Brittany Wanka

St John Ambulance (SJA) is an international humanitarian organization that provides Canada's standards for excellence in first aid and CPR services. SJA Atlantic contracted LeapUX to develop and implement a marketing strategy to promote first aid training and automated external defibrillator products. This strategy comprised a lead generation Google Ads campaign and a new website to which we could direct users.

As the project manager and marketing lead, I developed strategies, defined tasks, and implemented campaigns. I managed timelines and coordinated with internal teams to ensure tasks were completed efficiently. I also consistently ensured that projects stayed on budget and adhered to timelines, regularly reporting back to key stakeholders on campaign performance.

A boutique international law firm with a strong reputation in complex, high-stakes international trade, investor-state dispute resolution, government procurement, economic sanctions, and regulatory compliance sought to enhance its digital presence. The firm aimed to improve market positioning, optimize its existing website, increase brand awareness and authority in search engine rankings, and enhance user experience and engagement.

My role involved conducting a thorough business analysis, examining their operations, competitors, market, and marketing strategies. I also organized a UX workshop aimed at optimizing the website according to best UX practices.

My comprehensive strategy included branding, content optimization, website redesign, ad planning, security enhancements, targeted workshops, and business automation to streamline processes and improve online visibility and interaction.

At a leading Canadian bank, one-to-one CRM stands as the primary revenue generator. As project manager, I crafted project timelines and budgets, assembled and oversaw the creative and technical teams, and managed a dynamic group of eight across various functions. Juggling an average of 20 campaigns simultaneously, each with its dedicated team, I consistently excelled in delivering these campaigns on schedule and within budget.