Gourav Kalbalia, Marketing Expert in Bengaluru, Karnataka, India
Gourav is available for hire
Hire Gourav

Gourav Kalbalia

Verified Expert  in Marketing

Bio

Gourav is a seasoned full-stack digital marketing expert with 7+ years of experience in B2C and B2B solutions. He has a proven track record of driving significant growth for eCommerce, gaming, edtech, and SaaS products through meticulous planning and strategic execution. Passionate about emerging tech trends, Gourav excels in performance campaigns, lead generation, and cross-functional collaboration, delivering impactful results and sustainable long-term growth.

Project Highlights

App Download Campaign for Gaming Company
Scaled an app to 250,000+ users in three months while scaling the partner app acquisition to 10,000 within six months.
Lead Generation Campaign
Reduced the cost per lead (CPL) from 120 to 80 Indian rupees and scaled daily lead generation from 100 to 800 via Facebook Ads.
YouTube Channel Growth
Led content creation and optimization for an edtech YouTube channel, improving search rankings and visibility.

Expertise

  • Account-based Marketing (ABM)
  • B2B Marketing
  • Content Marketing Strategy
  • Demand Generation
  • Email Marketing
  • Google Ads
  • LinkedIn Marketing
  • SaaS Product Marketing

Work Experience

Product Marketing Manager

2021 - 2024
Artwork Flow
  • Debuted Artwork Flow on Product Hunt, obtaining second place in the "product of the day" list, with 1,500+ votes and 200+ signups in the first week.
  • Led GTM and demand generation strategies, growing B2B revenue significantly in two years.
  • Expanded content creation and SEO efforts to increase organic website visitors from 4,000 monthly to 38,000 in three years.
  • Built social trust and authority for SMB and enterprise sales through G2 and Capterra reviews and badges.
  • Optimized 3rd-party listing referrals and direct traffic.

Marketing Consultant

2020 - 2021
The/Nudge Foundation
  • Led marketing and digital outreach efforts across three impact streams, strengthening branding, program visibility, and positioning.
  • Managed end-to-end marketing campaigns for several programs, including The/Nudge Incubator, the IAF fellowship, and the Cisco Agri Challenge.
  • Fostered marketing partnerships to drive influencer-led growth and optimize spending across channels.
  • Reduced customer acquisition cost (CAC) on multiple channels by 30-35%.
  • Improved program visibility via SEO and email outreach campaigns, ultimately contributing to 40% of website traffic.

Product Growth and Marketing Manager

2019 - 2020
Gaming Panda
  • Led marketing campaigns for Gaming Panda, an AI-led gaming assistant, enhancing app store optimization (ASO) and growing partner acquisition from zero to 10,000.
  • Scaled the app to over 200,000 users in six months.
  • Implemented the AARRR framework throughout the product lifecycle to boost adoption and developed engaging content to drive app usage and promote new features.
  • Managed B2B and B2C partner channels and ran ad campaigns on Google and Facebook through influencer marketing, successfully reducing CAC to 10.90 INR and generating 250,000 Indian rupees in revenue within six months.

Co-founder and Head of Growth

2018 - 2020
SingleDigit
  • Scaled SingleDigit from zero to 150 paid enrollment participants across four offline-online centers across Rajasthan and Jharkhand.
  • Expanded and promoted existing and new franchise deals.
  • Scaled SingleDigit's YouTube channel organically from zero to 1+ million video views and 15,000+ subscribers in 15 months.

Project History

App Download Campaign for Gaming Company

https://play.google.com/store/apps/details?id=com.zutawa.gamingpanda&hl=en_IN

Scaled an app to 250,000+ users in three months while scaling the partner app acquisition to 10,000 within six months.

This project involved leading marketing campaigns for Gaming Panda, an AI-led gaming assistant. I enhanced ASO and grew partner acquisition from zero to 10,000. As a result of my efforts, the app won over 200,000 users in six months. In addition, I implemented an AARRR framework throughout the product lifecycle to boost adoption.

Lead Generation Campaign

Reduced the cost per lead (CPL) from 120 to 80 Indian rupees and scaled daily lead generation from 100 to 800 via Facebook Ads.

I successfully reduced the CPL from 120 to 80 Indian rupees and scaled daily lead generation via Facebook Ads from 100 to 800. Additionally, marketing partnerships driving influencer-led growth and optimizing paid spending across multiple channels led to a 30% reduction in the CPL.

Digital Adoption and Lead Generation for SMB

Led a team of 12 colleagues to drive an SMB, generating $1 million in revenue.

I led a team of 12 colleagues to grow an SMB, generating $1 million in revenue by building a robust digital presence and executing multi-channel lead generation campaigns across Google Ads, LinkedIn Ads, and Craigslist.

YouTube Channel Growth

https://www.youtube.com/@singleDigit/

Led content creation and optimization for an edtech YouTube channel, improving search rankings and visibility.

This project involved leading content creation and optimization efforts for an edtech YouTube channel, enhancing its digital presence and boosting video visibility through search rank improvements. I scaled the channel to over one million views in one year, growing the subscriber base to over 15,000 users. I focused on strategic content scaling to drive engagement and audience growth across the platform.

Healthcare Payers & Providers

Collaborated with PCC to refine campaign strategies, set up Google Ads, research healthcare keywords, develop segmented audiences, and manage A&P and lead generation campaigns.

I collaborated with stakeholders across PCC to refine and optimize campaign strategies, ensuring alignment with overall business objectives. Also, I set up new campaigns on Google Ads, focusing on thorough keyword research related to healthcare and claims. Further, I developed segmented audiences for more precise targeting and effective outreach.

Additionally, I crafted compelling ad copies and messaging to enhance campaign engagement. I managed Acute and Payer (A&P) campaigns and led generation efforts, aiming to drive measurable results and increase conversions.

Education

2013 - 2017

Bachelor's Degree in Computer Science and Mathematics

University of Delhi - New Delhi, India

Certifications

OCTOBER 2024 - PRESENT

Inbound Marketing Certified

HubSpot Academy

SEPTEMBER 2022 - PRESENT

Growth Marketing

GrowthX

SEPTEMBER 2020 - PRESENT

Product Management: Building a Product Roadmap

LinkedIn

JUNE 2020 - PRESENT

Introduction to Marketing

Wharton School, University of Pennsylvania | via Coursera

MARCH 2020 - PRESENT

eCommerce Analytics: From Data to Decisions

Google Analytics Academy

Skills

Core

Marketing, Digital Marketing, Google Ads, Facebook Ads, Social Media Marketing (SMM), Email Marketing, Digital Marketing Strategy, LinkedIn Marketing, Content Marketing Strategy, Product Marketing, Marketing Strategy, Go-to-market Strategy, Marketing Leadership, Influencer Marketing, Ad Campaigns, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Lead Generation, LinkedIn Ads, Paid Advertising, Content Marketing, Google SEO, Marketing Campaigns, Social Media Management, Google Advertising, Return on Ad Spend (ROAS), Facebook Marketing, Pay-per-Click (PPC), Marketing Budget Management, Local SEO, Campaign Management, Account-based Marketing (ABM), Performance Marketing, Branding, YouTube Ads, Marketing Analytics, Search Engine Marketing (SEM), Content Strategy, Marketing Operations, Google Paid Ads, Audience Targeting, SEO Marketing, SEO Backlinking, SEO Audits, Marketing Technology (MarTech), Copywriting, SEO Content, Link Building, Brand Marketing, Brand Strategy, Email Campaigns, Digital Advertising, Media Buying, Affiliate Marketing, Landing Pages, Email Marketing Automation, Google Tag Manager, Product Positioning, Social Media Content, Social Media, Content Creation, Social Media Strategy, TikTok Ads, Cold Emailing, A/B Testing, Growth Hacking, Market Research & Analysis, Ads, Organic Social Media, Generative Artificial Intelligence (GenAI), Instagram Marketing, Marketing Automation, Funnel Marketing, Funnel Optimization, SMS Marketing, Reddit Ads, Sales, Advertising Campaigns, Inbound Marketing, Keyword Research, AI Marketing, Strategic Marketing, SEO Tools, TV Advertising, Omnichannel Marketing, Public Relations (PR)

Platforms & Tools

Google Analytics, Instagram Ads, HubSpot, HubSpot Marketing Hub, Content Management Systems (CMS), LinkedIn Profiles

Business Models

SaaS Product Marketing, B2B, SaaS, Business to Business (B2B), Market Positioning

Other

B2B Marketing, Growth Marketing, Product Growth, Demand Generation, Customer Acquisition, Paid Media, Meta Ads, Lifetime Value (LTV), Advertising, Growth Strategy, Ad Optimization, App Growth, Marketing Management, Quantitative Research, Research, User Research, Organic Content Marketing, Revenue Growth, YouTube SEO, Paid Search, Enterprise SEO, Value Proposition, Hotjar, Microsoft clarity, Customer Journeys, MarTech Solutions, B2B Lead Generation, Websites, Engagement Strategy, Technical SEO, Website Audits, Management Consulting, Media Planning, Vendor Management, Audience Segmentation, Email Marketing Strategy, Pixel, Web Content, Go-to-market Plans, Launch Strategy, Blog Posting, Sales Funnel, Facebook, YouTube, Instagram, Influencers, Sales Growth, Brand Awareness, Reports, Communication, Event Marketing, Lead Nurturing, Digital Media, Webflow, Brand Building, Product Analytics, Web Analytics, Apollo, Outbound Marketing, Marketing Attribution, Marketing ROI Optimization, Startups, Gaming, Gaming Platforms, X (formerly Twitter), Executive Coaching, Presentations, Market Research, SaaS Sales, Analytics, Marketing Plans, Online Sales, Shopify, Brand Positioning, Outreach, Advertising Copy, Social Media Video Marketing, Zapier, Big Data, Critical Thinking, Direct Mail, PPC Campaign Management, Social Ad Design, Content Writing, Sales Pages, Competitive Strategy, Sales Promotion, Content Optimization, Global SEO, Marketing Program Management, Email Delivery, Wix, Website Management, User Personas, User Retention, Monetization Models, Referrals, Computer Engineering, Information Technology, Growth Marketing Product Manager, Mathematics, Thought Leadership, AppsFlyer, Partnerships, Fundraising, Strategy, Revenue & Expense Projections, YouTube Marketing, Firebase, Google Play Store, Computer Science, Customer Acquisition Cost (CAC), Blogs, Healthcare, 6sense, Over-the-top Content (OTT), Streaming, Kickstarter, eCommerce, Digital PR, Personal Branding

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring