Kirat Pannu
Verified Expert in Marketing
Marketing Strategy Expert
Vancouver, BC, Canada
Toptal member since May 9, 2023
Kirat is a marketing and strategy expert with extensive experience serving diverse clients, from startups to market leaders and Fortune 500 enterprises. He uses his in-depth knowledge of market dynamics and consumer psychology to craft effective campaigns and strategies and deliver growth for B2B and B2C clients. With expertise in data analysis, creative ideation, and lead generation, Kirat is a valuable asset to any organization seeking to enhance its brand awareness and drive business growth.
Project Highlights
Expertise
- Adobe Suite
- B2B Lead Generation
- B2C Marketing
- Brand Strategy
- Digital Media
- Digital Strategy
- Social Media Strategy
- Team Management
Work Experience
Head of Strategy
2Track Entertainment
- Identified financial growth and content marketing strategy and impairment factors, resulting in a 30% increase in customer acquisition cost (CAC) efficiency within two months.
- Led and mentored a cross-department digital marketing team in creating social media strategies, with input from sales, finance, product, creative, and digital marketing teams, achieving significant Instagram growth and brand presence.
- Redesigned the company business model and overall strategy with a new messaging and content strategy for marketing collateral development, leading to a 30% increase in total revenue. This included aspects of multimedia production and screenwriting.
Marketing and Strategy Consultant
Independent Contractor
- Worked with senior management and C-suite executives to elevate the business and marketing channel strategy, focusing on B2B and B2C channels, including utilizing ad networks, including Reddit Ads, to reach target audiences and drive engagement.
- Achieved 1,500% lead growth in three months, 400% organic social media growth in two months, and 40% profit increase via ad-spend optimization, app store optimization (ASO), influencer marketing, user stories, and performance marketing.
- Developed end-to-end solutions leveraging HubSpot and fostering future growth by collaborating across teams, including marketing, creative, sales, and product, from concept to execution.
- Collaborated with diverse industry leaders like Apple, Twitter, Meta, Wealthsimple, Loblaw, Universal Music, Sony, and numerous others.
- Developed scalable marketing strategies, brand design, startup marketing, social media strategies, and inbound marketing campaigns, serving small local companies, venture capital (VC) funded startups, and national or international corporations.
Marketing and Communications Manager
Car Nation Canada
- Increased lead generation by over 1,000% within the first year and won multiple industry awards.
- Led and mentored multiple marketing, customer journeys, customer success, and sales teams across 13 dealerships.
- Developed and led companywide and individual marketing strategies for each dealership within the group, setting industrywide precedence for email marketing, using Sprout Social for social media strategies and overall brand design and development.
Digital Marketing Specialist
Iris Blu
- Led cross-functional teams and collaborated with senior executives of national market leaders to successfully launch new products across multiple departments.
- Launched a software as a service (SaaS) product, a whiskey brand, and national industry events, achieving success across various sectors.
- Executed marketing strategies, including content strategies for Instagram, multimedia marketing events, and B2C marketing, for clients such as Loblaw, Peller Estates, Wayne Gretzky, and AutoTrader.
Social Media and Digital Marketing Manager
United Way
- Implemented a brand strategy to rebrand United Way, successfully capturing the attention of Generation Z and millennials, which resulted in a 30% increase in donations.
- Developed a content strategy and unique content for blogs and various channels to improve presence and brand awareness.
- Managed various social accounts to maintain brand awareness with an emphasis on increasing engagement and analytics.
Project History
Loblaw | Click and Collect
Managed and developed a nationwide campaign in collaboration with senior executives and management at the industry leader, Loblaw, successfully launching their Click and Collect platform.
Wayne Gretzky No.99 Whiskey
Launched Wayne Gretzky's entry into the whiskey market with resounding success and exceeded Q1 and Q2 sales goals by a significant margin.
Car Nation Canada Marketing Plan
Created and led a new marketing department for Car Nation Canada, a dealership group in Southern Ontario, leading to a paradigm shift in the marketing strategy of the automotive industry. Received multiple national-level awards across 13 dealerships.
Skills
Core
Google Ads, Social Media, Brand Strategy, Marketing, Content, SEO Content, B2C Marketing, Social Media Content, Digital Marketing Strategy, Go-to-market Strategy, Email Marketing, Email Campaigns, Content Marketing, Content Creation, Content Strategy, Paid Advertising, Digital Marketing, Influencer Marketing, Social Media Marketing (SMM), Marketing Operations, Affiliate Marketing, Marketing Strategy, Search Engine Optimization (SEO), Brand Marketing, Content Marketing Strategy, Social Media Strategy, Reddit Ads, Branding, Performance Marketing, Social Media Posting, Social Media Management, Lead Generation, Funnel Marketing, Cold Emailing, Marketing Technology (MarTech), Instagram Marketing, Facebook Ads, Marketing Campaigns, Ad Campaigns, Product Positioning, Marketing Leadership, Copywriting, Entertainment Marketing, Landing Pages, Market Research & Analysis, Product Marketing, Marketing Analytics, Omnichannel Marketing, Customer Success, Campaign Strategy, Social Media Advertising, Channel Strategy, Conversion Rate Optimization (CRO), Pinterest Marketing, TikTok Marketing, Search Engine Marketing (SEM), Organic Social Media, Testing, Community Management, TikTok Ads, Account-based Marketing (ABM), LinkedIn Marketing, Facebook Marketing, Google SEO, Public Relations (PR), Display Advertising, Social Media Design, TV Advertising, App Store Optimization (ASO), Pay-per-Click (PPC), Growth Hacking, Inbound Marketing, Funnel Optimization, On-page SEO, Chief Marketing Officer (CMO), Apple Search Ads, Web Marketing, Instagram Growth, Marketing Collateral Development
Platforms & Tools
Adobe Suite, TikTok, X (formerly Twitter) Marketing, Instagram Ads, Facebook Ads Manager, YouTube Shorts, Google Analytics, HubSpot
Business Models
B2B, Business to Business (B2B), Business to Consumer (B2C), SaaS Product Marketing, Software as a Service (SaaS), Business to Government (B2G), B2C
Other
Digital Strategy, Team Leadership, Adobe, Team Management, Event Management, Growth Strategy, Event Marketing, Digital Media, Instagram, Video Editing, Creative Direction, Business Development, Facebook, X (formerly Twitter), Startups, Shopify, Growth Marketing, Lead Marketing, Website Optimization, Calendars, Healthcare, Insurance, Wix, Digital Asset Management, Reporting, Analytics, Brand Positioning, Brand Development, Brand Design, Messaging, Market Entry, Market Fit, Roadmaps, Project Management, Personas, Customer Journeys, Blogs, Web Content, Fundraising, Landing Page Optimization, Rebranding, Brand Guidelines, Thought Leadership, Content Writing, Retail Strategy, Marketing Plans, Advertising, Retail & Wholesale, Pitch Decks, Storytelling, Nonprofits, Direct to Consumer (D2C), FMCG, Food & Beverage, Brand Building, Screenwriting, Digital Agencies, Paid Search, YouTube, Crowdfunding, Product Positioning, Product Marketing, Conversion Rate Optimization (CRO), Digital Newsletters, Subscriptions, Product Growth, Growth Strategy Consultants, Sales Funnel, Apps, Product Launch, eCommerce SEO, Market Segmentation, Pricing Models, Consumer Insights, Event Planning, Leads, Paid Media, Meta Ads, Buyer Personas, Customer Acquisition, B2B Marketing, Google Optimize, Cross-channel Marketing, Go-to-market Plans, Campaigns, Social Listening, Chatbots, Copy Editing, Blog Posting, Luxury Industry, Brand Awareness, Fashion, Sustainable Design, Creative Design, Value Proposition, Events, Cold Outreach, Outreach, YouTube Marketing, English, Sales Pages, Creativity, Product Ideation, Advertising Copy, Video Scripts, Sales Growth, Data Strategy, Sales Support, Sales Strategy, B2B Lead Generation, Sales & Channel Enablement, Niche Email Marketing, Webinars, Gaming, eCommerce, Edtech Design, Product-market Fit, Growth Marketing Product Manager, Snapchat, Launch Strategy, Artificial Intelligence (AI), User Experience (UX), Channel Management, VR Marketing, Consumer Packaged Goods (CPG), Over-the-top Content (OTT), Streaming, E-learning, User Stories, Ad Networks, Marketing Channel Strategy, Sprout Social, Startup Marketing, SaaS Sales, MLM, Poetry Writing
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