Lauretha U. Aghelegin
Verified Expert in Marketing
Marketing Expert
Kitchener, ON, Canada
Toptal member since April 26, 2024
Lauretha is a digital marketing specialist with 6+ years of experience crafting and executing successful digital marketing strategies. Through comprehensive online campaigns, she grows brand visibility and website traffic and generates leads. After revamping a leading job fair platform, she doubled their website traffic and increased revenue by 20%. Lauretha also leverages SEO, social media marketing, email marketing, and content creation to hit marketing goals and boost overall brand presence.
Project Highlights
Expertise
Work Experience
Digital Growth Manager
Adviice
- Increased customer acquisition rate by 30% through a series of email sequences, personalized marketing, and sales calls.
- Created the website layout and curated engaging content to improve user experience and drive demo bookings and free-trial signups.
- Conducted thorough market research, including competitor analysis in the financial planning industry, and tracked trends through social listening to stay ahead.
Digital Marketing Specialist
Yellow Pages NextHome
- Improved the lead conversion rate by 30% by developing and implementing automated workflows using Zapier and Mailchimp to streamline email marketing campaigns and lead capturing.
- Increased website traffic by 52% and business revenue by 20% after revamping a leading job fair platform through a comprehensive redesign.
- Experimented to find the best parameters to improve campaign performance, increasing results at a 65% lower cost, thereby saving the business thousands of dollars.
Marketing Coordinator
Chicago Title Insurance
- Researched and directed content production across several platforms, including websites, Facebook, Instagram, Twitter, and LinkedIn.
- Executed SEO strategies to improve the website's ranking on search engine results pages (SERPs) to enhance the provision of useful information to existing and prospective clients.
- Designed and built high-conversion landing pages to attract prospective clients and generate new business.
Project History
New Client Onboarding Email Sequence
https://uaghelegin.wixsite.com/website/email-marketing/Achieved a remarkable 50% open rate, 31% click rate, and 10% conversion rate.
Reduced Cost per Result | Facebook Campaign
https://uaghelegin.wixsite.com/website/performance-marketing/Decreased the cost per click from $1.52 to $0.53 and achieved a 30% boost in conversion rates.
Website Redesign and Content Revamp Using SEO
https://uaghelegin.wixsite.com/website/content-marketing/Increased website traffic by 52% and business revenue by 20%.
Education
Master's Degree in Digital Experience Innovation
University of Waterloo - Waterloo, ON, Canada
Bachelor's Degree in Advertising and Marketing
Covenant University - Ogun State, Nigeria
Certifications
Google Ads – Measurement Certification
Email Marketing Certification
HubSpot Academy
Meta Certified Media Buying Professional
Meta
Skills
Core
Facebook Marketing, LinkedIn Ads, SEO Content, Digital Marketing Product Management, Marketing Design, PR, Social Media Marketing, Content, Email Marketing, Marketing Automation, Facebook Ads, Media Buying, Google Ads
Platforms & Tools
HubSpot Marketing, Mailchimp Marketing
Other
Semrush, Keyword Analysis, Design Thinking, Advertising Management, Growth Marketing, Website Management, Website Audits, Web Development, Email Delivery, Email Content, WordPress Development, Figma, Agile Development, Design, Email, Financial Sales, Media Sales
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