Demetrius Banks, Marketing Expert in Raleigh, NC, United States
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Demetrius Banks

Verified Expert  in Marketing

Bio

With a keen focus on results, Demetrius is a results-driven digital marketer specializing in lead generation, creative content development, and elevating brand visibility. He excels in fostering customer engagement, cultivating thriving communities, and driving web traffic through diverse platforms. Backed by impeccable presentation and organizational capabilities, Demetrius consistently delivers impactful and measurable outcomes.

Project Highlights

Innovative Project Management Systems
Ensured project success by assessing software and optimizing workflow integration to implement innovative project management systems.
Company Rebrand
Oversaw the successful execution of a comprehensive paid three-phase rebranding campaign for two auto insurance companies merging into a singular entity.
Paid Advertisement Audit
Recognized and addressed inefficiencies in our digital marketing processes and technologies, leading to double-digit growth in new business over three years without escalating advertising expenditures.

Expertise

  • Dashboards
  • Digital Marketing
  • Google Ads
  • Google Analytics
  • Marketing Research & Analysis
  • Meta Platform
  • Project Management
  • Search Engine Marketing (SEM)

Work Experience

Marketing Project Manager

2022 - 2023
Phononic
  • Employed project management tools like Gantt charts, Scrum, post-mortem meetings, and performance metrics to ensure seamless project deliveries.
  • Collaborated with cross-functional teams to offer invaluable support and guidance, ensuring the seamless coordination of activities for the successful execution of trade shows aligned with the company's predetermined plans and objectives.
  • Implemented project management systems by evaluating software, collaborating with stakeholders, and integrating new systems into existing workflows to ensure project success.

Digital Marketing Manager

2018 - 2022
Infinity
  • Managed tactics of Kemper-Infinity multimillion-dollar digital marketing initiatives, including SEM, social platforms, video, content creation, and platforms designed to attract and convert leads through our direct-to-consumer sales funnel.
  • Increased sales by 10% year over year by partnering with cross-functional teams to shape and optimize the overall customer experience.
  • Developed marketing strategies, timelines, and creative content for the Kemper-Infinity merger rebranding initiative, ensuring a unified brand voice across TV, social and digital media, and print materials and achieving a successful launch.
  • Identified and remedied various gaps in our digital marketing process and technologies, resulting in double-digit new business growth over three years with no increase in advertising budgets.

Search Engine Marketing Manager

2017 - 2017
Intermark Group
  • Managed the creation, optimization, and execution of search engine marketing and social media campaigns across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
  • Utilized rigorous testing methodologies, conducted comprehensive data analysis, and identified actionable trends and insights to optimize paid search campaigns, achieving maximum return on investment (ROI).
  • Generated monthly reports integrating key performance indicators (KPIs) from marketing programs by analyzing data to extract actionable insights on plan executions.

Performance Marketing Coordinator

2015 - 2016
Randall Reilly
  • Managed and created several paid media accounts for 50+ trucking and construction clients, exceeding a monthly budget of $300,000 while simultaneously serving as the point person for analysis of all key performance indicators for their campaigns.
  • Oversaw and optimized campaigns utilizing keyword expansions, harmful keyword scrubs, audience analysis, bid optimization, and ad copy testing for various product launches and services.
  • Collaborated with the sales team, program managers, and clients to formulate campaign strategies that meet clients' specific goals, achieving a 35% better retention rate and over $1 million dollars of saved returning revenue.

Project History

Innovative Project Management Systems

Ensured project success by assessing software and optimizing workflow integration to implement innovative project management systems.

I established project management systems for Phononic's marketing team and leveraged project management tools and methodologies like Gantt charts and daily Scrum meetings for seamless project delivery. Also, I collaborated cross-functionally to ensure the execution of on-time and budget trade shows. I maintained strong vendor relationships and collaborated with a PR agency to expand the company's reputation and reach, increasing visibility and growth.

Company Rebrand

Oversaw the successful execution of a comprehensive paid three-phase rebranding campaign for two auto insurance companies merging into a singular entity.

As a key strategist in the non-standard auto insurance industry, I orchestrated a comprehensive three-phase marketing campaign in 2019 to unify Infinity and Kemper Insurance brands into a cohesive entity. From the initial announcement to the final establishment of the unified Kemper brand, I spearheaded diverse strategies encompassing social platforms, search engine marketing, display advertising, television commercials, video platforms, radio, and internal assets. This concerted effort significantly bolstered brand recognition.

Paid Advertisement Audit

Recognized and addressed inefficiencies in our digital marketing processes and technologies, leading to double-digit growth in new business over three years without escalating advertising expenditures.

I conducted a comprehensive audit of all paid advertising initiatives for Infinity Insurance. I led the overhaul of search engine marketing (SEM) campaigns, encompassing a complete reconstruction of the SEM accounts, keyword analysis, thorough ad copy evaluations, optimization of ad extensions, enhanced targeting refinement, and landing page optimizations. We integrated social media, video, and content marketing strategies into the overarching marketing framework. Also, I fostered collaboration across cross-functional teams to bolster the overall performance of campaigns.

Education

2013 - 2014

Master's Degree in Marketing

University of Alabama - Tuscaloosa, AL, USA

2008 - 2011

Bachelor's Degree in International Business

University of Alabama - Tuscaloosa, AL, USA

Skills

Core

Digital Marketing, Marketing, Google Ads, Search Engine Marketing (SEM), Marketing Analytics, Lead Generation, Paid Advertising, Funnel Marketing, Google Paid Ads, Digital Marketing Strategy, Performance Marketing, Social Media, Marketing Research & Analysis, Marketing Leadership, LinkedIn Ads, SEO Content, TV Advertising, SEO Tools, Content Marketing, Social Media Marketing (SMM), YouTube Ads

Platforms & Tools

Bing Ads, Meta Platform, Google Analytics, HubSpot, Adobe Suite, Ganttify

Other

ClickFunnels, Sales Funnel, Paid Search, Paid Media, Microsoft Advertising, eCommerce, Project Management, Data Reporting, Semrush, Dashboards, Creative Design, Forecasting, Basecamp, Smartsheet, WordPress, Trade Shows, Tableau, Analysis, Radio Advertising, Adobe, Vendor Management, Digital Asset Management, Email, Market Research, Marketing ROI Optimization

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