Jill Di Donato, Marketing Expert in New York, NY, United States
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Jill Di Donato

Verified Expert  in Marketing

Bio

Jill is a digital storyteller and content director who uses data analytics to optimize search and conversions for commerce content and brands with a niche in luxury beauty. With experience as an editorial director for social apps and content director for beauty brands, she currently oversees commerce content for brands like Shape, InStyle, Brides, and Byrdie. A former novelist, academic, and journalist, Jill brings an editorial verve to all commercial campaigns she works on.

Project Highlights

Shape Skin Awards 2024
Led the end-to-end execution of an accolades project, including product selection, licensing, delivery, and marketing efforts.
Brand Story Redesign
Led the brand story redesign for a Japanese brand in the US market.
Article on How Working Mothers Learned to Adapt During the Pandemic
Conducted research and interviewed entrepreneurial mothers who faced significant challenges during the pandemic.

Expertise

  • Brand Strategy
  • Content Management Systems (CMS)
  • Copywriting
  • Looker
  • SEO Marketing
  • SEO Tools
  • SEO with AI
  • Search Engine Marketing (SEM)

Work Experience

Associate Commerce Editorial Director

2022 - PRESENT
Dotdash Meredith
  • Worked cross-functionally to iterate the content strategy based on current and evolving SEO best practices.
  • Scaled content exponentially, overseeing, maintaining, and monitoring traffic and revenue metrics for up to 300 articles monthly.
  • Developed content blueprints and led workshops for team members, identifying and addressing issues that required quality assurance.

Content Director

2020 - 2024
ReFa USA
  • Grew brand awareness in the US market by elevating the brand's story and digital presence.
  • Managed the social media strategy and its execution, conducting influencer campaigns and marketing.
  • Redesigned the website, considering the content strategy and prioritizing the user experience in the luxury beauty market.

Editorial Director

2021 - 2022
GoDisco (social app)
  • Conceived, executed, and scaled an editorial strategy for a startup event discovery app. Iterated an AI-generated content scaling plan. Built and managed a team of 15 editors.
  • Designed and implemented user testing to evolve the UX journey and brand voice and owned a copy and image style guide to be scaled. Developed content roadmap informed by UX. Managed end-to-end content production process; owned editorial calendar.
  • Collaborated with cross-functional teams and led creative briefing sessions cross-departmentally to clarify business needs and deliver key messages.

Editor-in-Chief | Contributing Edtior

2019 - 2020
Modern Luxury
  • Pitched, wrote, and edited lifestyle features for magazines within the Modern Luxury group, including Angeleno, San Diego, and Hawaii. Curated products that conveyed sophisticated and luxury aesthetics across lifestyle verticals.
  • Led production on advertorial marketing magazine Charity & Social Datebook Hawaii. Owned the editorial calendar and executed the end-to-end production of all copy, visual assets, and layout. Executed certain features across digital platforms.
  • Worked with advertisers to create compelling content that drove brand identity and reached our target audience.

Project History

Shape Skin Awards 2024

https://www.shape.com/shape-skin-awards-2024-8633412

Led the end-to-end execution of an accolades project, including product selection, licensing, delivery, and marketing efforts.

The Shape Skin Awards is an accolades program that involves cross-functional teams and represents an essential brand moment for the leading fitness, wellness, and beauty brand. My work included delivering original writing, photography, and social media assets. In addition, I presented the project strategy and oversaw its execution.

Brand Story Redesign

https://refausa.com/pages/our-story

Led the brand story redesign for a Japanese brand in the US market.

The project's goal was to tell the brand story in a way that resonated with US audiences while maintaining the brand's authentic Japanese history in a crowded market. Using an elevated narrative style and incorporating a sense of ritual into the practice, I captured a luxury aesthetic and captivated users.

Article on How Working Mothers Learned to Adapt During the Pandemic

https://www.beautyindependent.com/beauty-entrepreneurs-mothers-many-challenges-pandemic/

Conducted research and interviewed entrepreneurial mothers who faced significant challenges during the pandemic.

Corporate America often maligns motherhood, although it is vital to society's cultivation. This project and the resulting article involved interviewing a group of entrepreneurs who pivoted swiftly during the pandemic and were able to use the environment to grow their businesses. Their secret skill? Motherhood.

Education

2001 - 2004

Master of Fine Arts Degree in Creative Writing

Columbia University - New York, NY, USA

Skills

Core

Writing & Editing, Brand Strategy, SEO Tools, Search Engine Marketing (SEM), Copywriting, Ad Campaigns, SEO Marketing, Marketing, Search Engine Optimization (SEO), Influencer Marketing, Social Media, SEO Content, Google Advertising

Platforms & Tools

Content Management Systems (CMS)

Other

Looker, Google, Semrush, SEO with AI, Content Writing, Storytelling, Microsoft Excel, CapCut, Research, User Research, Advertising Copy, Team Management, Content Management, Photography, Editorial Process, Product Reviews, Advertorials

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