Lauretha U. Aghelegin, Marketing Expert in Kitchener, ON, Canada
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Lauretha U. Aghelegin

Verified Expert  in Marketing

Marketing Expert

Location
Kitchener, ON, Canada
Toptal Member Since
April 26, 2024

Lauretha is a digital marketing specialist with 6+ years of experience crafting and executing successful digital marketing strategies. Through comprehensive online campaigns, she grows brand visibility and website traffic and generates leads. After revamping a leading job fair platform, she doubled their website traffic and increased revenue by 20%. Lauretha also leverages SEO, social media marketing, email marketing, and content creation to hit marketing goals and boost overall brand presence.

Project Highlights

Reduced Cost per Result | Facebook Campaign
Decreased the cost per click from $1.52 to $0.53 and achieved a 30% boost in conversion rates.

Expertise

Work Experience

Digital Growth Manager

2023 - PRESENT
Adviice
  • Increased customer acquisition rate by 30% through a series of email sequences, personalized marketing, and sales calls.
  • Created the website layout and curated engaging content to improve user experience and drive demo bookings and free-trial signups.
  • Conducted thorough market research, including competitor analysis in the financial planning industry, and tracked trends through social listening to stay ahead.

Digital Marketing Specialist

2021 - 2023
Yellow Pages NextHome
  • Improved the lead conversion rate by 30% by developing and implementing automated workflows using Zapier and Mailchimp to streamline email marketing campaigns and lead capturing.
  • Increased website traffic by 52% and business revenue by 20% after revamping a leading job fair platform through a comprehensive redesign.
  • Experimented to find the best parameters to improve campaign performance, increasing results at a 65% lower cost, thereby saving the business thousands of dollars.

Marketing Coordinator

2021 - 2021
Chicago Title Insurance
  • Researched and directed content production across several platforms, including websites, Facebook, Instagram, Twitter, and LinkedIn.
  • Executed SEO strategies to improve the website's ranking on search engine results pages (SERPs) to enhance the provision of useful information to existing and prospective clients.
  • Designed and built high-conversion landing pages to attract prospective clients and generate new business.

New Client Onboarding Email Sequence

https://uaghelegin.wixsite.com/website/email-marketing/

Achieved a remarkable 50% open rate, 31% click rate, and 10% conversion rate.

I successfully onboarded free trial clients onto the Adviice platform, with the aim of converting them into paying subscribers through a targeted 2-week email sequence. The sequence comprised six emails, each offering new customers bite-size steps to get familiar with the platform.

Reduced Cost per Result | Facebook Campaign

https://uaghelegin.wixsite.com/website/performance-marketing/

Decreased the cost per click from $1.52 to $0.53 and achieved a 30% boost in conversion rates.

I increased the number of job seekers registering for a year-round career fair event across Canada. With an extensive audience reach, I made the strategic decision to transition from "interest targeting" to "broad targeting" and predominantly shifted our creative assets from static images to engaging videos.

Website Redesign and Content Revamp Using SEO

https://uaghelegin.wixsite.com/website/content-marketing/

Increased website traffic by 52% and business revenue by 20%.

Improved SEO ranking and drove organic traffic to the website. Collaborating closely with the development team, I spearheaded the redesign of the website's information architecture and took charge of content rewriting.
2020 - 2021

Master's Degree in Digital Experience Innovation

University of Waterloo - Waterloo, ON, Canada

2013 - 2017

Bachelor's Degree in Advertising and Marketing

Covenant University - Ogun State, Nigeria

NOVEMBER 2023 - NOVEMBER 2024

Google Ads – Measurement Certification

Google

NOVEMBER 2023 - NOVEMBER 2025

Email Marketing Certification

HubSpot Academy

NOVEMBER 2022 - NOVEMBER 2023

Meta Certified Media Buying Professional

Meta

Core

Facebook Marketing, LinkedIn Ads, SEO Content, Digital Marketing, Marketing, Public Relations (PR), Social Media, Content, Email Marketing, Marketing Automation, Facebook Ads, Media Buying, Google Ads

Platforms & Tools

HubSpot, Mailchimp

Other

Semrush, Keyword Analysis, Design Thinking, Advertising, Growth Marketing, Website Management, Website Audits, Website Redesign, Email Delivery, Email Content, WordPress, Figma, Agile Project Management, Design, Email, Financial Sales, Media Sales

Collaboration That Works

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