Jake Aquilina
Verified Expert in Marketing
Marketing Expert
Ħaż-Żabbar, Malta
Toptal member since February 14, 2024
Jake is a seasoned content specialist with a rich background in data journalism, Web3 marketing, and SEO content management. He has delivered projects for Interlock (Web3 cybersecurity), YouHodler (crypto exchange), and Eurostat (EU data). As the founder of Interlock Academy, a Web3 cybersecurity blog, he significantly boosted organic growth and online engagement, increasing month-on-month organic search traffic growth by 20% and gaining 50,000+ new X followers for Interlock in just over a year.
Project Highlights
Expertise
Work Experience
Data Editor | Journalist
Eurostat
- Drafted, published, and disseminated articles based on Eurostat data.
- Coordinated visuals and copy with graphic designers and the social media team.
- Conducted editorial planning and content research and prepared content briefs for new content. Used AI platforms like Jasper to aid my research, analyze data, and automate tasks.
Copywriting Expert
SIA ABC MOBILE IT
- Wrote internal copy for a fintech company for onboarding purposes and potential investors.
- Rewrote the landing page copy so that clients could understand the product better.
- Worked on the product definition and wrote the product documentation.
Content Manager
Interlock
- Founded and launched Interlock Academy to bridge the knowledge gap in Web3, wrote 50+ articles to demystify cybersecurity for Web3 and AI marketing, and achieved 20-30% month-on-month organic growth in search traffic.
- Played a key role in creating and introducing the branding of Bouncer, an AI threat detection bot for Discord communities, enhancing safety for over 50,000 users.
- Assisted with a growth marketing campaign for ThreatSlayer, a security browser extension, increasing downloads from a few hundred to over 30,000 and growing the Twitter account with over 50,000 new followers.
- Authored a comprehensive white paper outlining Interlock's mission and solutions, effectively communicating complex cybersecurity concepts to stakeholders.
Project History
Interlock Academy: Web3 Security Blog
https://www.interlock.network/blogFounded Interlock Academy, a Web3 cybersecurity blog, and quickly expanded its reach.
Personifying Bouncer: Cybersecurity Bot
https://www.interlock.network/bouncerCreated a person in Bouncer, a bot that doesn't allow users to crash their Discord parties and keeps parties going by blocking any malicious actors.
ThreatSlayer Launch: Cybersecurity Browser Extension
https://www.interlock.network/threat-slayerLed the content marketing efforts for ThreatSlayer, the browser extension that blocks scams and rewards users with crypto for sharing data (Beta).
Education
Master's Degree in English (English, Culture, and the Media)
University of Malta - Malta, EU
Bachelor's Degree in English
University of Malta - Malta, EU
Certifications
Demystifying Web3: From Blockchain to AI and Beyond
eSkills Malta Foundation
Semrush SEO Toolkit
Semrush Academy
Content Marketing and SEO Fundamentals
Semrush Academy
Content Led SEO
Semrush
Skills
Core
Content, Writing & Editing, Content Marketing, Content Strategy, SEO Tools, Product Marketing, SEO, Digital Marketing Product Management, Brand Marketing, Content Creation, GTM Marketing, CRO, WordPress SEO, SEO Content, Copywriting, AI Marketing
Technical
Web3
Platforms & Tools
Content Management Systems (CMS), Google Analytics, Jasper
Other
Research, Content Writing, English, Journalism, Web Content, Copy Editing, Growth Marketing, Semrush, Blockchain, Blockchain & Cryptocurrency, Crypto, Cryptocurrency, Data, Content Management, Ebooks, Brand Identity Design, Brand Positioning, Thought Leadership, Technical Writing, X (formerly Twitter) Development, Landing Page Optimization, Artificial Intelligence, Data Analysis, Cybersecurity, Technology, Content Research, Real Estate Marketing, Ebook Writing
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