Gareth Westhead

At Class Technologies, I developed and implemented marketing operations and reporting for a globally distributed team across EMEA, LATAM, and APAC. I was accountable for maintaining seamless integration between Marketo and Salesforce, ensuring data integrity and optimizing marketing workflows.

Key deliverables included building a comprehensive reporting framework that provided pipeline visibility across regions, standardizing lead management processes, and improving campaign performance tracking. I also drove initiatives to enhance data quality, supporting more accurate forecasting and decision-making while collaborating closely with sales teams to align on growth objectives and ensure operational excellence.

RESPONSIBILITIES
• Developing and deploying automation workflows across multiple territories, ensuring localized lead nurturing and personalized engagement.
• Optimizing lead scoring and grading models to enhance lead qualification accuracy.
• Enhancing reporting and analytics dashboards to provide deeper visibility into Pardot performance, enabling continuous campaign improvement.
• Leading a strategic project to organize and streamline assets and files within a client's Pardot instance, improving efficiency, governance, and access for marketing teams.
• Configuring and refining engagement studio programs to automate lead nurturing journeys.
• Establishing best practices and governance frameworks to maintain a clean, scalable, and high-performing Pardot instance.
• Providing training and documentation for marketing teams, ensuring smooth adoption and maximizing the impact of Pardot.

I led the marketing strategy for an eCommerce business specializing in home-use beauty devices, growing revenue and expanding the business internationally. I managed a team of four, driving online marketing efforts across PPC, SEO, email marketing, and conversion optimization. I reported directly to company directors and key investors, identifying opportunities to scale operations and drive revenue growth.

Thanks to my efforts, the company grew revenue from £1 million to £4 million through effective multi-channel marketing strategies. I increased social media reach by 120% and enhanced website conversion rates from 3% to 6%, contributing an additional £500,000 in revenue.

Additionally, I developed a robust reporting suite, enabling £1 million growth in remarketing and saving 20+ hours per month. I launched over 50 new products in collaboration with brand managers, reducing launch time from three days to a day.

I managed digital marketing operations for the human capital management division of a leading software company, responsible for five brands. I also directed a team of five marketing professionals and external agencies, executing lead-generation campaigns across PPC, SEO, social media, and email channels. I allocated a £2 million marketing budget to optimize campaigns and support sales growth. My other achievements include:

• Reducing customer acquisition costs by £300 per customer, accelerating time to profitability from 18 to 7 months.
• Improving lead forecasting accuracy from 40% to over 95%, enhancing resource planning and forecasting.
• Increasing lead-to-sale conversion rate from 14% to 25% through refined lead scoring and sales handoffs.
• Developing and standardizing brand guidelines for three brands, increasing engagement rates by 25%.

I was a leading contributor to a multi-million-pound digital transformation, integrating key business systems with marketing.

I managed four brands in the UK for a leading healthcare brand with a £32,000 monthly budget. My achievements include:

• Leveraging Google Ads and Meta Ads, including meta lead ads, reducing cost per lead from circa £32 to circa £10 through refined targeting and creative testing.
• Launching a new challenger brand to a competitive market and growing from zero leads to over 175 per month in under a year, consistently reducing CPL from over £300 to less than £100.
• Reporting and analysis supported by ongoing recommendations. A recommendation I put forward increased form fill conversion by over 19%.
• Providing guidance and training for the internal team on fully utilizing performance marketing.