Luis Pozo, Marketing Expert in Aurora, CO, United States
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Luis Pozo

Verified Expert  in Marketing

Bio

Luis is a data-driven eCommerce and marketing expert with 7 years of experience developing and executing data-driven digital marketing strategies that drive significant revenue growth. He manages high-volume eCommerce operations, optimizes customer experience, and enhances conversion rates through targeted campaigns and UI/UX design. Luis leverages platforms like Shopify, Facebook, Instagram, and TikTok ads and has a track record of maximizing brand visibility and customer engagement.

Project Highlights

Branding & Website Design for a Supplements Brand
Led the creation, branding, and web design for Optimal Human, a supplements brand, crafting a cohesive identity and high-converting eCommerce platform.
Sales Funnel Design & Launch
Generated over $470,000 in revenue in under two months with a high-performing ClickFunnels sales funnel, leveraging automation and data-driven optimizations.
Website Optimization & Redesign
Redesigned and optimized the official Hodgetwins website, enhancing user experience and increasing conversion rates for their patriotic apparel brand.

Expertise

  • Advertising
  • Digital Marketing
  • Marketing
  • Online Sales
  • Sales Funnel
  • Web Content
  • eCommerce
  • eCommerce Strategy

Work Experience

eCommerce Brand Consultant (Freelance)

2023 - 2024
Independent
  • Collaborated with CEOs and senior marketing and eCommerce experts to improve overall revenue and marketing strategies.
  • Managed advertising data from Instagram, Facebook, and TikTok and created multiple ad creatives to enhance the landing page conversion rate.
  • Led the redesign of the company's marketing strategy.

eCommerce Manager Operator

2023 - 2023
Blanqo Colombia
  • Worked as the main eCommerce operator for a dental care product, generating over $ 150,000 during the first 60 days of operations.
  • Led and monitored ad campaigns, driving revenue across Shopify.
  • Managed advertising campaigns, website design, and the entire digital operation for the brand, creating branding content, Shopify structures, and digital customer service.

eCommerce & Brand Specialist

2023 - 2023
Bigly, LLC
  • Led the marketing team and developed and executed eCommerce growth strategies.
  • Designed and optimized online stores using Figma, ClickFunnels, and Shopify.
  • Automated processes to enhance customer engagement and generate revenue of over $470,000 in under two months with a single offer.

Project History

Branding & Website Design for a Supplements Brand

https://optimalhuman.com/

Led the creation, branding, and web design for Optimal Human, a supplements brand, crafting a cohesive identity and high-converting eCommerce platform.

Developed and launched the supplements brand Optimal Human, overseeing its creation, branding, and web design. I built a compelling visual identity and user-friendly eCommerce platform to drive engagement and conversions, establishing a strong market presence in the wellness industry.

Sales Funnel Design & Launch

https://hodgetwins.gobigly.com/giveaway58844827

Generated over $470,000 in revenue in under two months with a high-performing ClickFunnels sales funnel, leveraging automation and data-driven optimizations.

Created a high-converting ClickFunnels sales funnel for Hodgetwins' giveaway campaign featuring luxury trucks and cash prizes. I designed the funnel to maximize user engagement and streamline entries, emphasizing brand values and effectively driving participation at scale.

Website Optimization & Redesign

https://officialhodgetwins.com/

Redesigned and optimized the official Hodgetwins website, enhancing user experience and increasing conversion rates for their patriotic apparel brand.

Focused on creating a seamless and engaging shopping experience, streamlining site navigation, reducing page load times, and designing compelling product pages that effectively highlighted their unique offerings. I analyzed user behavior, applied data-driven strategies, and restructured the website's layout to maximize ease of use and showcase best-selling products more prominently.

Marketing and Lead Generation Manager

Developed and monitored landing pages for ad performance improvement.

Created sales funnels and video creatives for clothing brands to boost ROI, CRM, conversion rates, copywriting, SEO content creation, and engaging visual content using tools like Adobe Lightroom, Canva, and Capcut.

Education

2014 - 2018

Undergraduate Coursework in Industrial Marketing

Rafael Urdaneta University - Maracaibo, Venezuela

Skills

Core

Marketing, Marketing Strategy, Social Media Marketing (SMM), Copywriting, Ad Design, Product Marketing, Search Engine Optimization (SEO), Marketing Analytics, B2C Marketing, Funnel Analysis, Funnel Optimization, Funnel Marketing, Sales & Marketing, Conversion Rate Optimization (CRO), Email Marketing, Email Automation, Email Campaigns, eCommerce Platforms, Digital Marketing, Branding, Content, A/B Testing, Facebook Ads, Paid Advertising, Lead Generation, Ad Campaigns, Instagram Marketing, Social Media, Content Creation, Content Marketing, Brand Marketing, Brand Strategy, Market Research & Analysis, Digital Marketing Strategy, Affiliate Marketing, Email Marketing Automation, Facebook Video Ads

Platforms & Tools

Monday.com, Canva, Klaviyo, CRM Systems, Amazon FBA, Mailchimp, Facebook Ads Manager

Business Models

B2C, B2B, Business to Consumer (B2C), Business to Business eCommerce (eB2B)

Other

Slack, eCommerce, Advertising, Brand Design, Marketing Consulting, Growth Marketing, eCommerce Consulting, Customer Research, Customer Experience, eCommerce SEO, Nutrition & Supplements, Clothing, Sales Funnel, Customer Relationship Management (CRM), Cross-channel Marketing, Cross-channel Optimization, Creative Problem Solving, UX Design, UI Design, Web Design, Email Design, Email List Building, Direct to Consumer (D2C), Dropshipping, Project Management, ClickFunnels, Web Content, eCommerce Strategy, eCommerce Marketing, eCommerce Design, Online Sales, Web UI, Web UX, Digital Branding, Logo Design, SEO Copywriting, Shopify, Meta Ads, Ad Optimization, Instagram, Spanish, User Experience (UX), Newsletters, Growth Strategy, Performance Optimization, Campaign Optimization, Website Optimization, Storytelling, Brand Positioning, Competitor Analysis & Profiling, Trello, Amazon FBM, Figma, Mockups, Amazon Listings, Amazon Seller Central, Amazon Marketplace, Sustainability, AI Content Creation, Technical SEO, ChatGPT, Email Content, Industrial Marketing, English, D2C Branding Strategy, Shopify SEO, Shopify Marketing, Shopify API, Shopify Design, Shopify Plus, Amazon, Facebook Posts, Campaigns, Campaign Scaling

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