Eleanor Bennett

At Logit.io, I spearheaded a comprehensive marketing strategy that included creating high-impact landing pages and blog content, developing strategic marketing plans, executing targeted email campaigns, and interviewing top industry thought leaders.

These efforts drove extraordinary results: since January 2020, their organic keywords have skyrocketed by 802% (from 1,609 to 14,524) in just over two years, and organic traffic has surged by 575% (from 63,078 to 425,895), according to Ahrefs and Google Analytics. Blog page views have exploded by 9,440% (from 237 to 22,611) since September 2020, and backlinks have increased by 4,400% (from 755 to 34,151) since April 2020.

When CraftStash decided to expand its product range to include higher-ticket items, such as machines and high-end art supplies, I identified that its existing customer base could have been a better target market for these new products. Recognizing the need for targeted outreach, I implemented a strategy to attract a new audience more suited to these premium offerings.

I surveyed the influencer landscape to secure cost-effective product placements, gain referral links to high-end suppliers without sending products, and obtain video link placements with millions of views with minimal advertising fees.

This strategic initiative allowed the company to penetrate new markets effectively, significantly boosting sales and expanding its industry reach.

I implemented a comprehensive digital marketing strategy to boost organic traffic and sales. My role included complete management of SEO planning and strategy, developing a content calendar, and optimizing technical SEO within Shopify's unique structure.

I also played a key role in product selection, using keyword research to identify high-demand items and conducting historical research to enhance the value of rare pieces. Focusing on initial paid shopping strategies and long-term organic growth, we achieved a 290% increase in organic traffic and a 100% increase in sales.

Additionally, through targeted outreach, I successfully built high-quality backlinks and secured press coverage from prestigious outlets, such as the Financial Times.

These efforts increased the site's visibility and helped us outrank major competitors like Amazon, eBay, and Not On The High Street for key search terms, solidifying our position in the luxury goods niche.