Becky Vazquez, Marketing Expert in Raleigh, NC, United States
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Becky Vazquez

Verified Expert  in Marketing

Marketing Expert

Raleigh, NC, United States

Toptal member since April 10, 2024

Expertise
Content MarketingCopywritingSocial Media MarketingSocial Media Content CreationEmail MarketingContent StrategyEvent Marketing
Bio

Becky is a content marketer, copywriter, and storyteller. She has worked for a Web3 startup, producing and curating company-wide marketing content to support thought leadership and community building. She has also worked as a marketing coordinator at Miraval Resorts, where she led marketing efforts at the Austin property. Becky has a strong background in creating weekly content, blogs, and newsletters while also managing several social media platforms.

Project Highlights

Blog Post on a Decentralized Compute Protocol
Successfully wrote a technical blog post about a compute protocol that reached knowledgeable technical audiences even though I don't have a background in software engineering.
Blog Post on a Decentralized File Storage Protocol
Wrote a blog post on a decentralized file storage protocol that engineering audience found valuable and engaging.
Blog Post on a Decentralized Authorization Protocol
Wrote a successful technical blog post about decentralized authorization.

Expertise

  • Content Marketing
  • Copywriting
  • Email Marketing
  • Market Research
  • Marketing Plans
  • Social Media
  • Strategic Marketing
  • Web Content

Work Experience

Marketing Communications Producer

2022 - 2023
Fission
  • Produced and curated company-wide marketing content to support brand recognition and education.
  • Created weekly content and blogs for company websites and newsletters, with email open rates consistently at 35-45%.
  • Managed over seven social media platforms, increasing YouTube subscribers by 225% and LinkedIn followers by 71% in one year.

Marketing Coordinator

2021 - 2022
Miraval Austin
  • Developed a property-specific annual marketing plan, including ads, public relations, guest loyalty, event planning, recruitment, and promotions.
  • Created monthly promotional assets, including user guides, digital boards, and upcoming events, increasing guest satisfaction.
  • Built and implemented quarterly CRM email campaigns, promoting special events and sales for the property.

Project History

Blog Post on a Decentralized Compute Protocol

Successfully wrote a technical blog post about a compute protocol that reached knowledgeable technical audiences even though I don't have a background in software engineering.

I wrote a blog post about the InterPlanetary Virtual Machine (IPVM), a compute protocol used for the decentralized web that brings computation to content-addressed data stored on the InterPlanetary File System (IPFS). It is a breakthrough in how peer-to-peer computations happen outside the blockchain in a decentralized infrastructure.

Blog Post on a Decentralized File Storage Protocol

Wrote a blog post on a decentralized file storage protocol that engineering audience found valuable and engaging.

This blog post is about the Web Native File System (WNFS). WNFS is a decentralized web protocol that makes it easy to store encrypted-at-rest files and later share them with other users without a 3rd party.

Blog Post on a Decentralized Authorization Protocol

Wrote a successful technical blog post about decentralized authorization.

This blog post is about a decentralized web protocol called User Controlled Authorization Network (UCAN). UCANs are used to verify access to files without using a centralized access control list, which is the norm today.

Education

2011 - 2013

Master's Degree in Marketing

University of Tampa - Tampa, FL, USA

Skills

Core

Content Marketing, Writing & Editing, Strategic Marketing, Copywriting, Social Media, Email Marketing, Content Creation, LinkedIn Marketing, Social Media Content, Content Strategy, Marketing

Platforms & Tools

Canva

Other

Trello, Web Content, WordPress, Slack, Market Research, Marketing Plans, Storytelling, GitHub, Podcasting, Event Marketing, Blogs, Loyalty Marketing

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