Larry O'neal
Verified Expert in Marketing
Creative and Copywriting Expert
St. Louis, MO, United States
Toptal member since March 28, 2025
Larry has a successful record of providing compelling creative copy and scripting for a wide range of full-time and freelance clients. He has contributed copy, scripting, social content, songs, poems, and stories to clients such as Build-A-Bear Workshop, Great Wolf Lodge, HP, Intel, Centene Corporation, WhiteWater West Industries, and Lion Forge.
Project Highlights
Expertise
- Content Creation
- Copy Editing
- Copywriting
- Creative Writing
- Fiction Literature
- Scripting
- Video Scripts
- Web Content
Work Experience
Copywriter & Scriptwriter
Freelance Clients
- Provided creative audio and video scripts for MagiQuest theme parks across the country for both owners, Creative Kingdoms and Great Wolf Lodge.
- Created company profiles for a series of city "vision" books for CityScapes Books, including Orlando, Cincinnati, St. Louis, Jacksonville, and Charlotte.
- Wrote health-related books aimed at kids, teens, and adults for Centene Corporation that were published, printed, and distributed to patients.
- Produced creative marketing ad package copy and scripting for toy companies like Trendmasters, Cepia LLC, Play Along Toys, Fundex Games, and ThinkFun.
Senior Copywriter
Motivation Technologies
- Crafted engaging training content for prominent clients, including Intel, Zipps, and Seagate, by developing creative copy and scripting for modules.
- Provided copy, concepts, and creative content for interactive promotions.
- Created compelling video scripts and game storylines for clients, highlighting versatility in content development.
- Authored and edited sales enablement presentations to drive new business development, showcasing expertise in content creation.
Creative Writer
Build-A-Bear Workshop
- Developed various creative content, including writing, naming, and poetry, to support the retail chain's 400+ stores and websites.
- Collaborated with product developers to design and launch new products and promotions, driving business growth.
- Crafted engaging interactive pieces for various clients, including hotel chains, MLB announcements, in-store events, proprietary lines, and email marketing campaigns, significantly enhancing customer experience.
Creative Writer
Maritz Holdings
- Provided creative writing, copy, and scripting for national clients.
- Served the creative team for national accounts such as HP, Konica Minolta, and Symantec.
- Produced content for their rewards program and social media, supporting successful national campaigns.
Project History
MagiQuest
https://www.greatwolf.com/wisconsin-dells/waterpark-attractions/attractions/magiquestWrote all audio and video scripts for a series of theme parks across the country, including rhyming poems for the hint booklets.
Zhu Zhu Pets by Cepia LLC
https://www.zhuzhupets.comWrote creative scripts, naming, package, and web copy for the popular toy line Zhu Zhu Pets.
CityScapes Books
http://cityscapesbooks.com/page-1b.htmlWrote dozens of company profiles included in city-centric coffee table books, highlighting the achievements and history of those businesses.
Education
Master's Degree in Creative Writing
Lindenwood University - St. Louis, MO, USA
Bachelor's Degree in Creative Writing
Webster University - St. Louis, MO, USA
Skills
Core
Copywriting, Content Creation, Scriptwriting, Writing & Editing, Social Media Content, Email Marketing, Marketing Campaigns
Platforms & Tools
Microsoft 365
Other
Creative Writing, Fiction Literature, Video Scripts, Scripting, Storytelling, Content Writing, Microsoft Teams, Copy Editing, Audio Production, Web Content, Advertising Copy, Zoom, Microsoft Word, Social Media Content Writing
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