Jem Morey

I transformed the Pickleheads newsletter from a purely content-driven initiative into a high-performing revenue channel while maintaining its trusted voice in the pickleball community. By refining the content strategy, introducing an engaging review persona, and creating a structured ad sales framework—including exclusive Black Friday and Cyber Monday placements—I helped Pickleheads secure high-value sponsorships without compromising audience trust. The result was a monetized newsletter that remains informative, engaging, and profitable.

For Win Your Dream Bike, I implemented a full-funnel email marketing strategy that transformed their promotional campaigns into a revenue machine. I significantly increased engagement and conversions by refining their segmentation, optimizing the timing of promotional emails, and crafting compelling, personalized copy. Additionally, I developed automated post-purchase sequences and repeat purchase incentives to maximize customer lifetime value. This strategic approach resulted in a staggering 9,000% ROI from email alone.

I built an advanced, data-driven welcome email sequence for Pickleheads, tailored to user behavior and preferences. The flow seamlessly introduces new users to the platform, nurtures engagement, and drives key actions—whether that's setting up a profile, discovering local courts, or upgrading to premium features. Through strategic messaging, segmentation, and A/B testing, I optimized open and click-through rates while reducing churn in the critical early-user phase.