Julian Colavito, Marketing Expert in Atlanta, GA, United States
Julian is available for hire
Hire Julian

Julian Colavito

Verified Expert  in Marketing

Marketing Expert

Atlanta, GA, United States

Toptal member since May 21, 2024

Expertise
Bio

Julian is a technical writing professional with over 11 years of experience in the industrial sector. He has successfully written, edited, and updated product manuals, training curricula, proposals, and web-based technical content. Julian is adept at communicating complex ideas and concepts for end-user interpretation and possesses a strong background in digital media, with a familiarity with highly technical terminology and audiences.

Project Highlights

AeroSpec NDT
Shot a cinematic company overview video for a growing non-destructive testing (NDT) business. The video helped the company increase market visibility, grow its brand reputation, and gain hundreds of new leads.
FoodSaver Quick Start Guide
Led the copywriting efforts for a first-of-its-kind, quick-start guide for the FoodSaver brand to help establish a more consumer-friendly unboxing experience.
Knowledge Base Platform
Leveraged ClickHelp and wrote and designed a resource hub for an engineering company's customers who purchased nondestructive testing (NDT) systems. The hub aids sales, supports internal training, and provides easy access to end-user documentation.

Expertise

  • Adobe Suite
  • B2B
  • Copywriting
  • Graphic Design
  • Photography
  • Technical Documentation
  • Technical Writing
  • Video Production

Work Experience

Manager, Technical Writing

2024 - PRESENT
Newell Brands
  • Engineered and oversaw the technical writing process for Newell's Kitchen and Commercial vertical.
  • Handled cross-functional collaboration and management of internal brands.
  • Developed and implemented the documentation strategy and best practice.

Proposal Manager

2023 - 2023
WSI
  • Streamlined WSI's request for proposal (RFP) response process, cutting response time and boosting bid win rates by 2.5%, resulting in over $1.5 million in sales revenue.
  • Managed the repository of key technical information for WSI.
  • Wrote and edited proposal content, emphasizing key selling points.

Content Technical Writer

2021 - 2023
Decorated Digital
  • Composed and edited technical website content for B2B businesses.
  • Created onboarding documents, including training platforms, data sheets, and videos.
  • Assisted in creating internal and client-specific style guides.

Industrial Technical Writer

2013 - 2021
Marietta NDT
  • Collaborated with mechanical and software engineers to create complex manuals and other end-user documentation.
  • Designed technical documentation templates for customer-facing projects.
  • Worked with the sales team to create customized proposals for multimillion-dollar projects.

AeroSpec NDT

https://youtu.be/kJXF7BguTP0

Shot a cinematic company overview video for a growing non-destructive testing (NDT) business. The video helped the company increase market visibility, grow its brand reputation, and gain hundreds of new leads.

Engaged in the incredible opportunity to create a marketing video for an NDT company. I blended cutting-edge technology with creative storytelling. Using a combination of drone shots and cinema camera footage, I captured aerial shots and dynamic close-ups, highlighting the company's advanced NDT capabilities. It was a great experience to see the project come to life and showcase the company's story in a visually compelling way.

FoodSaver Quick Start Guide

Led the copywriting efforts for a first-of-its-kind, quick-start guide for the FoodSaver brand to help establish a more consumer-friendly unboxing experience.

FoodSaver is the world's #1 vacuum sealing system that helps avoid waste by keeping food fresher and longer. To increase usability and establish more consumer-friendly packaging, a quick start guide was chosen as the perfect solution to execute this marketing initiative. With my leadership, the technical communication team collaborated with the FoodSaver brand managers, wrote copy, and provided graphical elements used in the production of this project.

Knowledge Base Platform

https://julianthetechwriter.com/screenshots

Leveraged ClickHelp and wrote and designed a resource hub for an engineering company's customers who purchased nondestructive testing (NDT) systems. The hub aids sales, supports internal training, and provides easy access to end-user documentation.

Marietta NDT is a market leader in custom automated nondestructive testing (NDT) systems for the aerospace, defense, automotive, and energy sectors. Their major pain point was the lack of accessibility of documentation, both internal and external, and they strongly needed a content management system.

Because of this, I built a robust and dynamic knowledge base for all software and mechanical products. This comprehensive repository was a central hub for all NDT-related resources, including manuals, sales tools, tutorials, FAQs, and troubleshooting guides. This led to a more streamlined sales and training process and increased customer satisfaction due to increased visibility and support.
2011 - 2013

Technical Communication Degree in Digital Media and Graphics

Southern Polytechnic State University - Marietta, GA, USA

Core

Copywriting, Content Marketing, Content, Marketing

Business Models

B2B, B2C

Platforms & Tools

Adobe Suite, Google Workspace, Adobe Illustrator, Adobe InDesign, ClickHelp

Technical

HTML, CSS

Other

Technical Writing, Technical Documentation, Photography, Technical Writing, Graphic Design, Video Production, Project Management, Websites, Leadership, Adobe, Salesforce, Pipedrive, Adobe Workfront, Trello, Microsoft Teams, Manufacturing, Web Design, UX Design, Knowledge Management, Management, Illustration, Line Art, Business Proposals, Video Editing, Drones, Cross-functional, Videography, Training

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring