
Demetrius Banks
Verified Expert in Marketing
Performance Marketing Expert
Raleigh, NC, United States
Toptal member since April 26, 2024
With a keen focus on results, Demetrius is a results-driven digital marketer specializing in lead generation, creative content development, and elevating brand visibility. He excels in fostering customer engagement, cultivating thriving communities, and driving web traffic through diverse platforms. Backed by impeccable presentation and organizational capabilities, Demetrius consistently delivers impactful and measurable outcomes.
Project Highlights
Expertise
- Dashboards
- Digital Marketing
- Google Ads
- Google Analytics
- Marketing Research & Analysis
- Meta Platform
- Project Management
- Search Engine Marketing (SEM)
Work Experience
Marketing Project Manager
Phononic
- Employed project management tools like Gantt charts, Scrum, post-mortem meetings, and performance metrics to ensure seamless project deliveries.
- Collaborated with cross-functional teams to offer invaluable support and guidance, ensuring the seamless coordination of activities for the successful execution of trade shows aligned with the company's predetermined plans and objectives.
- Implemented project management systems by evaluating software, collaborating with stakeholders, and integrating new systems into existing workflows to ensure project success.
Digital Marketing Manager
Infinity
- Managed tactics of Kemper-Infinity multimillion-dollar digital marketing initiatives, including SEM, social platforms, video, content creation, and platforms designed to attract and convert leads through our direct-to-consumer sales funnel.
- Increased sales by 10% year over year by partnering with cross-functional teams to shape and optimize the overall customer experience.
- Developed marketing strategies, timelines, and creative content for the Kemper-Infinity merger rebranding initiative, ensuring a unified brand voice across TV, social and digital media, and print materials and achieving a successful launch.
- Identified and remedied various gaps in our digital marketing process and technologies, resulting in double-digit new business growth over three years with no increase in advertising budgets.
Search Engine Marketing Manager
Intermark Group
- Managed the creation, optimization, and execution of search engine marketing and social media campaigns across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
- Utilized rigorous testing methodologies, conducted comprehensive data analysis, and identified actionable trends and insights to optimize paid search campaigns, achieving maximum return on investment (ROI).
- Generated monthly reports integrating key performance indicators (KPIs) from marketing programs by analyzing data to extract actionable insights on plan executions.
Performance Marketing Coordinator
Randall Reilly
- Managed and created several paid media accounts for 50+ trucking and construction clients, exceeding a monthly budget of $300,000 while simultaneously serving as the point person for analysis of all key performance indicators for their campaigns.
- Oversaw and optimized campaigns utilizing keyword expansions, harmful keyword scrubs, audience analysis, bid optimization, and ad copy testing for various product launches and services.
- Collaborated with the sales team, program managers, and clients to formulate campaign strategies that meet clients' specific goals, achieving a 35% better retention rate and over $1 million dollars of saved returning revenue.
Project History
Innovative Project Management Systems
Ensured project success by assessing software and optimizing workflow integration to implement innovative project management systems.
Company Rebrand
Oversaw the successful execution of a comprehensive paid three-phase rebranding campaign for two auto insurance companies merging into a singular entity.
Paid Advertisement Audit
Recognized and addressed inefficiencies in our digital marketing processes and technologies, leading to double-digit growth in new business over three years without escalating advertising expenditures.
Education
Master's Degree in Marketing
University of Alabama - Tuscaloosa, AL, USA
Bachelor's Degree in International Business
University of Alabama - Tuscaloosa, AL, USA
Skills
Core
Digital Marketing, Marketing, Google Ads, Search Engine Marketing (SEM), Marketing Analytics, Lead Generation, Paid Advertising, Funnel Marketing, Google Paid Ads, Digital Marketing Strategy, Performance Marketing, Social Media, Marketing Research & Analysis, Marketing Leadership, LinkedIn Ads, SEO Content, TV Advertising, SEO Tools, Content Marketing, Social Media Marketing (SMM), YouTube Ads
Platforms & Tools
Bing Ads, Meta Platform, Google Analytics, HubSpot, Adobe Suite, Ganttify
Other
ClickFunnels, Sales Funnel, Paid Search, Paid Media, Microsoft Advertising, eCommerce, Project Management, Data Reporting, Semrush, Dashboards, Creative Design, Forecasting, Basecamp, Smartsheet, WordPress, Trade Shows, Tableau, Analysis, Radio Advertising, Adobe, Vendor Management, Digital Asset Management, Email, Market Research, Marketing ROI Optimization
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