Jake Madoff, Marketing Expert in New York, NY, United States
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Jake Madoff

Verified Expert  in Marketing

Marketing Expert

Location
New York, NY, United States
Toptal Member Since
November 17, 2022

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Project Highlights

DTC and B2B Real Estate Services
Increased leads through paid social and paid search media.
DTC and B2B eCommerce for Dental Supplies
Increased online purchases at a profitable ROAS through growth marketing and CRO.
B2C Personal and Business Coaching Services
Increased leads through paid social, paid search, affiliate marketing, and CRO.

Expertise

Work Experience

Head of Marketing | Fractional CMO

2022 - 2024
Existing Conditions Surveys
  • Ran ads on Google and Meta, increasing spending by 25% and decreasing blended CPL by 18%.
  • Launched Meta as a new channel, which performed on par with Google.
  • Handled marketing collateral development, including creating an ad creative scorecard, which increased CTR by up to 30%.

Director of Growth Marketing

2021 - 2023
Sealed
  • Owned campaign management, performance marketing, and omnichannel paid media of $1 million annually across Meta, Google, YouTube, TikTok, Nextdoor, Taboola, OTT, SEO, and ASO.
  • Leveraged brand positioning strategies tailored to personas, optimizing the brand's tone of voice, campaign structure, and ad creative strategy, and conducted audience-level A/B testing to improve B2C customer acquisition cost (CAC) by 36%.
  • Enhanced eCommerce SEO strategies and leveraged Mixpanel analytics for ad optimization. Diversified remarketing, paid media channels, and creative ad mix, including outdoor advertising, to meet growth targets.

Head of Growth Marketing | Fractional CMO

2021 - 2022
Imperia Caviar
  • Increased the year-over-year budget by 40% while maintaining CPA and ROAS.
  • Built Performance Max campaigns via Google Ads that helped to scale spend by 30% for that channel year-over-year.
  • Oversaw creative strategy and testing and streamlined an ad creative process so that a new, optimized creative could be uploaded bi-weekly. Handled Shopify SEO.

Growth Marketing Manager

2017 - 2021
Bespoke Post
  • Co-led B2C digital paid acquisition efforts for campaign strategy, management, tracking, and optimization across multiple social platforms and sponsored media, focusing on exceeding CPA, ROI, and conversion performance goals.
  • Managed $1+ million in monthly ad spend and performance marketing in all channels, grew the subscriber base by 125%, and met or exceeded CPA, ROI, and revenue per subscriber goals for five straight quarters in under two years.
  • Included Google Ads, YouTube Ads, Spotify Ads, Facebook, Taboola, Microsoft Advertising, Amazon Marketing, Instagram marketing, Instagram growth strategies, Pinterest marketing, and programmatic advertising in social media campaigns.
  • Introduced four new growth channels that became evergreen and managed two PPC agencies while conducting campaign planning and execution.
  • Used Reddit Ads to help scale our growth marketing and become one of our top acquisition channels after six months.

Co-founder, Growth Marketing and Product

2015 - 2017
TradeMade
  • Co-founded an award-winning trade-and-barter iOS app with recognition from mindbodygreen, AM New York, and Earth911.
  • Increased product-wide visibility and user growth by over 600% in the first year through cohesive startup marketing and brand strategy, including inbound marketing, SEM, SEO, paid social, brand collaborations, and outdoor advertising.
  • Created and managed paid media and performance marketing campaigns utilizing my eCommerce marketing skills across Facebook, Instagram, Google Search, YouTube, and SEO.

DTC and B2B Real Estate Services

https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdf

Increased leads through paid social and paid search media.

Built an effective B2C lead generation strategy for Keith's business by targeting specific audiences on Facebook, pointing qualified and interested leads to his eBook, and converting them with an optimized landing page.

DTC and B2B eCommerce for Dental Supplies

https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdf

Increased online purchases at a profitable ROAS through growth marketing and CRO.

For this project, I planned to strategize and create new, relevant, and conversion-optimized ad copy, build segmented audiences based on specific keyword themes and match types, and run a series of A/B tests at the bid, keyword, and ad copy levels. By month two, the media plan was generating a ROAS above $4 at a strong volume.

B2C Personal and Business Coaching Services

https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdf

Increased leads through paid social, paid search, affiliate marketing, and CRO.

Shana is a professional business coach who came to me with the idea of creating a LinkedIn campaign. After looking at her goals and available options, I determined that a Facebook campaign would give her a higher chance of success with a lower cost per lead and a broader reach.

B2C Financial Services

https://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdf

Increased traffic and lead generation through SEO and paid social.

I started this project by getting on a call with Brad, an entrepreneur, author, speaker, attorney, and coach specializing in the transfer of closely held businesses, to better understand his goals and what he was ultimately looking for. After talking to Brad, it became clear that an SEO audit would be the most effective first step with a few simple SEO changes based on our findings. He also needed a custom analytics dashboard to easily understand the B2C traffic coming to his website and glean valuable insights.
2012 - 2015

Bachelor's Degree in Economics

New York University - New York, NY, USA

MARCH 2017 - PRESENT

Facebook Certified Planning Professional

Meta

MARCH 2017 - PRESENT

Google Adwords Certification

Google

Core

Google Ads, Search Engine Marketing (SEM), Google AdWords, Facebook Ads, Facebook Marketing, Instagram Marketing, SEO Audits, Growth Hacking, SEO Tools, Google SEO, Google Tag Manager, LinkedIn Marketing, Google Advertising, Marketing, B2C Marketing, SEO Marketing, Digital Marketing, Digital Marketing Strategy, Customer Segmentation, Search Engine Optimization (SEO), Audience Targeting, Market Research & Analysis, Branding, Inbound Marketing, Paid Advertising, Advertising Campaigns, Digital Advertising, TikTok Ads, Go-to-market Strategy, App Store Optimization (ASO), Conversion Rate Optimization (CRO), Marketing Strategy, Campaign Management, Pay-per-Click (PPC), Lead Generation, A/B Testing, Creative Advertising, Performance Marketing, Marketing Analytics, Social Media Marketing (SMM), Funnel Marketing, Content Marketing, App Store Marketing, Marketing Budgeting, Social Media Advertising, Display Advertising, YouTube Ads, Facebook Video Ads, Social Media Strategy, Ad Campaigns, Media Buying, Affiliate Marketing, SEO Backlinking, On-page SEO, Off-page SEO, Pinterest Marketing, Apple Search Ads, SEO Content, Influencer Marketing, Email Marketing, Brand Strategy, Marketing Collateral Development, ASO, Instagram Growth, Reddit Ads

Platforms & Tools

Asana, Google Analytics, Mixpanel, Facebook Ads Manager, Instagram Ads, Google Data Studio, Google Ad Manager, Bing Ads, Amazon SEO, Meta Platform, TikTok, Advertising Tools & Platforms, Google Analytics 4, Amazon Advertising, Triple Whale, HubSpot Marketing Hub

Technical

Google Search Console

Business Models

SaaS, Business to Consumer (B2C), Business to Business (B2B), B2B

Other

Slack, Growth Marketing, Google Shopping, Semrush, B2B Lead Generation, WordPress, eCommerce, Subscriptions, Data Analytics, Product Growth, Lead Marketing, Demand Generation, Advertising, Business Strategy, Leads, Amazon, Web Analytics, Launch Strategy, Marketing Attribution, Growth Strategy, Conversion, Edtech Design, Conversion Rate, Reporting, Fintech, Direct to Consumer (D2C), YouTube, Startups, Personas, Mobile User Acquisition, Budgeting, Paid Search, Digital Asset Management, Analytics, Customer Acquisition Cost (CAC), Dashboards, Key Performance Indicators (KPIs), Shopify, APIs, Healthcare, Healthcare Services, eCommerce SEO, Ad Optimization, Customer Acquisition, Outbound Marketing, Paid Media, Brand Positioning, Microsoft Advertising, Shopify SEO, Campaign Planning, Tone of Voice, Outdoor Advertising, Spotify Ads, Programmatic Advertising, Remarketing, Startup Marketing, Web Trends, Yahoo Ads, Google AdSense, Radio Advertising, Real Estate Marketing, SurveyMonkey, Amazon Seller Central

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