Jake Madoff
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since November 17, 2022
Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.
Project Highlights
Expertise
Work Experience
Head of Marketing | Fractional CMO
Existing Conditions Surveys
- Ran ads on Google and Meta, increasing spending by 25% and decreasing blended CPL by 18%.
- Launched Meta as a new channel, which performed on par with Google.
- Handled marketing collateral development, including creating an ad creative scorecard, which increased CTR by up to 30%.
Director of Growth Marketing
Sealed
- Owned campaign management, performance marketing, and omnichannel paid media of $1 million annually across Meta, Google, YouTube, TikTok, Nextdoor, Taboola, OTT, SEO, and ASO.
- Leveraged brand positioning strategies tailored to personas, optimizing the brand's tone of voice, campaign structure, and ad creative strategy, and conducted audience-level A/B testing to improve B2C customer acquisition cost (CAC) by 36%.
- Enhanced eCommerce SEO strategies and leveraged Mixpanel analytics for ad optimization. Diversified remarketing, paid media channels, and creative ad mix, including outdoor advertising, to meet growth targets.
Head of Growth Marketing | Fractional CMO
Imperia Caviar
- Increased the year-over-year budget by 40% while maintaining CPA and ROAS.
- Built Performance Max campaigns via Google Ads that helped to scale spend by 30% for that channel year-over-year.
- Oversaw creative strategy and testing and streamlined an ad creative process so that a new, optimized creative could be uploaded bi-weekly. Handled Shopify SEO.
Growth Marketing Manager
Bespoke Post
- Co-led B2C digital paid acquisition efforts for campaign strategy, management, tracking, and optimization across multiple social platforms and sponsored media, focusing on exceeding CPA, ROI, and conversion performance goals.
- Managed $1+ million in monthly ad spend and performance marketing in all channels, grew the subscriber base by 125%, and met or exceeded CPA, ROI, and revenue per subscriber goals for five straight quarters in under two years.
- Included Google Ads, YouTube Ads, Spotify Ads, Facebook, Taboola, Microsoft Advertising, Amazon Marketing, Instagram marketing, Instagram growth strategies, Pinterest marketing, and programmatic advertising in social media campaigns.
- Introduced four new growth channels that became evergreen and managed two PPC agencies while conducting campaign planning and execution.
- Used Reddit Ads to help scale our growth marketing and become one of our top acquisition channels after six months.
Co-founder, Growth Marketing and Product
TradeMade
- Co-founded an award-winning trade-and-barter iOS app with recognition from mindbodygreen, AM New York, and Earth911.
- Increased product-wide visibility and user growth by over 600% in the first year through cohesive startup marketing and brand strategy, including inbound marketing, SEM, SEO, paid social, brand collaborations, and outdoor advertising.
- Created and managed paid media and performance marketing campaigns utilizing my eCommerce marketing skills across Facebook, Instagram, Google Search, YouTube, and SEO.
Project History
DTC and B2B Real Estate Services
https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased leads through paid social and paid search media.
DTC and B2B eCommerce for Dental Supplies
https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased online purchases at a profitable ROAS through growth marketing and CRO.
B2C Personal and Business Coaching Services
https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased leads through paid social, paid search, affiliate marketing, and CRO.
B2C Financial Services
https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased traffic and lead generation through SEO and paid social.
Education
Bachelor's Degree in Economics
New York University - New York, NY, USA
Certifications
Facebook Certified Planning Professional
Meta
Google Adwords Certification
Skills
Core
Google Ads, SEM, Facebook Ads, Facebook Marketing, Instagram Management, SEO Auditing, Growth Hacking, SEO Tools, Google SEO, Google Tag Manager, LinkedIn Campaign Marketing, Google Advertising, Marketing Design, B2C Marketing, SEO, Digital Marketing Product Management, Digital Marketing Strategy, Customer Segmentation, SEO, Audience Targeting, Market Research & Analysis, Branding, Inbound Marketing, Paid Advertising, Advertising Campaigns, Digital Advertising, TikTok Ads, GTM Marketing, App Store Optimization (ASO), CRO, Marketing Strategy, Campaign Management, PPC Advertising, Lead Generation, A/B Testing, Creative Advertising, Performance Marketing, Marketing Analytics, Social Media Marketing, Funnel Marketing, Content Marketing, App Store Marketing, Marketing Budgeting, Social Media Advertising, Display Advertising, YouTube Ads, Facebook Video Ads, Social Media Strategy, Ad Campaigns, Media Buying, Affiliate Marketing, SEO Backlinking, On-page SEO, Off-page SEO, Pinterest Marketing, Apple Search Ads, SEO Content, Influencer Marketing, Email Marketing, Brand Strategists, Marketing Collateral Development, ASO, Instagram Growth, Reddit Ads
Platforms & Tools
Asana, Google Analytics, Mixpanel, Facebook Ads Manager, Instagram Ads, Google Data Studio, Google Ad Manager, Bing Ads, Amazon SEO, Meta Platform, TikTok, Advertising Tools & Platforms, Google Analytics 4 (GA4), Amazon Advertising, Triple Whale, HubSpot API
Business Models
SaaS, Business to Consumer (B2C), Business to Business (B2B), B2B Design
Technical
GSC
Other
Slack Development, Growth Marketing, Google Shopping, Semrush, B2B Marketing Strategy, WordPress Development, E-commerce marketing, Subscriptions, Data Science, Product Growth, Lead Marketing, Demand Generation, Advertising Management, Business Strategy, Leads, Amazon, Web Analytics, Launch Strategy, Attribution, Growth Strategy, Conversion, Edtech Design, Conversion Rate, Reporting, Fintech Development, Direct to Consumer (D2C), YouTube Marketing, Startup Development, UX Development, Mobile App Design, Budgeting Consulting, Paid Search, Digital Asset Management, Marketing Analytics, Customer Acquisition Cost (CAC), Dashboard, Key Performance Indicators (KPIs), Shopify, APIs, Healthcare App Design, Healthcare Services, eCommerce SEO, Ad Optimization, Customer Acquisition, Outbound Marketing, Paid Media, Brand Positioning, Microsoft Advertising, Shopify SEO, Marketing Campaign Planning, Tone of Voice, Outdoor Advertising, Spotify Ads, Programmatic Advertising, Remarketing, Startup Marketing, Web Development, Yahoo Ads, Google AdSense, Radio Advertising, Real Estate Marketing, SurveyMonkey, Amazon Seller Central
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