Brandon Burkman
Verified Expert in Marketing
Marketing Expert
Houston, TX, United States
Toptal member since April 15, 2025
Brandon is a marketing professional who has been turning clicks into conversions and chaos into pipeline since 2009. He builds seamless, data-driven campaigns using Salesforce, Pardot, HubSpot, and whatever else gets the job done. Knowing that good automation isn't just about sending emails, he focuses on delivering the right message to the right person at the right time—without annoying them. Brandon thrives in optimizing workflows, aligning teams, and proving that marketing does drive revenue.
Project Highlights
Expertise
- ActiveCampaign
- Demand Generation
- Email Marketing
- HTML
- HubSpot
- Marketing Automation
- Pardot
- Salesforce
Work Experience
Marketing Automation Manager
Mirantis
- Owned email marketing operations, overseeing campaign strategy, execution, and optimization to drive engagement and pipeline growth.
- Implemented A/B testing across all email campaigns, refining segmentation strategies to improve email marketing performance metrics such as open rates, click-through rates, and conversions.
- Partnered with cross-functional teams to align marketing automation strategies with demand generation and revenue goals.
Marketing Operations Specialist
Ciox Health
- Owned email marketing campaigns, implementing automation strategies that increased engagement across three business units.
- Managed the migration from Pardot to HubSpot, streamlining marketing automation workflows and improving operational efficiency.
- Developed marketing reporting dashboards to track campaign performance, pipeline impact, and key engagement metrics.
Email Marketing Manager
Scalable
- Developed multitouch email marketing campaigns, improving audience segmentation and reducing unsubscribe rates.
- Launched automated cart abandonment sequence, increasing revenue recovery and improving customer journey continuity.
- Leveraged email analytics to refine A/B testing, improve deliverability, and enhance conversion-focused messaging.
Marketing Services Manager
ElderCounsel
- Managed digital marketing campaigns across email, content, social, and paid media, ensuring alignment with business goals.
- Developed personalized nurture sequences to enhance customer retention and improve engagement rates.
- Provided marketing automation consulting for clients, optimizing their lead-nurturing and scoring strategies.
Senior Demand Generation Specialist
SHR Group
- Designed and executed inbound marketing strategies, increasing MQL generation through email marketing and website conversion rate optimization.
- Implemented lead scoring models, improving sales-marketing alignment and enhancing pipeline efficiency.
- Deployed chatbot automation (Drift) to optimize lead capture and conversational marketing.
Marketing Specialist
Bridgeway Software
- Built and optimized marketing automation workflows in Pardot, improving lead qualification and handoff to sales.
- Partnered with sales teams to maintain CRM data integrity, ensuring accurate reporting and efficient lead management.
- Managed audio-visual budget and set up for annual company user conference, ensuring seamless integration with other activities.
Project History
Mirantis Newsletter
Led the creation of Mirantis' newsletter, specifically email design, content, distribution, and growth strategy.
I managed email marketing operations, overseeing campaign strategy, execution, and optimization and driving engagement and pipeline growth.
Mirantis Lead Warming Sequence
Managed the entire project, from ideation and construction to execution and optimization.
Cart Abandonment Automated Email
Created automation within ActiveCampaign that found all prospects who abandoned their cart and emailed them a special discount code to finish the transaction.
Education
Bachelor of Business Administration Degree in Marketing
University of Houston - Houston, TX, USA
Skills
Core
Marketing, Email Campaigns, Marketing Automation, Sales, Email Marketing, Email Automation, Digital Marketing, Copywriting, Landing Pages
Platforms & Tools
Pardot, HubSpot, ActiveCampaign, Wistia, Mailchimp, Adobe Suite, Marketo, Eloqua, Drift
Technical
HTML
Business Models
SaaS
Other
Email, Drip Email, Email Content, Salesforce, Demand Generation, Advertising, Email Delivery, Email Design, WordPress, Sprout Social
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