Julian Colavito
Verified Expert in Marketing
Marketing Expert
Atlanta, GA, United States
Toptal member since May 21, 2024
Julian is a technical writing professional with over 11 years of experience in the industrial sector. He has successfully written, edited, and updated product manuals, training curricula, proposals, and web-based technical content. Julian is adept at communicating complex ideas and concepts for end-user interpretation and possesses a strong background in digital media, with a familiarity with highly technical terminology and audiences.
Project Highlights
Expertise
- Adobe Suite
- B2B
- Copywriting
- Graphic Design
- Photography
- Technical Documentation
- Technical Writing
- Video Production
Work Experience
Manager, Technical Writing
Newell Brands
- Engineered and oversaw the technical writing process for Newell's Kitchen and Commercial vertical.
- Handled cross-functional collaboration and management of internal brands.
- Developed and implemented the documentation strategy and best practice.
Proposal Manager
WSI
- Streamlined WSI's request for proposal (RFP) response process, cutting response time and boosting bid win rates by 2.5%, resulting in over $1.5 million in sales revenue.
- Managed the repository of key technical information for WSI.
- Wrote and edited proposal content, emphasizing key selling points.
Content Technical Writer
Decorated Digital
- Composed and edited technical website content for B2B businesses.
- Created onboarding documents, including training platforms, data sheets, and videos.
- Assisted in creating internal and client-specific style guides.
Industrial Technical Writer
Marietta NDT
- Collaborated with mechanical and software engineers to create complex manuals and other end-user documentation.
- Designed technical documentation templates for customer-facing projects.
- Worked with the sales team to create customized proposals for multimillion-dollar projects.
Project History
AeroSpec NDT
https://youtu.be/kJXF7BguTP0Shot a cinematic company overview video for a growing non-destructive testing (NDT) business. The video helped the company increase market visibility, grow its brand reputation, and gain hundreds of new leads.
FoodSaver Quick Start Guide
Led the copywriting efforts for a first-of-its-kind, quick-start guide for the FoodSaver brand to help establish a more consumer-friendly unboxing experience.
Knowledge Base Platform
https://julianthetechwriter.com/screenshotsLeveraged ClickHelp and wrote and designed a resource hub for an engineering company's customers who purchased nondestructive testing (NDT) systems. The hub aids sales, supports internal training, and provides easy access to end-user documentation.
Because of this, I built a robust and dynamic knowledge base for all software and mechanical products. This comprehensive repository was a central hub for all NDT-related resources, including manuals, sales tools, tutorials, FAQs, and troubleshooting guides. This led to a more streamlined sales and training process and increased customer satisfaction due to increased visibility and support.
Education
Technical Communication Degree in Digital Media and Graphics
Southern Polytechnic State University - Marietta, GA, USA
Skills
Core
Copywriting, Content Marketing, Content, Marketing
Business Models
B2B, B2C
Platforms & Tools
Adobe Suite, Google Workspace, Adobe Illustrator, Adobe InDesign, ClickHelp
Technical
HTML, CSS
Other
Technical Writing, Technical Documentation, Photography, Technical Writing, Graphic Design, Video Production, Project Management, Websites, Leadership, Adobe, Salesforce, Pipedrive, Adobe Workfront, Trello, Microsoft Teams, Manufacturing, Web Design, UX Design, Knowledge Management, Management, Illustration, Line Art, Business Proposals, Video Editing, Drones, Cross-functional, Videography, Training
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring