Cornelia (Kirsten) Hopstaken

Our strategists reviewed Kinkaid Private Care's previous rankings and backlinks to determine an individualized strategy to help them recover from a bad website redesign. Once we noticed that the loss of traffic and rankings was due to missing content that existed on the previous website, we began to work to recover the most important pages and blog posts that brought in traffic. We re-created these pages with the original URLs or set up redirects when necessary. If a page or post previously received valuable backlinks, we worked to restore these if they had been lost.

As a result of our efforts, our client now ranks on the first page of Google SERPs for over 260 keywords, and organic sessions are up over 1,700% since June 2021.

Through our ongoing communications, we discovered our client's interests in new service offerings and whether they wanted to focus their marketing efforts on existing service offerings. Our team then reviewed this client's website to discover opportunities to add new service pages relevant to the business to build its keyword universe, expand on and improve existing content for increased ranking ability, and provide prospective customers with more information.

Additionally, our strategists found opportunities to improve location pages for local SEO, technical SEO fixes based on our technical audit, and featured snippets. Once we identified opportunities based on keyword research and client input, we implemented strong content strategies, including content strategy for blog posts, strategizing and improving low (or thin) content pages, improving the homepage for internal linking and adding more trust-building content, adding an author box on blog posts to follow Google's best practices, and navigation restructuring to improve user experience.

After our efforts, organic search sessions have increased by over 546% since August 2021. In addition, the client saw a more than 366% increase in total ranking keywords since August 2021.

The primary challenge was the inability to accurately track user interactions within the iframe-embedded booking platform. Traditional tracking methods fell short as they couldn't capture detailed user activity within the iframe, leading to a lack of visibility into the booking process. This limitation hindered our client's understanding of drop-off points to optimize the booking flow.

With the advanced analytic tracking solution, we managed to provide our client with detailed insights into user behavior throughout the booking process.

GYBO Marketing partnered with cannabis brands to overcome industry-specific marketing challenges, including advertising restrictions and fierce competition. Through a multi-channel strategy focused on SEO, email marketing, website optimization, and organic social media, we positioned cannabis brands for long-term success. I contributed by crafting SEO-driven content, designing compliant campaigns, optimizing websites for search engines, and creating engaging social media strategies that respected platform guidelines. The result was measurable growth in organic traffic, stronger brand visibility, and improved customer loyalty for our cannabis clients.