Kevin Quang
Verified Expert in Marketing
Marketing Expert
San Francisco, CA, United States
Toptal member since July 19, 2024
Kevin is a visionary digital leader with 15+ years of experience driving data-driven digital marketing, demand generation, and sales pipeline growth across AI, cloud technology, direct-to-consumer, CPG, and healthtech industries. He holds an MBA in marketing and strategic management from the University of Chicago Booth School of Business and marketing analytics from the University of Virginia Darden School of Business.
Project Highlights
Expertise
- Advertising
- Digital Marketing
- Digital Media
- Email Marketing
- Media
- Social Media
Work Experience
Associate Marketing Director
Kelly
- Spearheaded integrated digital campaigns across paid, owned, and earned channels, increasing high-quality leads by 25%.
- Developed and executed a comprehensive digital strategy, managing a budget and 30% increase in ROI.
- Implemented advanced marketing automation and CRM tools, optimizing digital strategies.
Director of Digital Marketing
Kami Vision
- Orchestrated the execution of performance marketing programs, driving a remarkable increase in customer acquisition and conversion rates.
- Formulated and implemented optimization strategies that resulted in an outstanding enhancement in marketing ROI.
- Pioneered the establishment of an advanced analytics framework to measure the business impact of marketing initiatives quantitatively.
Digital Marketing Lead
SafelyYou
- Served as the mastermind behind impactful digital advertising and marketing automation campaigns, yielding exceptional growth in new customer acquisition.
- Architected digital strategies aligned with broader company objectives, ensuring that marketing initiatives played a pivotal role in contributing to overall goals.
- Revamped the website, achieving a remarkable surge in monthly visitors, subscribers, and audience reach.
Digital Marketing Director
Neofect
- Revamped the website, achieving a remarkable surge in monthly visitors, subscribers, and audience reach.
- Conducted comprehensive keyword research and SEO analysis.
- Optimized on-page content and site metadata to improve search engine visibility and organic traffic.
Digital Marketing Director
Pernod Ricard
- Led global brand and digital campaigns for spirits portfolios.
- Oversaw digital marketing initiatives, increasing conversion rates.
- Planned media advertising, driving sales of new product innovations.
Digital Marketing Manager
Johnson & Johnson
- Directed performance marketing programs, driving a substantial improvement in customer acquisition and conversion rates.
- Developed and implemented optimization strategies that remarkably grew marketing ROI.
- Initiated and established an advanced analytics framework to measure the business impact of marketing initiatives quantitatively.
Project History
Digital Asset Exhibit
https://bit.ly/4b6yYj4Achieved a remarkable surge in monthly visitors, subscribers, and audience reach after revamping a website.
Digital Portfolio
https://bit.ly/3PFxCCWPioneered the establishment of an advanced analytics framework to measure the business impact of marketing initiatives quantitatively.
B2B Digital
https://bit.ly/4265CxbDrove a remarkable increase in customer acquisition and a substantial improvement in conversion rates by orchestrating the execution of performance marketing programs.
Education
Master's Degree in Marketing Analytics
University of Virginia Darden School of Business - Charlottesville, VA, USA
Master's Degree in Data Analytics
University of Pennsylvania - Philadelphia, PA, USA
Master of Business Administration (MBA) in Marketing, Entrepreneurship, and Strategic Management
University of Chicago Booth School of Business - Chicago, IL, USA
Certifications
Advanced Digital Marketing
University of Chicago
Skills
Core
Digital Marketing, Email Marketing, Paid Advertising, Social Media, Facebook Ads, Go-to-market Strategy, LinkedIn Marketing, Digital Marketing Strategy, Marketing Strategy, Social Media Marketing (SMM), Search Engine Optimization (SEO), Marketing Analytics, Keyword Research, Growth Hacking, Pay-per-Click (PPC), SEO Marketing, Social Media Content, Conversion Rate Optimization (CRO), Google Ads, Lead Generation, TikTok Ads, Content Marketing, Social Media Strategy, Funnel Marketing, Google Tag Manager, Product Marketing, Channel Strategy, Facebook Marketing, Inbound Marketing, SEO Tools, YouTube Ads, B2C Marketing, Google SEO
Platforms & Tools
Amazon FBA, Linkedln, Google Analytics 4, Google Analytics, Instagram Ads
Business Models
Business to Government (B2G), B2B2C, B2C
Other
Media, Advertising, Facebook, Digital Media, Digital, Google, Analytics, B2B Marketing, eCommerce, Keyword Analysis, Keyword Mapping, Customer Acquisition, Shopify, Marketing Attribution, Relationship Building, Growth Marketing, PPC Campaign Management, Meta Ads, eCommerce Marketing, B2B Lead Generation, B2B Partnerships, Social Media Content Writing, Digital Health, Multi-channel, SEO with AI, Customer Relationship Management (CRM), Sales & CRM Platforms, Artificial Intelligence (AI), Startup Marketing, Direct to Consumer (D2C), eCommerce Strategy, Growth Strategy, Luxury Industry, Data Analytics, YouTube SEO, Multichannel Marketing
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