Lianna Carrera

As a creative producer and scriptwriter, I spearheaded the development of That's So Baby, a 90s-sitcom-inspired digital series created to promote Pampers Diaper Stash within multicultural gifting audiences.

Starring Tisha Campbell and Tristan Mack Wilds, the four-episode campaign blended culturally resonant comedy with brand storytelling, showcasing Diaper Stash across relatable parenting moments. I wrote scripts that honored classic Black sitcom formats while integrating Pampers' messaging with humor and heart.

Our distribution spanned Hartbeat's YouTube, TikTok, Facebook, and Instagram channels with full scenes and cutdowns, achieving 1.6+ million impressions and 1.1 million reach. Talent-driven promotion and social collaborations further boosted engagement.

The series was praised for its humor, authenticity, and nostalgic appeal, with fans calling for it to become a full show.

I was a creative producer and scriptwriter for Venus Razors' Pubic Service Announcements campaign. This digital-first comedic initiative brought levity to the conversation around pubic hair, identity, and self-expression. We shaped a culturally resonant campaign that wove together fun PSAs from diverse individuals, like Raven, a black deaf influencer.

The campaign emphasized inclusivity and authenticity, aligning Venus with modern self-care narratives and underrepresented voices. With 33.8+ million impressions and 15.6 million video views across platforms, the work outperformed engagement benchmarks and was shortlisted for the AYO Diversity Award at Cannes Lions. Pubic Service Announcements successfully elevated the brand's positioning with Generation Z and millennial consumers through honest, thoughtful, and humorous storytelling.

As a creative producer and scriptwriter, I helped lead Hulu's Green Table Talk campaign, a social-first parody series that frees audiences from their "ENCABLEMENTS" with the Cable Company and educates them about the value of Hulu + Live TV.

I scripted dialogue across a series of 60s and 30s digital videos, including selling fake products like "Cable Cutter Uppers," "Invisibox," and the "Cable Be Gone Spray," all designed to resonate with a digital-native, BIPOC-heavy audience. I also contributed to hotline script development, where viewers could call in for extended Hulu benefits messaging.

The campaign achieved over 4.7 million views and 387,000+ engagements, overdelivering by 57%. It generated a 5+ point lift in brand awareness, an 8+ point lift in affinity, and an 11+ point lift in both subscription and recommendation intent. Nearly 96% of those exposed correctly recalled the Hulu brand, reinforcing the effectiveness of our tone and creative delivery.