Debra Marrs
Verified Expert in Marketing
Marketing Expert
Saint Thomas, ON, Canada
Toptal member since July 5, 2024
Debra is a professionally trained B2B copywriter with extensive experience in the field. With a background in print production and customer service, she has honed her ability to juggle several projects, prioritize accordingly, and deliver quality finished products on time. Debra has a proven history of working collaboratively with senior leaders to build solid customer relationships.
Project Highlights
Expertise
- Adobe Acrobat Pro
- Blogs
- Communication
- Copywriting
- Customer Service
- Email Marketing
- Print Media
- Printing
Work Experience
Copywriter
DuPont - Marketing
- Collaborated with the technical marketing team to build a case study for sales purposes.
- Partnered with the technical marketing team to create a promotional article for the sales department.
- Reviewed technical reports to create a narrative for a clear, simple, relatable article.
Technical Customer Service Representative
Autumn Graphics
- Worked with senior management to onboard a new customer, nurturing and growing that relationship to make it one of the busiest non-printer accounts.
- Managed several client accounts ranging from printer customers to corporate accounts. I engaged with clients to ensure all projects were completed on time and set up to run optimally on press.
- Collaborated closely with senior management to develop a customer relationship management (CRM) system for client review, approval, receipt, and storage of files, ensuring the process encompassed both Autumn's and the client's needs.
Copywriter
Very Ok Vinyl
- Developed engaging copy for video game soundtracks pressed on vinyl.
- Researched all relevant information about video games to garner a strong understanding of each story and character.
- Listened to the game soundtracks to fully immerse myself in the feel of the music and capture all genres and influences. I used this information to write captivating copy that speaks intelligently about the music, the game, and how they relate.
Project History
Blog Article
Won 1stt prize in the 2024 AWAI B2B apprenticeship certificate blog submission.
eCommerce Sales Copy
https://www.veryokvinyl.com/products/signalis-original-soundtrack?variant=43821185106110Created a successful copy for a soundtrack that sold out during pre-sale.
Case Study
Prepared a case study that reached the top five in the 2024 AWAI B2B apprenticeship certificate case study submission.
Education
Bachelor of Technology Degree in Graphic Communications Management
Ryerson University - Toronto, ON, Canada
Certifications
AWAI B2B Copywriting Apprenticeship Certificate
American Writers and Artists Institute (AWAI)
Strategic Copywriting Certificate
University of Toronto
FIRST Implementation Specialist Certification Level 3
Flexographic Technical Association (FTA)
Skills
Core
Copywriting, Social Media Marketing (SMM), Email Marketing, Flexography, Content Marketing
Other
Printing, Customer Service, Print Media, Lithography, Account Management, Blogs, Microsoft Word, Microsoft Teams, Adobe Acrobat Pro, Case Studies, Content Writing, Communication, Visual Communication, Customer Relationship Management (CRM), B2B Marketing
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