Fernanda Silva
Verified Expert in Marketing
Marketing Expert
Rio de Janeiro - State of Rio de Janeiro, Brazil
Toptal member since August 20, 2024
Fernanda is a marketing expert with 15+ years of experience in PR and a decade in content marketing and social media management. She crafts compelling brand stories and strategic PR campaigns and has collaborated with lifestyle brands and sports figures, driving brand awareness and engagement. Known for her strategic approach, Fernanda rebranded DNA Method and increased viewership by 99% within a week for MMA champion Cris Cyborg's YouTube series.
Project Highlights
Expertise
- Content Marketing
- Content Production
- Digital Marketing
- Google Analytics
- Management
- Project Management
- Public Relations (PR)
- Social Media
Work Experience
PR & Communications Executive | Content Marketing Specialist
Independent
- Developed and executed PR campaigns for a diverse portfolio of brands, including Friendly Shoes, Inspired Interiors, and Eric Faro from DNA Method.
- Authored and distributed press releases, achieving significant media placements across top-tier outlets. Managed press inquiries and coordinated media events to maximize brand exposure.
- Spearheaded influencer collaboration campaigns, driving brand awareness and engagement.
- Increased viewership by 99% within a week after orchestrating the launch of a YouTube series for MMA champion Cris Cyborg through organic promotion and strategic content placement.
- Directed the creation of content calendars, blog posts, and multimedia assets aligned with PR goals and enhanced search engine visibility through targeted SEO strategies.
- Led the development of storytelling initiatives to effectively communicate brand identity and values, ensuring a consistent narrative across all media channels.
- Secured media coverage by pitching compelling stories and cultivating relationships with journalists and influencers.
Board Member
ACME E-learning
- Developed and implemented comprehensive PR and marketing strategies for an educational non-profit.
- Integrated SEO, content creation, and public relations to boost brand awareness and audience engagement.
- Provided expertise in PR best practices, content production, and SEO integration, enhancing the organization's online presence and media outreach.
Director of Communications
Gemini Media
- Directed communications and PR efforts for the media localization department, improving client relations and streamlining project workflows.
- Managed vendor relationships and coordinated with media partners to ensure the successful execution of PR campaigns and localization projects.
- Provided expertise in PR best practices, content production, and SEO integration, enhancing the organization's online presence and media outreach.
PR Specialist
Allison Speer Public Relations
- Coordinated logistics for high-profile fashion events, managing media relations and ensuring smooth execution for brands like Tory Burch and Prada.
- Assisted with press release writing, media relations, and event coordination, contributing to successful PR campaigns that enhanced brand reputation.
- Managed VIP and red carpet events for high-profile clients, including Larry Ellison and Barney's New York, ensuring seamless execution and media coverage.
PR Assistant
NELTUR
- Supported the City Tourist Bureau's communications director in promoting city events and managing media inquiries.
- Facilitated travel arrangements for city guests and traveling artists.
- Hosted media guests at various events, enhancing the city's visibility.
Project History
Transforming Inspired Interiors Through PR & Digital Strategy
https://www.fernandasilva.online/portfolio-collections/my-portfolio/modern-interior-design-showcaseRevamped Inspired Interiors' social media presence by creating original design content and launching a digital showhome event with influencer partnerships and brand sponsorships. This boosted their public profile and increased media coverage.
The firm's initial plan to showcase its Wilmette showhome with Aspire Magazine sponsorship needed a strategic pivot to maximize impact. The challenge was to revamp their social media and adapt the event format to increase reach and engagement.
I overhauled Inspired Interiors' social media by focusing on original designs, reinforcing their brand identity. The physical showhome event was reimagined as a digital experience, allowing for broader audience engagement. To amplify the event's reach, I led an influencer collaboration campaign, partnering with major brands like Moen and Cambria and leveraging Aspire Magazine's platform. Additionally, I developed a comprehensive content calendar for the blog and newsletter, ensuring consistent, high-quality content that aligned with the firm's luxury design.
Media & Communication Showcase for Eric Faro | DNA Method
https://www.fernandasilva.online/portfolio-collections/my-portfolio/media-and-communication-showcase-for-eric-faro-from-dna-methodIncreased viewership by 75% for the YouTube series DNA of Champions by implementing revised strategies—achieving higher engagement levels through organic promotion and effective use of MMA community groups.
The primary challenge was to boost the YouTube series' underwhelming viewership and engagement. Despite Cris Cyborg's significant fan base, the content failed to resonate with the target audience, necessitating a strategic overhaul to meet high expectations.
I introduced a revised production strategy, focusing on creating more relatable and engaging content that aligned with the audience's interests. This included revamping the content format and enhancing pre-production processes, ultimately leading to a significant increase in viewership and audience engagement.
Inclusive Marketing Campaign for STIGMAttraction
https://www.fernandasilva.online/portfolio-collections/my-portfolio/inclusive-marketing-campaign-for-stigmattractionRaised the first round of necessary funds to support the app's development through strategic promotional efforts and compelling messaging.
The project aimed to promote a crowdfunding campaign emphasizing inclusivity and diversity while showcasing the app's unique features. The campaign focused on raising awareness and funding to support the app's development and launch.
Education
Master's Degree in Business Administration (MBA)
University of California, Irvine - Irvine, CA, USA
Bachelor's Degree in Journalism
San Francisco State University - San Francisco, CA, USA
Associate's Degree in Film Production
Universidade Estacio de Sa - Rio de Janeiro, Brazil
Skills
Core
Blogging, Public Relations (PR), Digital Marketing, Social Media, Content Marketing, Email Marketing, Social Media Marketing (SMM), Marketing Strategy, Instagram Marketing, Social Media Strategy, Digital Marketing Strategy, Social Media Management, Content Strategy, Pinterest Marketing, Conversion Rate Optimization (CRO), Copywriting, Social Media Content, Content Creation, Local SEO, Search Engine Optimization (SEO), Organic Social Media, Content Marketing Strategy, Marketing, Marketing Campaigns, Branding, LinkedIn Marketing, TikTok Marketing, Google SEO, Lead Generation, Keyword Research, SEO Keyword Research, On-page SEO, Community Management, Audience Targeting, Brand Strategy, Email Campaigns, Paid Advertising, Organic SEO, SEO Tools, Facebook Ads, Product Marketing, Go-to-market Strategy, Marketing Analytics, Marketing Budgeting, SEO Marketing, Influencer Marketing, A/B Testing
Platforms & Tools
Klaviyo, Mailchimp, Google My Business, YouTube Shorts, HubSpot, Canva, Google Analytics, TikTok, Content Management Systems (CMS)
Business Models
Business to Business (B2B), B2C, B2B, Business to Consumer (B2C)
Technical
Google Search Console
Other
Hootsuite, Shopify, CapCut, Management, Filmmaking, Video Editing, Content Production, Project Management, Press Releases, Video Production, Personal Branding, Facebook, Instagram, Startup Marketing, Video Scripts, Thought Leadership, Luxury Industry, Relationship Building, Brand Awareness, Brand Positioning, Growth Strategy, Digital Strategy, Marketing Channel Strategy, Content Management, Shopify Marketing, Semrush, Copy Editing, Content Writing, Article Writing, News Media, Newsletters, Scriptwriting, Demand Generation, Product Launch, Beauty Products, Launch Strategy, Website Optimization, Direct to Consumer (D2C), Shopify SEO, SEO Copywriting, SEO Writing, eCommerce, Key Performance Indicators (KPIs), Customer Journeys, Agile Project Management, Business Development, Relationship Management, B2B Lead Generation, Outbound Marketing, Customer Acquisition, User Experience (UX), Growth Marketing, Squarespace, Photography, Wellness, Internal Communications, Online Course Design, Production, Trade Marketing, Event Marketing, Event Planning, Crowdfunding, Meta Ads, Marketing Writing, Poetry Writing, Revenue Growth, Sales Growth
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