Lianne Almeida
Verified Expert in Marketing
Marketing Expert
Boston, MA, United States
Toptal member since June 21, 2024
Lianne is an accomplished fashion editor and copywriter, boasting extensive expertise in the retail sector. With notable publications in Vogue Portugal and leadership roles in major global campaigns, she has substantially elevated brand presence and audience engagement. Lianne's keen understanding of industry trends and brand positioning empowers her to create impactful content that resonates with consumers worldwide for companies like FSC, 64 Facets, Enigmo, Crislu, and more.
Project Highlights
Expertise
- Content Management Systems (CMS)
- Copywriting
- Editorials
- Fashion
- Luxury Industry
- Media Relations
- SEO Content
- Writing & Editing
Work Experience
Copywriter
COG Agency
- Crafted high-performing copy for B2C and B2B email automation and campaigns.
- Generated at least $750,000 in sales on one-day holidays like Black Friday and Cyber Monday via email campaigns.
- Contributed directly to 35% of brand sales through email and social attribution across various industries (e.g., jewelry, beauty, food, and beverage).
- Led all copywriting and editing efforts for content across social media, Google Ads, and landing pages.
Digital Fashion Editor
We Select Dresses
- Collaborated directly with buyers to develop, write, and edit content for celebrity editorials, brand features, and product roundups.
- Stayed updated on the latest fashion trends, popular brands, and new collections to provide informed recommendations.
- Implemented affiliate marketing strategies in partnership with leading retailers such as Nordstrom, Harrods, Saks, and more.
- Managed and maintained successful search engine optimization (SEO) strategies in collaboration with in-house SEO specialists.
- Curated product recommendations based on thorough analysis of reviews, current trends, styling advice, and industry leaders.
Digital Editor | Merchandiser
Enigmo
- Supported the head of global marketing in developing content to strategically reposition the company for the US market.
- Managed merchandising of top search results across all style categories, from budget brands to high-end luxury.
- Headed the execution of daily editorials, product roundups, reviews, and company newsletters.
- Conducted regular trend forecasting and research to identify top-selling products.
Copy and Content Manager
Designity
- Initiated a company-wide refresh via new copy style guidelines and messaging materials, executed and launched independently.
- Strategized and executed all copy and content across all channels and departments, including social, ads, sales, onboarding, marketing, and public relations.
- Implemented regular A/B testing strategies to optimize communication and drive higher conversion rates.
- Conducted regular competitor analysis and market research to inform content strategy.
- Collaborated cross-functionally with digital product, marketing, writing, and design teams.
- Provided training and support to internal teams on best copy practices, new content hires, and customer-facing operations.
- Supported creative directors in the roles of lead editor and creative director for the company's serviced clients, such as Forest Stewardship Council's (FSC's) Fashion Pact, Popl, and PUL.
- Assisted the hiring department in vetting and onboarding new copywriters.
- Led all creative campaigns directly with the CEO and digital marketer to harness direct customer insight and data points.
Senior Fashion Editor
Trend Privé Magazine
- Advanced from a fashion writer to a senior fashion editor in two years.
- Managed a team of writers and editors, including interns and experienced professionals, to produce high-performing editorials and stories aligned with seasonal goals, brand partnerships, and current trends.
- Spearheaded an editorial strategy to significantly increase readership and engagement, resulting in the publication's most-read content, such as an interview with Beyoncé's styling team.
- Covered highly demanding content spanning digital and print in collaboration with PR representatives and brands such as Rebecca Minkoff and Stella McCartney.
- Cultivated strong PR and brand relationships, overseeing press releases, media kits, and event representation.
Project History
Features in Vogue Portugal
https://lalmeida.myportfolio.com/homecomingCreatively directed my first fashion editorial, which was featured in Vogue Portugal three times within five months.
Published Interview with Beyoncé's Stylist
https://lalmeida.myportfolio.com/trend-prive-magazineInitiated Trend Privé Magazine's most-read celebrity interview for print and digital publications.
Fashion Forever Green Pact for Forest Stewardship Council
https://lalmeida.myportfolio.com/forest-stewardship-councilLed the naming, content, and development of the FSC's 1st fashion initiative, the Fashion Forever Green Pact.
Education
Bachelor's Degree in Fashion Communication & Promotion
Lasell University - Newton, MA
Bachelor's Degree in Fashion Marketing & Management
Mount Ida College - Newton, MA
Certifications
Social Media Strategy
Hubspot
Email Marketing
Hubspot
Business Writing
Hubspot
Skills
Core
Google SEO, Affiliate Marketing, Social Media, Copywriting, Content, SEO Content, B2C Marketing, Email Marketing, Writing & Editing, Landing Pages, Email Campaigns, Email Marketing Automation, Social Media Content, Organic Social Media, Social Media Strategy, Social Media Platforms, Ad Campaigns, Campaign Strategy, Digital Campaigns, Social Media Campaigns, Social Media Marketing (SMM), Marketing, Content Marketing, Creative Advertising, Retail Marketing Campaigns, Brand Marketing, Search Engine Optimization (SEO), Branding, Inbound Marketing, Content Creation, Marketing Campaigns, Instagram Marketing, Google Paid Ads, Digital Marketing, Content Strategy, Public Relations (PR), Google Ads, Social Media Management, Social Media Design, Ads, Facebook Ads, Lead Generation, Pinterest, Social Media Posting, PR Campaigns
Platforms & Tools
Content Management Systems (CMS), Adobe Creative Suite, Instagram Ads, YouTube Shorts
Business Models
B2B, B2C
Other
Fashion, Editorials, Retail Strategy, Media Relations, Retail Merchandising, Fashion Journalism, Trend Forecasting, Interviewing, Product Reviews, Copy Editing, Advertising Copy, Web Content, Press Releases, Blogs, B2B Marketing, Brand Guidelines, Miro, Slack, Content Writing, Luxury Industry, Naming, Creative Direction, Print Media, Semrush, Email, B2B Partnerships, Content Update, Presentations, Campaign Planning, Creative Strategy, Creative Thinking, Creative Briefs, Blog Posting, Direct Response, Jewelry, Communication, Media, Promotion, Management, Creative Design, Retail & Wholesale, Web Development, Consulting, Startups, Brand Development, eCommerce, Digital Brand Identity, Brand Management, Product Launch, SEO with AI, Artificial Intelligence (AI), Marketing Writing, SEO Copywriting, YouTube Marketing, Event Coverage, Figma, Webflow, Video Scripts, Sustainability Strategy, Design, Hiring, Food & Beverage, Beauty Products, Business Management, Business, Publicity, Virtual Reality (VR), Real Estate, Sales Communication, Nonprofits, Social Media Engagement, Pricing, Retail Management
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