, including social media copy, web copy, blog posts, press releases, and digital and traditional ads. She has excelled in-house and as a freelancer for diverse industries and global clients. With a keen eye for detail and exceptional proofreading and editing skills, Ayanda adeptly communicates brand tone, ensuring your message resonates perfectly with your target audience.

Project Highlights

Social Media Strategy
Introduced and developed a social media content strategy for a company in the life insurance industry.
Credentials Video
Produced a credentials video script demonstrating storytelling abilities and highlighting the life insurer's values.

Expertise

  • Advertising Copy
  • Content Update
  • Copy Editing
  • Copywriting
  • Proofreading
  • SEO Copywriting
  • Social Media Content
  • Web Content

Work Experience

Copywriter

2022 - PRESENT
Clario Tech
  • Drove strong traffic growth through strategic, SEO-friendly content development, earning leadership recognition for exceptional team contributions.
  • Hand-picked by the content manager to craft an urgent article in response to a huge industry event (LastPass hack) and submitted it in approximately four hours.
  • Selected by the content manager to write a high-priority article in response to the biggest event, RockYou data breach, and submitted it in less than 24 hours.

Staff Writer

2021 - 2023
MakeUseOf
  • Worked with the section and vertical editors to come up with content ideas.
  • Stayed informed on industry trends and topics to craft urgent and timely articles.
  • Crafted articles amassing hundreds of thousands of views during my tenure.

Marketing Consultant

2019 - 2021
Audioburst
  • Was given first preference for special and urgent projects.
  • Commended regularly by the VP of content on my standards of excellence, fast turnaround times, and high-quality work produced.
  • Juggled multiple projects successfully and simultaneously, working on different projects throughout the day to accommodate the difference in time zones.

Copywriter and Community Manager

2017 - 2018
Bidvest Life
  • Introduced a social media content strategy with content pillars and monthly social media content calendars.
  • Mentored an incoming copywriter to acquaint them with the brand tone, personality, and best practices.
  • Commended by the CEO for producing an excellent wrap-up video script for the company's biggest campaign, saying it was exactly how he would have written it.

Social Media Strategy

Introduced and developed a social media content strategy for a company in the life insurance industry.

Bidvest Life is a leading insurance company in South Africa. Shortly after joining the company, I noticed it lacked a clear plan for its social media efforts. I introduced and crafted a social media strategy and a baseline for monthly content plans, including content pillars, copy, and design recommendations for Facebook, Twitter, and LinkedIn. This helped the company develop a clear voice and establish itself as credible on its social media platforms by posting quality, consistent, on-brand, industry-focused, and customer-focused content.

RockYou Data Breach

https://clario.co/blog/rockyou-data-breach/

Crafted a high-priority article in response to the RockYou data breach.

I was tasked with crafting an urgent article in response to the RockYou data breach, the largest data leak in the industry. I researched the news event, produced an expert article, and submitted it within 24 hours.

Credentials Video

Produced a credentials video script demonstrating storytelling abilities and highlighting the life insurer's values.

Shortly after joining, I was tasked with crafting the copy for a credentials video wrapping up the company's biggest project/campaign. Although I was not present for the campaign, the project required creativity and storytelling abilities. The CEO commended me, saying my script perfectly encapsulated the brand tone and his sentiments.
2014 - 2014

Bachelor's Degree in Marketing

University of KwaZulu-Natal - Durban, South Africa

2011 - 2013

Bachelor's Degree in Marketing and Media

University of KwaZulu-Natal - Durban, South Africa

Core

Social Media Content, Social Media Posting, Copywriting, B2C Marketing, Marketing, SEO Content, Writing & Editing, Content Marketing, Content Creation, Social Media Strategy, Organic Social Media, Social Media Management, Social Media Platforms, Search Engine Optimization (SEO), Community Management, Digital Marketing, Strategic Marketing, Social Media, Ad Campaigns, Content, Blogging, Content Strategy, Pinterest Marketing, Keyword Research, Marketing Analytics, SEO Marketing

Platforms & Tools

TikTok, Content Management Systems (CMS), Google Analytics

Business Models

B2B, SaaS Product Marketing, B2C

Other

Research Methods, SEO Copywriting, Proofreading, Copy Editing, Content Update, Research, Multi-tasking, Web Content, Time Management, Content Writing, Article Writing, Blogs, Facebook, Instagram, Zoom, Media, Advertising Copy, B2B Marketing, Slack, Scriptwriting, Email Content, Artificial Intelligence (AI), Microsoft Teams, Marketing Management, Storytelling, Brand Management, Consumer Behavior, Advertising, iOS, Apple, Streaming, Audio Streaming, Social Media Engagement, Mentorship & Coaching, Google Docs, Microsoft Office, Collaboration, Cross-functional Collaboration, SEO Writing, Design, Facebook Posts, Video Scripts, Content Management

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