Jeremy Bullock, Marketing Expert in Pittsburgh, PA, United States
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Jeremy Bullock

Verified Expert  in Marketing

Marketing Expert

Pittsburgh, PA, United States

Toptal member since February 11, 2025

Expertise
Marketing AnalyticsMarketing AutomationAdvertising ManagementABM Marketing
Bio

Jeremy is a marketing operations business analyst with expertise in lead management and marketing automation. He streamlined and optimized marketing operations at Strategic Education Inc., one of the largest higher education institutions. Jeremy specializes in driving process improvements, ensuring data accuracy, and enhancing marketing performance through strategic automation solutions.

Project Highlights

Tracking Initiatives Management for Legacy Brands
Managed all tracking initiatives for one of SEI's unique brands.
Marketing Technology Stack Migration
Advanced the company from legacy lead management systems to automation platforms like Eloqua and Salesforce.
New CRM Automated Workflow Development
Developed foundational workflows to ensure our new CRM system had the automated solutions and outcomes necessary to prevent business disruption.

Expertise

  • Business Process Analysis
  • Customer Relationship Management (CRM)
  • Data Visualization
  • Database Management
  • Marketing Operations
  • Marketo
  • Performance Metrics
  • User Acceptance Testing (UAT)

Work Experience

Marketing Operations Business Analyst

2018 - 2025
Strategic Education Inc.
  • Facilitated a large, multiyear project to migrate a marketing technology suite, consolidating two unique brands and their processes while ensuring minimal disruption to ongoing operations.
  • Created tracking codes to support the entire marketing team of one of SEI's distinct brands and developed a roadmap, processes, and priorities in collaboration with the marketing automation core team to enhance marketing automation initiatives.
  • Implemented solutions to support business strategy during and after migrating to Eloqua and Salesforce for three of SEI's unique brands.

Business Development Manager

2017 - 2018
Specialists On Call (now Access Telecare)
  • Oversaw sales and administrative support for the Northeast geographic sales territory.
  • Drove the close of $5+ million in healthcare deals.
  • Led the spread of knowledge and access to telehealth solutions across the country.

Project History

Tracking Initiatives Management for Legacy Brands

Managed all tracking initiatives for one of SEI's unique brands.

I created tracking codes to support the entire marketing team of one of SEI's distinct brands. I also collaborated with the marketing automation core team to develop a roadmap, processes, and priorities and enhance marketing automation initiatives.

Marketing Technology Stack Migration

Advanced the company from legacy lead management systems to automation platforms like Eloqua and Salesforce.

I implemented solutions supporting business strategy during and after migrating to Eloqua and Salesforce for three of SEI's unique brands. I also facilitated a large, multiyear project to migrate a marketing technology suite and ensured minimal disruption to ongoing operations while consolidating two unique brands and their processes. Additionally, I developed a framework for reconstructing lead management attribution models and tracking methodologies, transitioning from proprietary systems to Eloqua. I also optimized email and lead management processes post-migration.

New CRM Automated Workflow Development

Developed foundational workflows to ensure our new CRM system had the automated solutions and outcomes necessary to prevent business disruption.

After developing the business and technical requirements for the new automated lead management system, I worked directly with the development team to recreate, automate, and optimize existing workflows to improve our speed to lead times.

Education

2009 - 2013

Bachelor of Science Degree in Marketing

Radford University - Radford, VA, USA

Skills

Core

Lead Generation, Marketing Technology (MarTech), Marketing Operations, Marketing Analytics, Metadata, Marketing, Marketing Automation, Account-based Marketing (ABM)

Platforms & Tools

Eloqua, Marketo, CRM Systems

Other

Performance Metrics, Customer Relationship Management (CRM), User Acceptance Testing (UAT), Salesforce Sales Cloud, Scrum, Business Analysis, Database Management, Business Process Analysis, Change Management, Data Visualization, Process Automation, Microsoft Power BI, Stakeholder Management, Jira, Backlog Management, Product Roadmaps, Advertising, Requirements Analysis, Workflow Automation & System Integration, Quality Assurance (QA), Salesforce, Microsoft Excel, Analytics, Business Requirements, Data Analysis, Tableau, Agile Project Management, Tech Sales, Healthcare Sales, Healthcare Software, Scheduling, Tracking, Data Analytics

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