Chandrima Ghosh

Incept's DG Academy serves as a launchpad for early career graduates to acquire industry-specific data governance and management skills through a comprehensive 18-month program. As the GTM lead and product marketer, my efforts covered a wide spectrum of tasks, including branding, product positioning, audience segmentation, market sizing, competitor analysis, content strategy, and launch planning. I strategically redefined the academy's narrative to "bridge the skills gap in data governance," aligning our value proposition with the needs of companies seeking expert data governance professionals without the risks and overhead of direct hiring.

By leveraging my extensive product marketing skills, I developed and communicated a compelling narrative that deeply resonated with our target audience. My expertise in web UX was instrumental in designing an intuitive, user-centric website hosted on Squarespace, which significantly enhanced our online presence and facilitated both organic and paid social media lead generation. These efforts boosted engagement and generated demand, maintaining a consistent and impactful brand message across all platforms.

This project involved creating a comprehensive end-to-end GTM plan. I conducted extensive market research using surveys, interviews, and A/B testing to identify key customer segments and analyze competitor positioning. In addition, I crafted compelling, ICP-specific messages that addressed federal contractors' unique needs and challenges, ensuring our communication was both relevant and impactful. I also developed and tested strategic service bundles and pricing models, achieving alignment with top competitors in the industry. These strategic decisions were pivotal in establishing our market position.

Regarding strategic marketing, I drove the implementation of multi-channel marketing campaigns, including digital marketing, social media, referral marketing, and direct sales efforts. These campaigns were meticulously designed to maximize reach and engagement, leveraging various platforms. I expanded the team to support increasing demand, generating $500,000 in revenue from new contracts within the first year. Additionally, I successfully reduced the sales cycle duration by 15% by optimizing lead nurturing and targeted sales efforts.

I led a comprehensive rebranding initiative in the inbound sales strategy to enhance brand recognition. I optimized the website to attract, engage, and convert visitors into leads and customers through conversion rate optimization. By leveraging a strategic approach to branding and conversion optimization, I delivered measurable results that contributed to the company's growth and market presence.

My primary focus was enhancing the user experience and strategically placing CTA elements, personalized offers, and engaging content to increase the percentage of website visitors who complete desired actions, including filling out a form, booking meetings, or signing up for our newsletter.

As a result, I generated an additional $500,000 in revenue from net new customer acquisitions within the first year of the rebranding initiative. In addition, I improved brand recognition, as evidenced by a 25% increase in social media followers month-over-month and positive user feedback.

Incept's staff augmentation service was designed to offer expert data governance professionals on a flexible and scalable basis, helping businesses efficiently bridge their skills gap. I identified a high demand for flexible data governance professionals and targeted large enterprises, SMBs, and tech startups. The GTM plan was focused on digital marketing, advertising, outbound, content marketing, and partnerships.