Binit Agrawala
Verified Expert in Marketing
Marketing Expert
Bengaluru, Karnataka, India
Toptal member since August 1, 2024
Binit is a marketing professional with deep expertise in growth marketing, digital and brand strategy, and funnel management. He has a sharp eye for emerging trends and a flair for innovative solutions. From launching new products to building brand awareness and driving user acquisition, Binit consistently delivers exceptional results through winning marketing strategies. His campaigns at edtech and SaaS companies have increased signups by 50%, subscribers by 30%, and platform engagement by 40%.
Project Highlights
Expertise
- Account-based Marketing (ABM)
- B2B Marketing
- B2C Marketing
- Customer Relationship Management (CRM)
- Digital Strategy
- Funnel Marketing
- Growth Marketing
- Marketing Management
Work Experience
Growth Marketing Manager
Funnel Experts
- Increased revenue by 40% within six months through targeted SEO and PPC campaigns for an eCommerce client, optimizing conversion rates and reducing customer acquisition costs.
- Boosted organic traffic by 30% and lead generation by 25% after implementing a content marketing strategy for a SaaS client.
- Grew followers by 50% and engagement rates by 20% after spearheading a comprehensive social media campaign for a fitness and wellness brand.
- Drove a 25% increase in new customer acquisition by launching a multichannel campaign for a financial services firm, leveraging influencers and affiliate partnerships.
Fractional CMO
ASK Pi Growth Solutions
- Set up, identified, and tracked key performance metrics using analytics and user behavior platforms that provided deep insights into the user journey and business growth.
- Grew a B2C SaaS product to over 100,000 users. Supervised the planning, development, and implementation of the product to enable students to submit essays and assignments to tutors for support in real time.
- Identified and implemented powerful software, processes, and analytics to help clients acquire, retain, and convert more leads to paying customers.
- Increased positive user feedback by 16% by analyzing data to understand KPI failures and working with cross-functional teams to remedy issues, from coding enhancements to loading speed.
- Managed all client, vendor, and stakeholder relationships, negotiating terms, scope, and deadlines.
- Led a cross-functional team and stakeholder communication and oversaw product development from inception to implementation.
- Configured, integrated, and optimized software platforms, such as marketing automation, sales funnels, CRM, and the customer help desk, to enhance the value of a product or service.
Product Marketing Manager
Measured
- Increased sales calls by over 30% within four months.
- Collaborated with the organization's CMO to fine-tune and automate the marketing strategy.
- Trained cross-functional sales teams to use the solution more effectively.
- Worked with the senior management and CXOs to provide them with metrics and real-time dashboards.
Founder and CEO
PlanAll Inc
- Created the ML-based virtual counselor that helped students improve their chances of enrolling in international universities.
- Achieved recognition from multiple startup incubators around the world.
- Grew the user base from 0 to 60,000 in 18 months and sold it to an Australian conglomerate.
Technical Analyst and Algorithm Coder
Self-employed
- Contributed to automating the trading system for stock market traders.
- Implemented the technical analysis strategies of Andrew Cardwell and coded his famous divergence system.
- Created an automated trading system on Indian stock markets using the principles of technical analysis.
Product Manager
Symantec
- Contributed to implementing the CI+ standards in the EU.
- Enforced the FIPS Level-2 standards of security in the Department of Defense.
- Completed several important Public Key Infrastructure (PKI) and SSL releases for adding features to the existing PKI products.
Senior Team Lead
Verisign
- Won the CTO award for the proof of concept in developing complex products.
- Led the team to develop the PKI products for the Department of Defense and Lockheed Martin.
- Collaborated with product managers to prioritize user stories and conduct market research.
Programmer Analyst
Infosys
- Won the performance award for leading my team in the delivery of client projects.
- Acted as a front-line engineer and oversaw the timely delivery of client projects.
- Served as the contact point for handling customer escalations and providing fast resolution.
Project History
Digital Marketing Campaign | Enhancing Infrastructure Safety
http://www.irestore.co/Grew platform engagements by 40% and reduced customer churn by 25%.
KEY ACTIVITIES
• Content Marketing: Created engaging blogs, case studies, and white papers.
• SEO Optimization: Enhanced online visibility, increasing search rankings and traffic.
• Webinars: Organized sessions featuring industry experts, providing credibility and insights.
CHALLENGES AND OUTCOMES
The challenge was differentiating iRestore in a competitive market. By focusing on detailed customer personas and expert-led content, we increased platform engagement by 35%, boosted content downloads by 25%, and improved customer retention by 20%.
Collaboration with a remote, cross-functional team of 10 was key to our success. We delivered impactful results using advanced analytics platforms and data-driven strategies, demonstrating my ability to lead multichannel campaigns that drive tangible business outcomes. The company grew and was later acquired by Urbint.
Growth Marketing Strategy | Scaling Online Education
Increased platform signups by 50% and user engagement by 30%.
KEY ACTIVITIES
• Webinars: Collaborated with top educators to host webinars, providing valuable insights and showcasing Knorish's platform capabilities.
• Blog Series: Produced a series on course creation tips, enhancing SEO and driving organic traffic.
• Email Marketing: Launched targeted campaigns with exclusive offers, incentivizing signups and platform usage.
CHALLENGES AND OUTCOMES
The challenge was engaging a diverse audience of educators and creators. By crafting targeted content and leveraging key influencers, we achieved a 40% increase in new user signups and a 30% rise in platform engagement.
The campaign's success was driven by a cross-functional team of marketers, content creators, and educators collaborating remotely. Utilizing analytics tools, we tracked engagement metrics and optimized strategies in real-time, demonstrating my ability to lead growth-focused marketing initiatives that deliver measurable results.
Content-driven Marketing | Expanding Learning Horizons
Boosted the subscriber base by 30% and user retention by 25%.
Digital Transformation | Innovating Governance
Improved software adoption by 40% and user satisfaction by 30%.
KEY ACTIVITIES
• Webinars: Organized webinars featuring industry experts to discuss digital governance trends and showcase GovEVA's solutions.
• Whitepapers: Developed in-depth whitepapers on digital transformation, positioning GovEVA as a thought leader.
• Email Marketing: Executed targeted email campaigns sharing customer success stories and innovative features, driving engagement and interest.
CHALLENGES AND OUTCOMES
The campaign effectively addressed the challenge of engaging diverse stakeholders by focusing on GovEVA's innovative solutions and proven success. This approach led to a significant increase in software adoption rates and enhanced user satisfaction. The initiative's success was supported by a collaborative team of marketers, content specialists, and technical experts, all working toward the common goal of positioning GovEVA as a leader in digital governance.
Education
Bachelor's Degree in Computer Science
National Institute of Technology Karnataka - Surathkal, Karnataka, India
Certifications
Project Management Professional (PMP)
Project Management Institute (PMI)
Service Hub Software Certification
HubSpot Academy
Contextual Marketing Certification
HubSpot Academy
HubSpot Sales Software Certification
HubSpot Academy
Inbound Marketing Certification
HubSpot Academy
Advanced Google Analytics
Google Analytics Academy
Sales Enablement Certification
HubSpot Academy
Social Media Marketing Certification
HubSpot Academy
Content Marketing Certification
HubSpot Academy
Frictionless Sales Certification
HubSpot Academy
Email Marketing Certification
HubSpot Academy
Inbound Sales Certification
HubSpot Academy
YC Fellowship
Y Combinator Startup School
Skills
Core
Marketing, B2C Marketing, Account-based Marketing (ABM), Funnel Marketing, Funnel Optimization, Inbound Marketing, Social Media Marketing (SMM), Email Marketing, Product Marketing, Marketing Automation, Funnel Analysis, Customer Engagement, Customer Segmentation, Content Strategy, Marketing Strategy, Go-to-market Strategy, Growth Hacking, Omnichannel Marketing, Lead Generation, Social Media Content, Social Media Management, Social Media Strategy, Digital Marketing Strategy, Content Marketing Strategy, Email Marketing Automation, Content Marketing, Marketing Operations, LinkedIn Marketing, Paid Advertising, Cold Emailing, Brand Marketing, Audience Targeting, Campaign Management, Market Research & Analysis, Marketing Technology (MarTech), Landing Pages, Content Creation, SEO Content, Email Campaigns, Influencer Marketing, Email Automation, Google SEO, Performance Marketing, Brand Strategy, Sales, Social Media, Content, Digital Marketing, Customer Success, Marketing Mix, Marketing Analytics, Financial Marketing, Search Engine Optimization (SEO), Facebook Ads, Copywriting, Digital Campaigns, Branding, Growth Model, Public Relations (PR), A/B Testing, Conversion Rate Optimization (CRO), Affiliate Marketing, Pay-per-Click (PPC), Google Ads, LinkedIn Ads, Google Paid Ads, Ad Campaigns, Marketing Leadership, Google Tag Manager, SMS Marketing, Channel Strategy, Community Management
Platforms & Tools
CRM Systems, HubSpot, HubSpot Marketing Hub, Marketing Platforms, Mailchimp, Content Management Systems (CMS), Google Analytics, Google Analytics 4
Business Models
SaaS Product Marketing, Software as a Service (SaaS), Business to Consumer (B2C), B2B, SaaS, B2C, Integrated Marketing Communications Planning, B2B2C, Business to Government (B2G)
Other
Information Technology, Digital Strategy, B2B Marketing, Marketing Management, Growth Marketing, Customer Relationship Management (CRM), Entrepreneurship, Email Marketing Strategy, Software Development, Analysis, GAP Analysis, Lifecycle Marketing, Product Lifecycle Management (PLM), Programming, Outbound Marketing, Customer Insights, Customer Journeys, Customer Acquisition, Growth Strategy, Startup Marketing, Sales Growth, Startups, Thought Leadership, Digital Newsletters, Sales & CRM Platforms, eCommerce, eCommerce Marketing, Market Fit, Zapier, ClickFunnels, Databases, Brand Awareness, Sales Strategy, Growth Strategy Consultants, Website Optimization, Product Launch, Business Proposals, Pitch Decks, Solution Design, Project Management, Webinars, Audience Segmentation, Blogs, Article Writing, Personas, Advertising, Automation, Ideation, Process Development, Process Optimization, Product Ideation, Value Proposition, Digital Marketing Product Manager, Email Content, Customer Experience, Customer Support, Agile Project Management, Relationship Building, Relationship Management, Business Development, Communication, Presentations, Reports, Education, Education Technology (Edtech), Marketing Plans, SurveyMonkey, Development, GitHub, Account Management, Customer Service Support, Order Management, Vendor Management, Phone Support, Sales Support, Email, Reporting, Team Leadership, Team Management, Content Management, APIs, Product Management, Technical Writing, Sales Presentations, B2B Sales Pipeline, Sales Operations, Startup Consulting, B2B Sales Management, Sales Effectiveness, Brand Building, Customer Service, Tech Sales, Analytics, Sales Enablement, Sales & Channel Enablement, SaaS Sales, Messaging, Sales Funnel, B2B Partnerships, Customer Retention, Launch Strategy, Guerrilla Marketing, Market Research, Digital Media, Digital Branding, Shopify, Shopify Marketing, Personal Branding, Outreach, Digital PR, Dashboards, Direct to Consumer (D2C), B2B Lead Generation, Campaigns, Marketplaces, Instagram, Online Sales, Go-to-market Plans, Web Design, Web UI, Web UX, Presales, YouTube, SEO Copywriting, Brand Management, Cross-channel Marketing, UI Design, Website Design, Website Builders, Affiliate Management, Partnership Marketing, Partnerships, Affiliate Programs, Data Analysis, YouTube Marketing, Email Design, Hotjar, Marketing Attribution, Web Analytics, Execution, Customer Experience Management, Lifetime Value (LTV), Growth, Salesforce, Advertising Copy, Technical Documentation, Press Releases, UX Design
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