Gloria Janek
Verified Expert in Marketing
Marketing Expert
Chicago, IL, United States
Toptal member since September 24, 2024
Gloria is a social media strategist with 12 years of experience driving engagement and ROI for B2B and B2C brands, from startups to Fortune 500. She is skilled in strategy, content creation, community management, and data-driven optimization across major platforms. Her campaigns have boosted follower growth by 120% and engagement rates by 50%. With expertise spanning tech, finance, and consumer goods, Gloria helps businesses achieve social media goals and stand out in today's digital landscape.
Project Highlights
Expertise
- Influencer Marketing
- Marketing
- Social Media
- Social Media Advertising
- Social Media Analytics
- Social Media Management
- Social Media Optimization
- Social Media Strategy
Work Experience
Social Media Director
Yes&
- Increased client social engagement metrics by an average of 42% across platforms through the implementation of data-driven content strategies.
- Revitalized a struggling client's social presence with a comprehensive channel audit and strategy overhaul, resulting in a 67% increase in conversion rate.
- Built organic followership by 78% across client accounts through strategic content calendars and community management best practices.
- Designed and executed effective, strategic social marketing campaigns to further business objectives across diverse clients, collaborating with brand and product marketing teams.
- Established KPI frameworks and reporting systems to track performance, demonstrate clear ROI to clients, and maintain a regular reporting cadence for stakeholders.
- Guided junior team members and external partners in executing social media initiatives, providing strategic counsel to ensure alignment with broader brand objectives.
Social Media Manager
Calix
- Generated $1.6 million in ROI with organic social platforms for a high-growth SaaS brand.
- Drove significant increases in key brand social marketing KPIs YoY, including growing follower count by 127%, page impressions by 115%, post impressions by 33%, and engagement rate by 49% across social media brand channels.
- Led the rollout of a new employee advocacy program and trained 1,000+ employees. Achieved an above-industry average with a 332% growth in organic social content shares, 70 million reached, and an ad value of $204,000 in the 1st year.
Associate Director, Social Media Strategy
Imagination Publishing
- Boosted engagement rates by 75% and the follower base by 50% across all platforms within six months while staying within budget constraints by developing and executing a comprehensive social media strategy.
- Increased the social referral traffic by 150% and conversion rates by 25% while reducing overall marketing costs by 20% after spearheading strategic partnerships with key industry influencers.
- Grew social ROI by 85% and engagement on thought leadership content by 300% by leveraging social intelligence tools to conduct in-depth competitor analysis and audits.
Associate Director, Social Media Strategy
Digitas
- Increased engagement rates by 40% and the follower base by 25% across platforms by developing and implementing data-driven social strategies for multiple clients.
- Led daily community management and sentiment analysis, reducing response time by 60% and improving overall brand sentiment by 35% through proactive engagement and crisis mitigation.
- Created comprehensive monthly analytics reports that identified key trends, leading to strategy pivots that boosted social ROI by 50% and content performance by 75%.
- Enhanced team efficiency by 30% and client satisfaction scores by 25% by managing and mentoring a team of junior members and streamlining processes for editorial calendars and measurement insights.
Project History
Amoco Relaunch | Social Media Strategy
https://docs.google.com/presentation/d/1LKagkWcmOBXTkA5IBIzojPraUbgDTQzEAXLK7sZSygg/edit?usp=sharingSpearheaded the social media strategy development for the Amoco brand relaunch—boosting brand mentions by 200%, the follower base by 150%, and engagement rates by 50% within the 1st three months.
KEY COMPONENTS
• Developed platform-specific content strategies for Facebook, Instagram, and Twitter.
• Created a nostalgic yet modern visual identity for social channels.
• Implemented an influencer campaign to drive brand awareness and engagement.
• Designed and executed a user-generated content (UGC) campaign to encourage customer interaction.
• Established KPIs and a reporting framework to measure launch success.
TDAI and Schwab Advisor Services | Competitive Audit
https://docs.google.com/presentation/d/1pkRG-_KeqiKaiWA-ANDCPXlPWImeuht9/edit?usp=sharing&ouid=111978631661581814406&rtpof=true&sd=trueDrove the competitive audit of TDAI and Schwab Advisor Services—uncovering three critical gaps in the client's social strategy—and provided recommendations that increased engagement rates by 40% and advisor acquisitions by 25% within six months.
ROLE
• Analyzed content strategy, engagement rates, and audience growth metrics.
• Evaluated digital marketing tactics and advisor-focused campaigns.
• Identified key differentiators and market positioning.
• Conducted social listening to gauge advisor sentiment and pain points.
The audit uncovered three critical gaps in our client's social media strategy and three untapped opportunities. I developed a comprehensive set of recommendations, including:
• An employee advocacy program focusing on thought leadership and ambassador program promotion.
• A broadened ambassador content library and focus on community building with live events and UGC programs.
• The implementation of an incentivization program for ambassadors.
These recommendations were implemented over six months, improving social media engagement by 40% and advisor acquisitions by 25%. The project was crucial in reshaping our client's digital strategy, significantly improving their market positioning in the advisor services sector.
Calix ConneXions | 2023 Social Media Report
https://drive.google.com/file/d/1t4YXHpECA7lp_QdSlO_k4O8N6RrNAXiy/view?usp=sharingLed the social media strategy of the company's flagship event, ConneXions—growing total impressions compared to the previous year by 23%, total mentions by 69%, and engagement rates across all platforms by 52%—achieving an ROI of $133,000.
ROLE
• Developed a multiplatform content strategy.
• Created a social media content calendar for pre-event, live, and post-event coverage.
• Designed and implemented a branded hashtag campaign.
• Coordinated with speakers and partners to amplify social reach.
• Managed a team of live tweeters and social media managers during the event.
• Implemented a UGC strategy to boost engagement.
• Set up and managed a social media command center for real-time monitoring and response.
• Leveraged paid social ads to extend reach and drive registrations.
The strategy successfully increased event visibility, fostered community engagement, and significantly improved content distribution metrics. This contributed to record-breaking attendance and positioned the company as an industry thought leader.
Education
Bachelor's Degree in International Relations
Northern Michigan University - Marquette, MI, USA
Skills
Core
Marketing, Social Media, Organic Social Media, Influencer Marketing, Content, Social Media Design, Social Media Strategy, Social Media Management, Social Media Analytics, Social Media Content, Social Media Platforms, Social Media Optimization, Social Media Marketing (SMM), Social Media Campaigns, Marketing Analytics, Content Creation, Pinterest, Digital Marketing, Social Media Advertising
Platforms & Tools
LinkedIn Profiles, TikTok, Canva
Other
Hootsuite, Sprinklr, Sprout Social, Internal Communications, Creative Design, Data, Events, Analytics, Community Growth, Social Media Engagement, Social Media Video Marketing, Social Listening, Instagram, YouTube, Brandwatch, Paid Media, Corporate Communications, B2B Partnerships, Event Planning, Video Editing, Graphic Design, Twitch
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