Jeannine Betts, Marketing Expert in Laval, QC, Canada
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Jeannine Betts

Verified Expert  in Marketing

Marketing Expert

Laval, QC, Canada
Toptal Member Since
April 16, 2024

Jeannine is a visionary entrepreneur with a rich background in SEO, sales, and digital marketing. Her creative approach to problem-solving and passion for driving business growth ensure transformative results for her clients. She exceeds expectations, surpassing a sales pipeline target by 170% at OpenText and overachieving quotas by 145% at Cornerstone OnDemand. Jeannine's proven track record of excellence and expertise in high-ticket affiliate marketing makes her an invaluable asset.

Project Highlights

Social Media Earnings Increased From 1,500 to 10,000 Monthly
Transformed Anthony's social media presence, enabling him to attract high-quality leads and drastically improve his financial situation.
ROI in Only Three Months
Implemented a tailored social media marketing strategy for Samragnee's personal brand, resulting in a rapid return on investment within just three months.
3% Customer Acquisition Increase for a 6-figure Financial Services Firm
Crafted compelling blog articles for a prestigious financial services brand boasting an impressive domain ranking of 85.


Work Experience

Principal Enterprise Executive Relationship Manager

2021 - PRESENT
  • Enhanced a six-figure book of business across the USA, Canada, Mexico, and Europe through data-driven insights for compliance and change management.
  • Spearheaded the planning of a groundbreaking diversity, equity, and inclusion event for Amplify in Toronto, uniting clients and a major strategic partner to delve into integrating these crucial principles across organizational cultures.
  • Expanded the reference program to include global customers. Secured stakeholder support and demonstrated the value of partnerships through effective resource management practices, paving the way for increased advocacy and brand credibility.


2018 - PRESENT
Jeannine's Advice
  • Boosted Facebook engagement by 30% in 3 months via strategic content planning and audience interaction. Raised brand visibility by 50% through consistent educational content, positioning as a makeup and mindset authority.
  • Achieved 40% audience growth among female entrepreneurs aged 24-44, expanding client base. Improved audience retention by 20% with micro earning content, enhancing engagement.
  • Enhanced networking with 5-10 daily friend requests and 25-50 follows, resulting in 60% more connections.
  • Optimized content strategy for 25% increased reach and 15% higher engagement, driving visibility. Maintained consistent personal brand across platforms for enhanced credibility and trust.
  • Maintained a consistent personal brand across all social media platforms, ensuring alignment with audience expectations and values, leading to enhanced brand credibility and trustworthiness.
  • Analyzed and optimized content strategy based on engagement analytics, resulting in a 25% increase in post reach and a 15% boost in post engagement rate, driving higher visibility and interaction with the target audience.

Client Executive

2017 - 2021
Cornerstone OnDemand
  • Overachieved my quota of USD 800,000 by 145% in 2020 with a book of business across Canada through account-based marketing and relationship-building campaigns.
  • Featured new product acquisitions to existing clients and tied them to their business goals.
  • Achieved 90% of the USD 800,000 quota in 2019 despite ongoing challenges in the local market through alliance marketing partnerships and lead-generation referrals from consulting partners in the territory.
  • Sold the first multi-suite deal in 2017 to a national construction company in Canada through multiple onsite meetings with VPs to explain the solution's value and why adding the entire suite was a better strategic outcome for their goals.

Senior Account Development Representative

2016 - 2017
  • Surpassed the sales pipeline target in my assigned territory by 170% through an account-based marketing campaign and cold-calling targeted businesses.
  • Exceeded the sales quota in the first 90 days by over 200% through an account-based marketing strategy with outbound sales representation and providing qualified leads.
  • Ranked as one of the top three representatives in North America among 65 others and was invited to share success strategies with peers on nuances of cold calling and how to secure a lead.

Vice President and Managing Director

2014 - 2015
The Sales Effect
  • Developed short and long-term sales strategies. Conducted thorough market research to identify opportunities and threats. Analyzed competitors' strategies to capitalize on market gaps.
  • Provided one-on-one coaching to address individual strengths and areas for improvement. Encouraged team collaboration to share successful selling strategies and tactics.
  • Retained clients with an annual spend of over 100,000 in marketing services. Conducted regular check-ins to assess client satisfaction and identify areas for improvement.

Inside Sales Account Manager

2013 - 2014
  • Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
  • Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
  • Built a sales pipeline of 500K through account-based marketing, email marketing, cold calling, and event marketing with field sales.

Managing Director

2011 - 2013
The Sales Effect
  • Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
  • Supervised the day-to-day operations of marketing programs. Provided weekly accountability metrics to clients on lead generation programs based on cold calling.
  • Built a sales pipeline of over 3 million for key clients in the manufacturing industry. Cold-called air compressor facilities all over the US and Canada to secure 50 qualified monthly meetings.

Social Media Earnings Increased From 1,500 to 10,000 Monthly

Transformed Anthony's social media presence, enabling him to attract high-quality leads and drastically improve his financial situation.

When Anthony first approached me, he was experiencing significant difficulties in leveraging social media to attract clients for his insurance business. He lacked confidence on camera and was unable to generate meaningful leads, leading to frustration and financial strain for his family.

Through personalized coaching and guidance, I worked closely with Anthony to address his challenges head-on. We focused on building his confidence and refining his message to resonate with his target audience. I provided him with practical strategies for creating engaging content and establishing a strong online presence.

The transformation in Anthony's social media presence was remarkable. He went from feeling anxious and uncertain on camera to exuding confidence and professionalism. As a result of his improved skills and newfound clarity in his marketing approach, Anthony began attracting high-quality leads consistently. Business owners sought him out for insurance policies, recognizing his expertise and credibility. This influx of clients led to a significant increase in Anthony's income, allowing him to move his family out of their moldy apartment and start saving for their dream home.

ROI in Only Three Months

Implemented a tailored social media marketing strategy for Samragnee's personal brand, resulting in a rapid return on investment within just three months.

Samragnee, an insurance agent, faced the dual challenge of attracting leads through social media while adhering to stringent compliance regulations governing the promotion of financial services. This required a nuanced understanding of what could and couldn't be communicated on social platforms, as well as how to navigate the complexities of compliance rules specific to the insurance industry.

I began by conducting a comprehensive analysis of Samragnee's target audience, industry landscape, and regulatory framework. Drawing on this research, I developed a customized social media marketing strategy tailored to Samragnee's personal brand and compliance requirements. This strategy focused on creating content that piqued the curiosity of the audience and encouraged them to engage further, all while ensuring strict adherence to regulatory guidelines.

Within just three months of implementing the new social media strategy, Samragnee began to see a significant return on investment. Moreover, by meticulously adhering to compliance regulations throughout the process, she was able to build trust and credibility with her audience, further enhancing her reputation in the industry.

3% Customer Acquisition Increase for a 6-figure Financial Services Firm

Crafted compelling blog articles for a prestigious financial services brand boasting an impressive domain ranking of 85.

Navigating the intricacies of content creation for a highly reputable financial services brand in a saturated market posed a significant challenge. Balancing the need to highlight the brand's superiority while catering to a bilingual Canadian audience required careful consideration.

To address this challenge, I embarked on a thorough market analysis, dissecting the brand's offerings and comparing them meticulously with competitors. Leveraging my expertise in content strategy, I crafted engaging blog articles that showcased the brand's strengths and resonated with the target audience. Additionally, I ensured that the content was tailored for English and French speakers, maximizing its reach and impact.

The impact of these efforts was remarkable. Within a short span, the brand witnessed a notable increase in customer acquisition of 3%, attributable to the compelling narratives and persuasive arguments in the blog articles.

Guest Posting on a Domain Authority 63 Website

An article on (formerly Terkel) that includes a section where my content and I were featured.

I wrote a feature for this blog to demonstrate my expertise in SEO and where other entrepreneurs could submit blog posts to increase their exposure. In this article, I mentioned Pinterest as a key method to increase a blog's exposure to new search traffic.

Guest Posting on a Domain Authority 81 Website

A guest post for a software site with a high domain authority, where I was featured and quoted.

In this article, I mentioned my years of experience with Facebook and the best practice of how often to post on this platform to get your business noticed, gather more leads, and ultimately win more clients.

Guest Posting on a Domain Authority 74 Website

An article where I was featured as a subject-matter expert, providing tips on how to make your business stand out.

In this article, I mentioned my experience and that of my clients on leveraging yourself as a brand to attract your ideal customers. This approach shows how the business owner can increase sales without spending money on advertising.
2002 - 2006

Bachelor's Degree in French

University of Alberta - Edmonton, Alberta, Canada


Surfer Certified Expert



LinkedIn Marketing, Email Marketing, Social Media, Copywriting, Blogging, Funnel Optimization, Funnel Marketing, Lead Generation, Field Sales, B2C Marketing, Digital Marketing, Social Media Content, Social Media Posting, Social Media Optimization, Customer Success, Content Marketing, Social Media Management, Branding, Marketing, Marketing Automation, Social Media Marketing (SMM), Content Creation, Writing & Editing, Social Media Strategy, Content, Organic Social Media, Audience Targeting, SEO Tools, Content Strategy, SEO Content, Funnel Analysis, Strategic Marketing, Digital Advertising, Influencer Marketing, Social Media Advertising, Email Marketing Automation, Affiliate Marketing, Email Campaigns, Customer Segmentation, Keyword Research, SEO Keyword Research, Paid Advertising, Search Engine Optimization (SEO), On-page SEO, Facebook Ads, Conversion Rate Optimization (CRO), Growth Hacking, Market Research & Analysis, Product Marketing, Ads, Go-to-market Strategy, Performance Marketing, Social Media Design, Social Media Analytics, Content Marketing Strategy, Link Building, Sales, Cold Emailing, Google Ads, Google Tag Manager, Search Engine Marketing (SEM), Google Paid Ads, Marketing Analytics, Inbound Marketing, Inside Sales, Software Sales, Return on Ad Spend (ROAS)

Platforms & Tools

LinkedIn Profiles, Canva, Linkedln, Ahrefs, Lead Capture Pages, Content Management Systems (CMS), Salesforce Marketing Cloud, Jasper, Google Analytics


Google Search Console

Business Models

Software as a Service (SaaS), SaaS, B2B, SaaS Product Marketing, Business to Consumer (B2C), Business to Business (B2B)


French, Pedagogy, Theater & Performing Arts, Social Selling, Videos, Zoom, Blogs, Copy Editing, Thought Leadership, Remote Team Leadership, Sales Funnel, Client Management, Sales & CRM Platforms, Project Management, Public Speaking, B2B Marketing, B2B Lead Generation, B2B Partnerships, Sales Forecasting, Strategic Planning, Competitive Analysis, Customer Retention, Customer Experience, Executive Presentations, Training & Training Content Development, Customer Research, Market Research, Microsoft Teams, Microsoft PowerPoint, Google Docs, Customer Acquisition, social sales, Personas, Business Development, ChatGPT, Google Trends, WordPress, YouTube, ClickFunnels, SEO with AI, Blog Posting, Content Writing, Lead Nurturing, Recruiting, B2B Sales Management, Team Leadership, Team Management, Team Development, Analysis, Digital Strategy, Event Planning, Negotiation, Email Autoresponders, Sales Pitches, Customer Insights, Trello, Slack, Microsoft Excel, Standard Operating Procedures Development, Website Audits, Facebook Pixel, Paid Media, Affiliate Programs, Startups, Sales Enablement, Video Editing, Customer Journeys, Competitor Analysis & Profiling, Buyer Personas, Community Growth, Social Media Engagement, Semrush, Twitter, Partnerships, Salesforce, Human Resources (HR), Software, Networking, Client Relationship Management, Customer Relationship Management (CRM), Tech Sales, SaaS Sales, Cold Calling, Web Design, Hiring, Paid Search, Growth Strategy, Strategic Partnerships, Growth Marketing, Customer Service, Recruiting Sales, Financial Sales, Outbound Marketing, Advertising Copy, Marketing Program Management, Channel Sales, AI-based Content SEO, CX Strategy

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